You have a big idea for a writing project... A new autoresponder sequence…
A series of blog posts…
Re-writing your about page...
In the dream world of your mind…
you may have already done the work,
written the copy,
and launched...
There’s always “something else” just waiting to occupy your time...
So many things that “need to be done.”
And your big project gets pushed back...
Here are 3 struggles that hold us back...
+
Potential solutions to overcome them...
Let’s get started...
Big projects — starting a blog or re-writing your
website copy — are almost always too involved to
complete in a single day.
But for some reason, it’s easy to get caught up
thinking that we need a massive chunk of time to
complete the project from start to finish.
Break the project up into tiny, bite-sized pieces
you know you can get done… Make them almost
stupid-easy.
These small “wins” will start to snowball, and
pretty soon your project will be underway.
When I started my blog, I resolved to spend 15
minutes working on posts everyday. And if I did
15 minutes… I won!
The cool thing is, 15 minutes easily turns into 30
minutes… 30 minutes turns into an hour… and
before you know it, you’re almost done!
When projects involve many tasks, it’s hard to
know which to-do item to tackle first.
It’s easy to get overwhelmed when there are so
many things you could be doing...
Make a big list of everything you can think of
that needs to get done for the project to be a
success. I like to use Wunderlist.
At first, don’t worry about order, plan or strategy.
Just get all the to-do’s out of your head, on paper
or in your app of choice.
Then, if you’re not sure which action to do first,
just start by doing the easy stuff!
The first action will lead to the second… and the
third… and before you know it, your project is
underway.
If you don’t know what “complete” looks like for
your project, you’ll have a hard time getting
started.
If you were competing in a bike race but had no
idea how long the race was, how long it would
take to complete, or where the finish line was,
you’d likely have some resistance getting started!
Define the finish line of your project.
“This project is complete when ________(fill in
the blank).”
If you have a big project that you know will move your business
forward, but have had a hard time getting started on…
● Break it up into tiny bite-sized, stupid-simple
pieces
● Make a big list of all the tasks you need to do
for the project to be a success… do the easy
stuff first.
● Define the “finish line” with the statement:
“This project is complete when _______.”
Check out my Copywriting Strategy Sessions…
During a session, you and I will team up for 90
minutes to hash out a solid strategy to help you
get your next copywriting project off the ground.
Thanks for tuning in!
Niklas Isaac is a freelance copywriter and copy-
coach.
His goal is simple: help small businesses and
startups choose the right words for their websites.
Follow him over on his blog where he writes fresh
new content every week (complete with hand-drawn
cartoons) to help you grow your business with
copywriting.
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Niklas Isaac -- IsaacCopywriting.com
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