THE CAT HERDER DOES
MARKETING
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Academic Assistance and Resource Center, Director
Stephen F. Austin State University, Nacogdoches, TX
M.E.
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AARC
ACADEMIC ASSISTANCE AND RESOURCE CENTER
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out one sentence to tell me why you don’t have more students at your learning center.
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WE ARE CAT HERDERS
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WE ARE CAT HERDERS
ONE NOTE
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THEORY: SELL IT LIKE CHICKEN
Assume that they DO NOT like or want your services. Now what?
TO VEGETARIANS!
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THEORY: SELL IT LIKE CHICKEN
STUDENTS AT BEGINNING STUDENTS AT MIDSEMESTER
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THEORY: SELL IT LIKE CHICKEN FACULTY AND
STAFFKISS KISS
MISSION Listen to their
concerns Ask for their input Get to know them
as colleagues and friends
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Before the brochure, before the poster, you need a logo. You need something which expresses the concept of who you are and what you do. And all this you must do in about a nanosecond.The Logo Factory
1. PRINT
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Name three adjectives that describe your learning center.
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LOGO MAKEOVER VS REPAIR
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LOGO RUBRIC
Unique Timeless Simple Adaptable Scalable
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BROCHURE/AD
Logo Light text Contact Location White space Picture of students Diversity The word “tutoring”
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STUDENT CENTER
LARGE POSTER
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SHIRTS
Build RECOGNI-TION
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As few as 20% of e-mail messages are opened. Over 95% of text messages are opened. The average time for a recipient to view an e-mail is 6.4 hours. The average time for a recipient to view a text message is fourteen minutes. Ezine Articles
2. EMAIL
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
If the email advertising your services were a car, what kind of car would it be?
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THE SUBJECT LINE
Blank Hello! Check this out For You, M.E.
McWilliams Today The Learning
Center
SPAMMY! ALSO SPAMMY!
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THE FONTS
COURIER ARIAL Bradley Hand Comic Sans Times New Roman
Freestyle Script
Verdana
TOO LARGE
Old style/Cold Safety/Anonymity/
Modern Hiding something Looking for attention Trustworthy/Respectable Emotional/Soft Professional/Humane
InsecureMcWilliams, 2010
THE SIGNATURE
4 lines Simple text Write out
urls’s Avoid social
media profiles
No quotes
Sandra Kay MunezMonterrey Community College Learning Center Director-WritingInstructor Monterrey College of Texas A&M International Programs, Title VTel: (675)527-1100(675)-4992Email:[email protected] Certified TrainerTADE Award Winner
Please think twice before printing this email. Save a tree!
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THE COMPOSITION BOX
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THE RECIPIENTS
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What makes a great website is focus and clarity of purpose. A great website is unpretentious. It doesn’t pretend to be what it is not. It never wastes your time because it always gets to the point. A great website helps you to act. New Thinking
3. THE WEB
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
If you were visiting your learning center’s website, what one thing would you like best?
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THE CONTENT
Services
Location /Hours
Contact/Staff
Mission
Welcome
Actions
Tutor Resources
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THE AESTHETICS
Uncluttered
Professional
Original
Pictures of students doing the tutoring
Alt tags on graphics
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Profile Page
Groups vs. Fan Page
Recruiting
Managing
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BLOGAZINES
For faculty and staff
New Newsletter
Graphic- Driven
Advertising
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WEB ASSESSMENT
Google Analytics
Bells and Whistles
Live Links
Step Theory
LSCHE Rubric
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. . . a presentation has the power to change the world. It can overcome resistance, indecision, and doubt.. It can transform complacency into commitment. .docstoc
4. PRESENTATIONS
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out what you hate most about conducting the presentations and/or workshops you do?
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PRESCIPTIVE PLAN
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POWERPOINT GUIDE
Simple, customized templates
White backgrounds with dark font
Clean, no clutter Light on text! Big on graphics Few animations
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CONVERSE
Inform don’t perform.
Be brief. Be memorable. Be in the moment. Be tech back-up
ready. Don’t read slides. Have fun and they
will too.McWilliams, 2010
AARC SHOWS FOR STUDENTS Orientations Tours Freshman success
courses Organizations
Spin: EVERYBODY IS DOING IT!
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out a rating for your relationship with faculty from 1-4 with 4 being best.
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Become genuinely interested in other people. Smile. Remember that a person's name is to that person the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Make the other person feel important - and do it sincerely. Dale Carnegie
5. FACE TO FACE
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WALK ABOUT’S
Sound Bite Ready: How many tutors How many
courses How many visits How many clients What percentage
were freshmen What percentage
were minorities
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PITCHES
Peer to Peer Services Testimonials Professor
Permission
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SI HUDDLE
Annual party in honor of SI Professors hosted by SI Leaders: SI Professor Bravo
Award SI Leader Bravo
Award
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WHAT’S NEW
Those advising students formally or informally:
advisors cheer sponsor counselors Panhellenic sponsor Disability director athletic academic
dir. McWilliams, 2010
KNOCK AND KNOWS
Partner with CA Walk Residence
Halls Conduct one-
question survey Match need to
services using Iphone
Give candy
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REPEAT WINNERS
Provides contact with individual clients
Rewards regular clients with free t-shirt
Stimulates repeat visits
Enhances learning community
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REWIND FOR CAT HERDERS
Build recognition with print
Promulgate the word in email
Complete desired actions on web
Establish message with presentations
Secure support with face-to-face
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WHAT SAY YOU?
Who are you? Give me a shout out and name your university and learning center!
Shout out the first thing on your “New Marketing Campaign” list for your learning center.
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THE CAT HERDER DOES
MARKETING
McWilliams, 2010
SOURCES The Logo Factory:
http://www.thelogofactory.com/logo-design-articles/changing-your-logo/ The Evolution of the Apple Logo:
http://www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/ Text Message Marketing vs. Email Marketing: http://ezinearticles.com/?
Text-Message-Marketing-Vs-Email-Marketing&id=3991612 Bad Email Subject Lines: http://www.meryl.net/2008/09/25/7-bad-email-
subject-lines/ Email Marketing:
http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/
The font You Choose: http://www.zisman.ca/Articles/BIV/2001/BIV632.htm
Creating An Effective Email Signature: http://www.sitepoint.com/blogs/2009/09/18/creating-an-effective-email-signature/
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SOURCES
LSCHE Web Awards: http://www.pvc.maricopa.edu/~lsche/resources/lc_awards/LSCHEawardCriteria.htm
Tech Soup: http://www.techsoup.org/learningcenter/training/page6703.cfm
Excerpts from Dale Carnegie’s How to Win Friends and Influence People: http://www.westegg.com/unmaintained/carnegie/win-friends.html
Elastique Blog: http://elastique.com.au/web-design-blog/what-makes-a-great-website/
New Thinking: http://www.gerrymcgovern. Tips For A Great Presentation:
http://www.docstoc.com/docs/273482/10-Tips-for-Creating-a-Great-Presentation/com/nt/2004/nt_2004_02_02_ms.htm
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