Tim Ringrose
D H l h Di i l?Does Healthcare get Digital?
The UK leads Europe for Internet use
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Social networking and sharing images top climbersclimbers
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Online networks bring unparalleled communication and engagement capabilitiescommunication and engagement capabilities
• Research awareness, attitudes & behaviour of an ListenListen audience• Qualitative and quantitative dataListenListen
• Sustained presence within the online network builds trust with the audience
• Programme of online events delivers key messages t il d t t t
EngageEngagetailored to target groups
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• Impact of the engagement is measured using online research methods
• Further engagement is then tailored to gain optimal success
AssessAssess
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How Healthcare can use digital
Staff Recruitment
Staff Recruitment
Key question: How much to do on your own IT systems vs using 3rd partyyour own IT systems vs using 3 party systems?
Patient engagement
Patient engagement TrainingTrainingStaff
CommsStaff
Comms
OR
Clinical systemsClinical systems
OR…Are you prepared to lose a bit of control to get out to your audiences?
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Web is old.
The new frontier is….
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Doctors and mobile ‐ ubiquitous
100% of doctors have a mobile
82% of doctors have a smartphone
87% of doctors carry their phone at work
9 out of 10 use their own mobile for work
10Survey of 175 doctors ‐ Aug/Sep 2010 ‐ www.d4.org.uk
Is “digital” a luxury or essential to achieve improved efficiency and better outcomes?improved efficiency and better outcomes? With the NHS looking to make £20 BN of “efficiency savings” by
2014, management will be focused on reducing costs, not new investment
Centrally delivered programs don’t have a good reputation
To succeed the NHS needs to think differently – perhaps provide y p p pHCPs with a budget for professional apps?
Fragmentation of the healthcare system – how do we ensure we don’t end up with incompatible systems?p p y
Workforce mobility – how do we accommodate the move of HCPs from trust to trust and public vs private sector?
Security is often an excuse for inactivity – we all do online bankingSecurity is often an excuse for inactivity we all do online banking
Do medical apps need to be approved by MHRA?
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