Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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THE CONNECTED HOMETHE NEXT FIVE YEARS
November 5, 2009
Trond Neergaardwww.cloudberry.biz
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ABOUT CLOUDBERRY ASSOCIATESWWW.CLOUDBERRY.BIZ
We are a consulting firm helping Service Providers
and Vendors to realise their opportunities in the
multi-billion Euro connected home opportunity by
capturing and retaining subscribers for the
connected home services and offerings
• Service and Technology Strategies
• Service Provider and Vendor cooperation/management
• VAS Business growth from existing and new services (SaaS)
• Focus on consumer simplicity & business results
A world-class expert in broadband value added services, software and distribution in the Service Provider and Technology market from the inception of the Software as a Service [email protected]
CloudberryAssociates
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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DISCUSSION POINTS
What your Future Really Looks like Home IT Frustrations The Challenge Recommendations
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WHAT YOUR FUTURE REALLY LOOKS LIKETHE CONNECTED HOME THE NEXT FIVE YEARS
High-speed telecommunicationsWiMAX and 4G with speed of 50 MBps, FttH speed of
<100MBps in 2010 and >1000MBps in 2020
It’s an HD worldHD on devices, from 1080p to 1920p
Gaming gets real The focal point of many connected homes, will most
likely be the most profitable and important facets
Reach out and touch somethingMulti-touch technology, the mouse may be dead!
Automated Home Control and Health ManagementWill become far more common
Welcome to the CloudThe desktop will move to the Cloud with applications,
storage and access online
Green goes mainstreamThe connected home is going to have to be more
environmentally friendly
The rise of streaming mediaHD media streaming + wireless = happy spouse!
Online distribution of TV and moviesFrom scheduled TV programs to on-demand and
relevance
Collaborating across town and the world
Access, share in real-time anywhere, Web 3.0
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What #@&%’nVIRUS!?!
How the %&#$ did I lose ALL
my family photos!?!
Why the &%#$ can’t I connect
to my home network!?!
CONNECTED HOME COMPLEXITYCONSUMER IT FRUSTRATIONS
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THE CHALLENGEMAKE SURE THAT NO ONE ELSE EATS YOUR LUNCH (OR YOU)
For every km of cable the operators dig, Google’s share price goes up!
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RECOMMENDATIONSTHE STRATEGIC SHIFT
• Focus on Subscriber Satisfaction and Retention, ARPU will follow
• Combine compelling Value Added Services and Bundles with your broadband services
• Market your Services and be present in your marketplace, it’s all about Visibility and Timing
• Own 100% of the Subscriber Relationship and provide services they ask for, if you don’t deliver someone else will!
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THANK YOU!
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