The three C’s for
startups
messaging
messaging
Company messaging
Company messaging:
How will you stand out?
Company messaging
.
.
.
Company messaging:Company messaging
*Remember: it’s crucial that you use non-
technical language.
Company messaging:Company messaging
Your brand image should be consistent and transferable
from online to offline conversations.
Content
Create useful content to show prospective
customers that you know your stuff.
Content
Develop a list of priority keywords that relate to your product and the industry you
want to enter.
Make sure these keywords help readers connect with your
content.
Content
Content
Influential content can help you reach
new customers and can lead to increased sales and customer loyalty.
Content
Confirmation
Explain to your customers that they will benefit from this third-party
confirmation, too.
Your PR efforts will get your customers:
Confirmation
Confirmation
617-236-0500
Metis Communications
www.metiscomm.com617 – 236 – 0500
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