THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDSFRENCH WINE IN SYNERGY WITH BRAND STRATEGY
IMAGE
Country criteria :FranceFrance : worldwide recognition, synonymous with glamour and a chic lifestyle.
Taste criteria : varietalsGrape variety is the leading criterion among consumers and can be indicated on the label. Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon... all are taste benchmarks for consumers.
Brand criteriaBrands are a major recognition trigger. A brand's reputation and image simplify consumer choice.
QUALITY
TasteThe taste of the wine is adapted to consumers' expectations thanks to greater flexibility in the blending process - for example allowing grapes to be blended from different French wine regions.
Award-winning quality Best Value Vin de France International SelectionA Best Value Vin de France International Selection's medal is a sign of quality that consumers can trust and has a positive impact on visibility and sales.
Consistent qualityAll of France's wine regions grouped together form a vast supply source, thereby guaranteeing stable quality and taste.
COMMUNICATION
Educational website: www.vindefrance-cepages.orgVin de France's website is attractive, practical and fun. It gives a modern image to French wines and makes them easier to undestand.
Tasting eventsIn-store tastings, shows, events, press relations... an effective range of communication tools to help consumers discover the quality of Vin de France brands.
ANIVIN DE FRANCE : YOUR CONTACT FOR PROMOTING VIN DE FRANCE
Three national wine unions asked ANIVIN DE FRANCE to take charge of this wine category :
• CCVF : Confédération des Coopératives Vinicoles de France • VIF : Vignerons Indépendants de France • UMVIN : Union des Maisons & Marques de Vin
ANIVIN de FRANCE’s role focuses entirely on developing the VIN DE FRANCE category (wines without regional geographical indication) on a worldwide basis. The organisation promotes Vin de France brands via a wide range of communications activities such as our annual International Best Value Selection tasting; trade exhibitions; press relations; advertising; and in-store promotions.
For any further requests, please contact:Valérie Pajotin, Director Anivin de France - 12 rue Sainte Anne - 75001 PARIS
Tel: +33 (0)1 47 03 45 44 - Fax: +33 (0)1 47 03 97 99 - E-mail: [email protected] - wwwvindefrance-cepages.org
THE MOST ACCESSIBLE FRENCH WINE CATEGORY FOR YOUR CONSUMERS.
> Grape variety is the primary factor in making wine-purchasing decisions.
> With an origin as simple and well-known as France, consumers can focus on their expectation: the taste of the wine.
WINE WITH A GEOGRAPHICAL
INDICATION
WINE WITH A TERROIR
DESIGNATION
WINE WITH A NATIONAL INDICATION
VIN DE FRANCE
Permitted to specify varietals and vintage on
the front label
déc
emb
re 2
012
P.G.I* or Vin de Pays
*Protected Geographical Indication
P.D.O or A.O.C*
*Protected Designation of Origin orAppellation d'Origine Contrôlée
Recommended
