+Six ways technology is changing the face of journalism.

(but not the internal organs)

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But before we begin….

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- Allow me to Introduce myself

- Chris Borain

- Commercial Director

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Started in Nov ’09

Five people in a rented boardroom with a rusty air con

300,000 monthly visitors

2012 DMMA Publisher of the year

Zero marketing budget: all word-of-mouth

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1

Consumption

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DMMA Online Report July’13

22m unique browsers (+62%)

39% accessing via Mobile Device

Avg page duration: 92 secs

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DMMA online report for July 2013: 22m unique browser in SAGrowth of 62%

Inflated!! Includes Blackberry

devices

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35% of traffic to DM is via mobile device

We now compete with: Traditional Publishers140 charactersAnd people who think they’re journalists

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+Downside of tech consumption

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2

Marketing

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+re

30%

10%

10%

Referral traffic sources to DM:

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3

Deliverables

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No longer good enough to just deliver written copy, now need:

AudioVideoData Journalism

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4

Barriers to entry

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Citizen Journalism = home-brewed beer (never tastes as good)

From a small Room with 5 people, DM grew to 300,000 visitors per month

Publishers aim to dedicate 25% budgets to editorial, DM = 70%

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5

Paywalls

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Justified, with zero cost of distribution?

Defensive strategy to save print

Growing market vs Mature market

Competing against international titles for subs revenue

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6

How (if) we make money

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Banners won’t cut it

Diversify revenue streams

Syndicating content

Offline revenue EventsProductsNiche Communities (eg DM Wine Club)

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+Six ways technology is changing the face of journalism.

(but not the internal organs)