The Lean ExplorersBy Erick, Martine, Manuel & Charlotte
What We Did This Week:Created a general Value Curve for the
TempBox (difficult to distinguish the three segments to base our analysis on so combined it as one)
Created three landing pages, with the hope of getting 200+ views to help test and compare the pages/product.
The Value Curves:
The TempBox Vs. Tupperware
Price
Heata
bilit
y
Multi-
plug
abili
ty
desig
n
Flexi
bilit
y
Dish-w
ashe
r saf
e
Envi
ronm
enta
l
Varia
tion
Food
com
mun
ity
0
1
2
3
4
5
6
7
Heat-Able vs. Tupperware
Heat-AbleTupperware
Scale
The TempBox vs. Compleat
Price
Heata
bilit
y
Multi-
plug
ability
design
Flex
ibility
Dish-
was
her sa
fe
Enviro
nmen
tal
Variatio
n
Food
com
mun
ity
0
1
2
3
4
5
6
7
Heat-Able vs. Compleat
Heat-able LBCompleat
Scale
The TempBox vs. Indirect Competitors
Price
Heata
bilit
y
Multi-
plug
abili
ty
desig
n
Flexi
bilit
y
Dish-w
ashe
r saf
e
Envi
ronm
enta
l
Varia
tion
Food
com
mun
ity
0
1
2
3
4
5
6
7
Heat-Able vs. Indirect competitors
Heat-Able Indirect Competitors
Scale
Our Value Curve
Price
Heata
bilit
y
Multi-
plug
abili
ty
desig
n
Flexi
bilit
y
Dish-w
ashe
r saf
e
Envi
ronm
enta
l
Varia
tion
Food
com
mun
ity
0
1
2
3
4
5
6
7
Heat-Able vs. All
Heat-AbleCompleatTupperwareIndirect
Scale
The Landing Pages:
Landing Page 1:
Landing Page 2:
Landing Page 3: