Be consistent in your online participation
Pay attention to what’s being discussed at relevant forums and respond
Engage in real, value adding conversations
Thoroughly know the subject you are talking about
Personalize your interaction
Portray your individuality
Have a professional but approachable profile
Respond to your customers’ grievances ASAP
Mention your Social Media presence in other marketing collaterals
Monitor your online reputation
Moderate what is posted on your pages
Request to connect through other avenues—both online and offline
Syndicate your Social Media content
Overtly push your products/services Spam your contacts with pointless updates Have grammar and spelling errors in your
posts Fail to respond to requests of help related
to your domain of expertise Fail to update your profile often Get distracted with add-ons and plug-ins
that you lose track of your productive hours online
Build your network
Propagate your presence
Stay connected
Monitor
Search for users related to your field of expertise
Add them to your network◦ Remember to personalize your request ◦ Follow up with an informative, brief post
about your services/products
Join groups pertaining to your area of expertise◦ Answer questions people put up
pertaining to your area of expertise
Announce your Social Media presence through your newsletters, blogs, e-mail signature blocks and other marketing collaterals◦ Provide links to your Social Networking
page on your website, e-mails, newsletters etc.
Acquire permission from group members and others on your network to send e-mails
E-mail a monthly newsletter◦ It should be value adding, not a mere
advertisement of your products/services
Post at least one new update everyday on the social networking site
Monitor your Social Networking profile everyday to ensure there are no defamatory comments◦ In case of dissatisfied customers
providing negative reviews, respond with solution rather than blocking negative comments
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NEWPLANS2403 Sidney Street, Suite 150 | Pittsburgh, PA 15203 | USA
Ph: 1-412-567-0010 x 217 | Fax: 1-412-202-4922Email: [email protected]
Web: www.newplans.com
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