Top 10Content strategy tools
Brussels Drupal Meetup6 October 2015
Sue Davis@suedavis68
FrameworksFrameworks
1. The Elements of user experience
by Jesse James Garrett
‘The elements of user experience’
by Jesse James Garrett
Surface: visual design
Skeleton: interface
Structure: information architecture
Scope: content and functionality
Strategy: user needs andorganisation goals
2. Core content modelby Netlife Research
Core content:- you reach your objectives - users solve their tasks
3. The Elements of content strategy
by Brain Traffic
4. Agile feedback loop
product
data
ideas
5. The Five Whysby Edward de Bono
Tools and Tools and processesprocesses
6. Content inventoriesand audits
Content inventoryCatch redundant, out of date, duplicate and poor quality content
Content audit: evaluate the content
7. Content templates
Content templates• What fields & why?• How many
characters?• Format• How each field will
be used• Mandatory and
optional• One for each
content type.
8. Content calendar
9. House style guideone-pager
10. User stories and user acceptance criteria
User stories (from agile) capture the who, what and why in a more simple concise way.
As a … journalist [user]I want to … apply for an EU press pass [task]So that … I can cover EU news stories [goal]
The need is met when…
Thank you
Sue Davis@suedavis68