A Presenta*on from the NewMR Communi*es Event
15 February 2013
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Event Sponsor
Universal Brands – Giving Brands Local Relevance
Tom De Ruyck InSites Consul:ng
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Fast Growing Economies
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Global Brand Tribes
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Making Brands Locally Relevant
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Leap frogging
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Reverse Innovation
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Commercialization
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Customer Dialogues
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Celebrate Diversity
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Take your Time
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Be Agile
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Lost in translation
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Language is only 10% of Culture
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Motiv(n)ation #1
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The battle of the screens
#2
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Different Country, Different Story
#3
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Managing Expectations #4
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Playing for Attention
#5
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How people say things is equally important as what they say
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Meet (y)our New Colleguages!
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Filling our Blind Spots
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Our Eyes and Ears
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck
Bring it to Life
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Q & A
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Sue York NewMR.org
Tom De Ruyck InSites Consul:ng
linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
Stay Hungry!
Head of Research Communities