Just with the hotel name we have been able to find it right
away without the location or URL, so very easy to find.
First rank first page.
Just with the hotel name we have been able to find it right
away without the location or URL.
There is also the group directly present on the web page in
addition to the hotel.
The Grove London W New York
4. Easy to Use The Grove London W New York
5. Easy to Use : comparison - This website is also easy to use,
everything is on the first page. - The main difference is coming
from the additional details and texts which depending on the
customer can makes it less clear.
- Easy to use, clear menu detailed helping the customers to go
where ever they wish.
Pictures and details are also present in order to help the
customer find everything he wishes.
Simple menu with more pictures than text that make it easier to
read.
W New York The Grove London
6. Engagement W New York The Grove London
7. Engagement: comparison
Compared with the first one, the only possibility for customers
is to comment the quality of the hotel s website.
- Customers don t have the possibility to rate the rooms,
receive newsletters or read customers comments .
The only prove of engagement on this website is the feedback
page enabling customers to give some comments.
However we did not find anything to subscribe to newsletters,
click and call or reviews of other customers.
- They can definitively improve that.
The Grove London W New York
8. Easy to Book W New York The Grove London
9. Easy to Book
- Very easy to book, there are two booking menus on the first
page.
- Good room description and price presentation for each offer
of booking through the site.
Good quality of the menu and easy to use. However a lot of
details and description can make it a bit confusing.
- Very Easy to book, well presented and clear.
Offer many room s possibilities at different rates. Each
proposition of room is linked to a description of it and to the
different availability and rates.
Easier than W New York.
Using synxis as booking engine
W New York The Grove London
10. Easy to Share W New York The Grove London
11. Easy to Share : comparison
For this hotel, Like for Facebook is available on the main page
at the bottom . So customers can Like W New York and share with
their friends and maybe share the content . It can definitely
improve the hotels visibility.
However, only Like for Facebook is available. We can not find
Twitter or any other social networks where customers can be able to
share their comments
For this hotel, the sharing page is not easy to find: at the
bottom of the main page and written in small font
However the page is well designed and suggest 5 different
social networks to share the website and spread the content. You
can even leave a comment when you share the page. It can make it
quiet convenient
W New York The Grove London
12. Express Positioning The Grove London W New York
Text and pictures reflect the tradition, make the customers
cosy in a luxury, traditional and confort environment .
For each photo you have a sentence so the customer just need to
follow the flow
The main page is more design than the Grove London but the white
wallpaper can make it cold for the customer and more
tradtional.
13. Market segmentation
Customers upper class
Between 35 to 50 years old
Customers who are looking for cosy and luxury breaks
Traditional style
Customers upper class
Between 30 to 45 years old
More trendy style
Customer who are looking for short stay and with a location
downtown .
The Grove London W New York
14. Express level of the quality The Grove London W New York
Both are luxury hotels. But only The Grove London writes it down at
the top of the main page that it is a Luxury 5 stars hotel.
15. What to do to improve
To improve their visibility, they should create a Facebook page
in order to let the customers see the new updates.
They should also develop their engagement means they should
create a real page where customers can leave some comments or ask
questions or will be able to share their experience with other
customers.
Like the Grove, they should develop their engagement and make
the possibility to the customers to comment about the hotel and the
experience rather than make the comments about the website.
They should also improve their design and make it more clear
with less texts and add more photos on the main page.
The Grove London W New York
16. Conclusion
The Grove London and W New York hotel are 2 different hotels in
their positioning despite that they are both luxury hotels.
Even if their websites are well presented and well designed,
they should improve both on their visibility through the social
networks and should make the engagement their priority.
The Grove London really makes the difference by adding a lot of
photos on its main page and by adding some comments for each
picture. When W New York is more tradtional in its design.