This is your brand.
This is your brand ONLINE.Any questions?
with
Michelle Villalobos(vee - ya - low - bos)
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
• Pop Art Icon?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
• Pop Art Icon?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
• Pop Art Icon?
• Child Actor Gone Bad?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
• Pop Art Icon?
• Child Actor Gone Bad?
Wednesday, July 3, 13
• Real Estate Tyco!n?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Best American FemaleOlympic Gymnast Ever?
• Mil"ionaire Matchmaker?
• Scientologist?
• Pop Art Icon?
• Child Actor Gone Bad?
Wednesday, July 3, 13
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
It’s not WHATYou Know.
It’s not even WHO You Know.
It’s Who Knows
YOU...
...THAT’s Your Brand.
And what they say
when you’re notAROUND.
Wednesday, July 3, 13
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
It’s not WHATYou Know.
It’s not even WHO You Know.
It’s Who Knows
YOU...
...THAT’s Your Brand.
And what GOOGLE says about you!!
Wednesday, July 3, 13
Top-Of-Mind ☞
DemandIncoming BusinessOpportunitiesFansRespectCredibilityHigher Market Value
Wednesday, July 3, 13
What do YOU want to be Top Of Mind for?
(5 words, max)
Wednesday, July 3, 13
A Brief History of “Shameless Self-Promotion”
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Wednesday, July 3, 13
Requirements ☞
MoneyPowerMale
Wednesday, July 3, 13
The Internet: A Game Changer
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Wednesday, July 3, 13
Just to be clear...
Wednesday, July 3, 13
Buy from me!!
Here’s a coupon!!
I’m having an event!!
I’m having an event!!
I’m having an event!!
You’re invited to my event!!
XWednesday, July 3, 13
✔Wednesday, July 3, 13
(some) Elements of a GreatPersonal Online Brand
Wednesday, July 3, 13
Niche
Findable
(some) Elements of a GreatPersonal Online Brand
Ac#es$ible(ish)AuthenticVisual
ConsistentSocial Pro!fUbiquitous Home
BaseWednesday, July 3, 13
FindableAKA: Able to be cyber-stalked (at least a little bit)
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Consistent
Visual
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Wednesday, July 3, 13
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Wednesday, July 3, 13
Human Beings are highly visual...Give them something (attractive) to look at!Visual
Wednesday, July 3, 13
Wednesday, July 3, 13
VisualPeople want to connect with PEOPLE. If your NAME is your BRAND...Then your FACE is your LOGO.
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Colors, fonts, message & brand elements are the same or similar across platformsConsistent
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Wednesday, July 3, 13
Ac#es$ible(ish)Let people connect with you... On YOUR terms
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Wednesday, July 3, 13
Suc#es$!!
Wednesday, July 3, 13
Wednesday, July 3, 13
Wednesday, July 3, 13
Who you are online, is who you REALLY are in life.Tell your story - people LOVE stories.Authentic
Wednesday, July 3, 13
Who you are online, is who you REALLY are in life.Tell your story - people LOVE stories.Authentic
Wednesday, July 3, 13
Wednesday, July 3, 13
Own your name... EVERYWHERE!Ubiquitous
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Home Base
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Wednesday, July 3, 13
Niche
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Social Pro!f
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Wednesday, July 3, 13
Wednesday, July 3, 13
Niche
Findable
Recap
Ac#es$ible(ish)AuthenticVisual
ConsistentSocial Pro!fUbiquitous Home
Base
Wednesday, July 3, 13
“Regardless of age, regardless of position, regardless of the business
we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me
Inc. To be in business today,
our most important job is to be head marketer
for the brand called You.”
– Tom Peters, “The Brand Called YOU” 1997
Wednesday, July 3, 13
Three Things...
1. Objective Outside Perspective (no sunshine-up-the-you-know-what blowers)
2. Excellent Design (doesn’t have to be expensive)
3. Content (what could you be the “Thought Leader” of?)
Wednesday, July 3, 13
Sign Up atwww.MichelleVillalobos.com
Or just Go!gle me!!
Wednesday, July 3, 13