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Welcome!The Impact of Fairtrade
Certification on Smallholder Coffee Farmers
Angela MagnussonFairtrade America
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© Fairtrade Germany Miriam Ersch
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Let’s start with what we know
Farmer (Who?) Consumer (You!)
© Linus Hallgren© Sean Hawkey © Linus Hallgren
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© Fairtrade Germany Miriam Ersch
Coffee Economies
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© Didier Gentilhomme
Most valuable and widely traded tropical agricultural commodity
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© Nathalie Bertrams
25 million small-holder farmers around the world
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© Nathalie Bertrams
© Vicky Pauschert
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© Linus Hallgren
© Catherine Guggiari
© Didier Gentilhomme© Max Havelaar France
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© Nathalie Bertrams
© Vicky Pauschert
Challenges to Sustainable Production
© Danielle Villasana
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© Nathalie Bertrams
© Vicky Pauschert
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© Nathalie Bertrams
© Vicky Pauschert© Catherine Guggiari
Climate Change
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© Nathalie Bertrams
© Vicky Pauschert
© Catherine Guggiari
© Sweet Marias
La Roya – Coffee Rust Disease
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© Nathalie Bertrams
© Vicky Pauschert
Next Generation of Farmers
© Imran Mehr
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Conventional Coffee Journey
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A response to a commodity in crisis
Fairtrade
© Sean Hawkey
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© Roger Van Zaal
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Transparent and
Traceable Supply Chain
© Sean Hawkey
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© Nathalie Bertrams
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Café Organica Marcala – COMSAFLO ID 4241
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Café Organica Marcala – COMSAFLO ID 4241
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Oromia Coffee Farmers Cooperative Union
FLO ID 897
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FECCEGFLO ID 6549
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FECCEGFLO ID 6549
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The Fairtrade Mark• A product that carries the
Fairtrade label has met rigorous Fairtrade Standards
• These standards focus on (1) improving labor and living conditions for farming communities, and (2) promoting farming practices that don’t harm either people or the environment.
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Get Your Community Involved
We are all part of something bigger. Around the world, there are over 900 Fairtrade Towns. Visit the USA Fair Trade Towns
website at www.fairtradetownusa.org to join your town‘s organizing committee or find out how your town can become a Fairtrade Town.
© Sean Hawkey
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Thank you!
© Sean Hawkey