The Branding of Channel 4

Have we made links with this brand?

Does our documentary link with Channel 4?

• “The visual identity is the outward expression of Channel 4. It uniquely and distinctively sets it apart from other channels.”

• Channel 4 documentaries usually tend to deal with hard-hitting, intense themes and important discussions. The increasing awareness of cyberbullying is loitering in our society, therefore Channel 4 seemed the best decision to be the distributor for our short film.

The logo is the primary element of Channel 4’s. However, other component parts play an important role in establishing the Channel 4 visual style.These elements are:1. Colour2. Typography3. Imagery4. Tone of voice

Use of Interviews

1. Channel 4 documentary interviews look at people’s memories, they also offer a personal thought throughout.

2. Interviews change locations throughout the documentary. The audience effect of this is that the interviews portray their feelings which can emotionally attach an audience to that person or event.

1. Our documentary contains personal interviews involving challenging and important subjects. Using Dave Smith as a subject was linking with Channel 4 branding, due to Dave discussing Hannah he opened up about his memories which then leads the audience to personal thought.2. We use different locations for the different effect we want on the audience. For our ‘subject X’ the background was to ensure she remained anonymous, but also it adds a sense of mystery for the audience. Dave Smith’s interview is in his home, this is emotional for the audience as they will feel the reality of the case introducing the devastation.

Dialogue

• Dialogue within a Channel 4 documentary tends to be informal, making it ‘easier to watch’.

• In our documentary we use a voice over who discusses various facts about cyber-bullying. Also, our voice over gives a short narrative before introducing our Hannah Smith subject story, voiced by her father Dave Smith.

Locations

• Locations used in Channel 4 documentaries are usually recognised by the audience as everyday places. Examples of these include, hospitals, schools and other work places. This sets the feel of everyday life that audiences can relate to.

• Our documentary uses Ratcliffe College as one of our main locations. This connotes work, determination and normality. The beauty of the grounds also give connotations of freedom which is useful for our new equilibrium of educating victims on places they can go to.

• Other locations our audience can relate to are Kandy Cupcakes, Leicester Town and Sileby Skate Park as these are all public places where the general public are welcome. These adds a sense of realism and identification for the audience which is something Channel 4 wish to achieve with their audience members.

• The use of Dave Smiths home also gives a sense of realism, as by using such a close location to his personal life displays how this harsh effects of our documentary can effect almost anyone.

Audience

The audience aimed at by Channel 4, generally is middle class demonstrated through the class of participators in the audience and the realism of the everyday life shown by them.

Our documentary does not target middle class audience. We target the lower class audience of school and college level aged students and teenagers. This makes it possible for us to contend with their intelligence and for our documentary it would be necessary to teach them the importance of the topic at a younger age.

Channel 4 documentaries tend to target both genders to widen the audience, just as we have. We can spread our message further by targeting both genders.

• We do feel our documentary brand links in with a Channel 4 documentary brand through our hard-hitting important topic and techniques and choices in our video.