The Social Media Mission
Andy SernovitzCEO, SocialMedia.org Health
you’ve got a weird job
pulled in every direction
It's harder in health care
everyone’s watching
Fighting the good fight,
together
You're doing wonderfully
This makes us better
It's how we make all of our
work more effective
Fix the pain
Share the joy
1. Listen and advocate
2. Support my organization
3. Protect the medium