GOOGLE ANALYTICS TRAINING
1
The New AccessibilityConsidering the Content
15 November, 2016
GOOGLE ANALYTICS TRAINING
How did we get here?
2
SECTION 1
The revolutions
Agricultural
British from the 17th century
Industrial
From the 1760’s
Technological
From late 1950’s
Communicative
Now
Information portability
Papyrus, parchment and paper
1430’s - Johannes Gutenberg began work on the first press
1480’s - European spread of printing
1600’s - Printing of books and newspapers
1800’s - Stanhope press and Steam presses
1900’s - Mass printing and wide access to literature
2000’s - Common adoption of computers and internet
GOOGLE ANALYTICS TRAINING
Where are we now?
5
SECTION 2
Communication revolution
The Cause
Books
Newspapers
Libraries
Internet
The Consequence
More information for everyone
Centralised repositories
Pooling of resources
WCAG’s place
WCAG does
Remove barriers to access
Provide alternatives for inaccessible formats (e.g. images)
Encourages early adoption
WCAG does not
Assist with the interpretation
Talk to content design
Lead content structure
Quantitative and Qualitative measures
Quantitative measures
Can be graded to a scale
Can deliver passes and fails
Are limited to elements that can be quantified
Qualitative measures
Are subjectively graded
Cannot deliver consistent passes or fails
Are able to consider all elements on a page
GOOGLE ANALYTICS TRAINING
Where should the future look?
9
SECTION 3
The Forgotten Audience
Who?
Second language speakers
Learning disabilities
Dyslexia
ADHD
Etc
Differing education
Reading difficulties
Alternative Content Forms
What?
Provide alternative ways for users to engage with the content
How?
1. Provide content in different forms
a. Images
b. Infographics
c. Videos
But I cannot do that for my content!
Reduce the complexity of the messages per page
Split content into more concise and bite-sized pieces
Include tools such as BeeLine or ReadSpeaker
Translating and Interpreting Service (TIS National)https://www.tisnational.gov.au
BeeLine Readerhttp://www.beelinereader.com/
Acronyms and Jargon
What?
Organic scaling of principle-centred methodologies exponentially facilitates knowledge transfer from strategically aligned brand pyramids. LOL
How?
1. Avoid company specific jargon and lingo
2. Do not use acronyms
But I cannot do that for my content!
Make acronyms/jargon hoverable features
Provide alternative text outlining, in plain English, a sentence’s meaning
Department of Communication - Annual Report 2014/15http://annualreport.communications.gov.au/2015/pages/5/3/1.php
Page and Content Design
What?
Use the page design to lead users through the site
How?
1. Use appropriate headers and graphics
2. Group like content
3. Use visual cues to direct readers between sections
But I cannot do that for my content!
Reduce the quantity of stuff on the page
news.com.au - http://www.news.com.au/
Talk to the Message
What?
Do not write to the audience. Write to the message, but construct it for everyone
How?
1. Focus on using plain English
2. Break key points and messages into their own headings or groups
3. Avoid jargon
But I cannot do that for my content!
Channel your information across pages
Extract and highlight key messages
Simplify language
Department of Communication - Annual Report 2015/16http://annualreport.communications.gov.au/2016/
NSW Cancer Institute - https://www.cancerinstitute.org.au/
GOOGLE ANALYTICS TRAINING
In Conclusion
21
SECTION 4
Expand the Scope of Accessibility
Ultimately we want to:
Be more inclusive of all potential audiences
To do this we need to start:
Considering the content itself
Building UX that guides the user through the information, not just the site
Scope the complexity of the content
Provide alternatives where possible