2015 MEDIA KIT
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THE AV RESOURCE FOR TECHNOLOGY MANAGERS
2015 From the Editor
EDITOR’S NOTE [Margot Douaihy, editor, AV Technology & EDUwire.com]
Not only are in-house technology managers overseeing the daily operation and optimization of integrated AV and control systems, these tech leaders are also installing technology, tracking product lifecycles and iterations, referring products to peers, training end users, managing help desks, and performing maintenance and upgrades. But there’s a fundamental and—quite frankly—worrisome problem: tech managers are underrepresented. The critical piece of the puzzle in the built environment—the AV tech manager—is often left out of manufacturer messaging, trade shows, and educational initiatives.
AV Technology addresses this important need. We are the industry’s definitive resource for audiovisual and information technology managers whose responsibility includes the under-standing, procuring, maintaining AV/IT systems, driving the delivery of convergent-capable networks, and getting “buy-in” from both senior management and IT specialists.
We know that it is the tech manager who is the best ambassador for AV, as she or he best understands the facility’s evolving user needs. The tech manager is the point-guard who plans ahead, creates contingencies for expansion projects with architects/builders, and manages ever-evolving departments. As one of our writers—an AV manager in a preeminent medical school—just told me: “I feel that there is a lack of opportunity for technical and AV managers to develop the soft skills that are now more and more vital in the role. This is part of a wider concern to me; AV and technical venue managers, and live event technicians, are underrepresented in the industry.”
We bridge the knowledge gap so that technology managers are fully equipped with what they need to know to make the best possible AV/IT technology purchase decisions for their organizations. Every month, in our print and digital editions, and every day on AVNetwork.com and EDUwire.com, we share personal insight, success strategies, and occasional horror stories. Our masthead is comprised of the most innovative tech managers in the field; my experience as an AV and edtech system user at Marywood University gives me an additional perspective.
Our governing theme is “Meet Your Manager.” We ask: how best to achieve great quality at all points in the vendor and deployment chain? How to give the end-user client simple control, without sacri-ficing quality? How to offer the best ROI? Our editorial keeps tech managers ahead of the trends.
—Margot Douaihy, editor, AV Technology and EDUWire.com
Meet Your Manager
5 Steps to Building
A World-Class Boardroom
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The Tao of Poe: Power over eTherneT Promises av wiThouT a Plug. so, whaT’s The caTch?
T h e A V r e s o u r c e f o r T e c h n o l o g y M A n A g e r s A n d u s e r s
Are You With it?
for AndreW SimmonS, AV & it conVergence iS An eVerYdAY reAlitY.
diSCovering neW vAlue
MULTIPURPOSE ROI
teCh WiSh liSt whaT aRE av & IT
ManagERS bUyIng?
trendCAStingcOLLabORaTIOn
SySTEMS PULL ‘IT ‘ aLL TOgEThER
+ Pass/Fail? TOa aM-1
Mic System
PROdUcT FORUM Postcards & Products From Sunny
Infocomm 2014
This Week's Top Web Stories - 09.20.13Check out the Top 10 most read stories this week on avnetwork.com:
10. Take1 And Event Safety Alliance to Host Free Webinar On LiveEvent Safety
9. Video case study: Josh Felix of Florida's First Baptist Oviedoshares AV insight on TechManagerTV
8. The Demand For Bandwidth Comes With a Few Question Marks bySteve Harvey
7. Aurora debuts second generation Digital Xtreme Matrix (DXM)switchers with HDBaseT CAT I/O cards
6. ConnectED: A closer look at President Obama's initiative forbroadband wireless in schools
5. Video review of the Digital Projection Projector Assistant
4. Florida Hospital Relies on Planar Mosaic Architectural Video Wall
3. Harman Releases HiQnet Audio Architect Version 1.1
2. Barco LiveDots Display at Bush Presidential Library
1. Meet Your Manager: Paul Schuster, Dallas Police Department
Visit avnetwork.com every day for breaking news, business analysis, andindustry insider information. Subscribe to our magazine and enewsletters byclicking here.
AV Technology is the resource for audiovisual and
information technology managers whose responsibil-
ity includes the understanding procuring and main-
taining AV and IT systems. Our mission is to bridge the
knowledge gap so that technology managers are fully
equipped with what they need to know to make the
best possible AV/IT technology purchase decisions for
their organizations. We provide a forum in person and
online for end-users to share success strategies and
learn from the experts.
2015 Mission Statement
“I currently manage and over-see our audio/video systems at our headquarters, located in Sioux Falls, SD. Many enterprise-level businesses are most likely hitting the same challenges that we face—where does AV support fit within the IT department? Is it a dedicated AV professional with knowledge of basic IT systems and troubleshooting? Do more companies outsource to local AV vendors for their work? There is a fine balance between IT and AV, and the companies that are pre-pared to handle both will be better positioned for success.”
—Andrew Simmons, senior IT technician, Raven Industries
from the editors of sponsored by
MEET THE AV MASTERS WHO GET ‘IT’
Meet Tech Directors & Managers From:4The Cleveland MuseuM of arT4College of The holy Cross4los angeles CounTy MuseuM of arT
4Cabela’s World’s foreMosT ouTfiTTer4The dallas PoliCe deParTMenT4and More
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Building presentation skills in penn state university’s “one Button studio”
T h e A V r e s o u r c e f o r T e c h n o l o g y M A n A g e r s A n d u s e r s
THE INFLUENCE OF IT ON AVHow Can TeCH Managers geT aHead of THe Trend?
SOUND STrATEgygrowing firM faCiliTaTes global CoMMuniCaTionPOP QUIZ
Vlans & subneTs
HUDDLE ROOMSBRING IT INBYOD cOLLaBORaTION HaS pEOpLE HUDDLING Up. BUT wHEN IT cOMES TO aV, ONE SIzE DOES NOT fIT aLL.
14 user-friendly new Products+in our screen-filled world, what sets Hd displays apart?
pIXEL pOwER
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o.3 FAB SOMETHING UP: DIY SOlUTIONS FOr PrOjEcTOr MOUNTS
T h e A V r e s o u r c e f o r T e c h n o l o g y M A n A g e r s A n d u s e r s
FUZZY MATH
CalCulating
EdtECh tCO
NEED FOR SPEED
Will nEt nEutrality
SlOW aV SyStEmS?
BEST OF BOTH WORLDS
hybrid ClOud primEr
+ the technology
manager’s guide to
Connectivity Solutions
SpECial guidE 20 new aV Solutions
Too ImporTanT
To IgnoreFrom 802.11aC To mobIle devICe managemenT, FIve ImmedIaTe
Challenges For TeCh managers In hIgher eduCaTIon
emmediate info eNewsletter
Campus Digital Signage Supplement
2015 Subscribers
Only in AV Technology:Tech Buyers, Managers, Decision Makers, and Evangelists
“The physical classroom has extended beyond the physical environment of the teaching space to
include the network infrastructure and the head end. At our school RMS, computer image creation and
regeneration, blended learning video streaming, signage are all part of AV integration.”
—Director of Multimedia Distribution Service (TLSS)University of Ottawa
AV Technology Serves Professionals In Lucrative Vertical Markets
Decision Makers’ Titles
Business & Industry Total Percent of Total
University/College 17,939 44.7%Corporate 10,307 25.7%Government/Transportation 2,037 5.1%Others Allied to Field 2,238 5.6%Entertainment/Hospitality 2,563 6.4%K-‐12 1,816 4.5%Worship 966 2.4%Stadiums/Arenas/Performing Arts Centers 475 1.2%Retail 913 2.3%Healthcare 521 1.3%Financial Services 240 0.6%Legal/Professional 115 0.3%TOTAL 40,130 100%
2014
Title QTYHR/Training/Marketing 11,082
IT Manager 9,806 CEO & Executive Mgrs 8,695
AV Manager 6,819 Others Allied to the Fields 2,344
Facility Planners & Supt Chief Admin 835Event Producer 549
Total 40,130
2015 Subscribers
The majority of readers make purchasing decisions for many product categories.
89% of Readers purchase AV products
72% of Readers purchase IT products
% Who Plan to Buy in Next 12 Months
% Installed by Respondant or Staff
60.0% 60.0%5.9% 40.0%
26.7% 33.3%46.7% 40.0%26.7% 26.7%53.3% 66.7%80.0% 80.0%73.3% 66.7%86.7% 66.7%13.3% 26.7%86.7% 86.7%80.0% 73.3%33.3% 46.7%40.0% 46.7%40.0% 26.7%20.0% 20.0%73.3% 73.3%33.3% 33.3%40.0% 60.0%20.0% 26.7%60.0% 53.3%6.7% 13.3%
20.0% 33.3%66.7% 66.7%20.0% 40.0%13.3% 13.3%53.3% 53.3%13.3% 26.7%6.7% 13.3%
13.3% 20.0%33.3% 46.7%Personal computers, tablets & peripherals
Equipment
Asset management: software, theft prevention, mounts, racks etc.SAAS products including conferencing & collaboration
Media Streaming products and servicesTelephony Systems
Life safety and paging systemsMass notification systems
Acoustical materialsPTZ cameras and systems
Data storage systemsMedia storage & archiving products
Digital SignageLighting
Wireless LANS
White and smart boards
Conference room furnitureProjectors
Portable sound systems
Flat panel displays
Touch panelsRoom scheduling software
Videoconference systems
Telepresence systemsWebcasting product and services
Lecture capture solutionsTelephony systems
Cables and Connectors
LoudspeakersMicrophones
Audio amplifiersAV control systems
(2013 AV Technology Reader Survey)
“Our installations support mostly government clients with systems ranging in size from small VTC suites to large command centers. Recent projects have also included integrated classrooms and a large theater. When designing a particular system, we try to address all of the functional requirements by gathering input from end users and system operators. There is a specific focus on continuity across systems by keeping the control system GUI similar, no matter the type of room.”
—Senior Consultant, Booz Allen Hamilton, Lexington Park, Maryland
2015 Subscribers
“There are both hard skills (multimedia, audio & video knowledge including editing, conversion and streaming) and soft skills (classroom sup-port and client follow-up) that drive AV profes-sionals to excel in their field and in their schools. At the same time, thre is no denying that to suc-ceed today, AV professionals must have a firm grasp of computers, IP addressing and basic net-working. The physical classroom has extended beyond the physical environment of the teaching space to include the network infrastructure and the head end. At our school RMS, computer im-age creation and regeneration, blended learning video streaming, signage are all part of AV inte-gration.”
—Director Multimedia Distribution Service (TLSS), University of Ottawa
65% of Readers report average budgets of up to $149,000
24% of Readers report average budget of over $1 million
In the last 12 months what actions have you taken as a result of seeing ads in AV Technology magazine?
Visited advertiser's website 73%
Discussed ad with others 54%
Passed ad along to others 35%
Filed ad for future reference 34%
Telephoned advertiser 14%
Visited advertiser at a trade show 27%
Recommended a product or service 43%
Purchased a product or service 33%
No action taken 10%
Other please specify 2%
Readers Take Action As a Result of Seeing Articles
Response Percent
70.6%
47.1%
35.3%
52.9%85.0%Save copies for future reference
Pass issue along to others
Answer Options
Route specific articles to co-workers
Discuss article with others
What actions do you take as a result of reading articles in AV Technology
Use as training tool for my staff
MARGOT DOUAIHY, EDITOR | Phone: (212) 378.0400 x538 | Email: [email protected]
2015 Editorial Calendar (January-June)_
Cover Date Audio Video IT/Software/Cloud Control Collaboration &
UCC Guides &
Supplements Deadlines
JANUARY
• Microphone Applications:
Definitive Primer. Wireless/wired,
dynamic, condenser, handheld, lavalier,
boundary, headworn, mics built-in to
video cameras, etc.
(C) (HC) (ED)
• 4K, 8K, and What’s Next in
Higher Definition Viewing
(C) (ED) (G) (E) (EM) (D) (HC)
• 9 Unified
Communications & IT
Best Practices
(C) (G) (ED) (EM) (HC)
• HDBaseT Trends You
Cannot Ignore
(C) (G) (ED) (EM)(HC)
• 10 Tips for Streaming
Video Rookies
(ED) (G) (E) (EM)(C)(HC)
• Tech Manager’s Guide to
Smarter Digital Signage
(D) (ED) (C) (G) (EM) (HC)
• 10 Connected Classroom
Trends (EBOOK ONLY)
(ED) (S&S) (HC)
Editorial: 12.11.14
Ad Reservation: 12.9.14
Ad Materials: 12.12.14
FEBRUARY/MARCH
• Conference Room Mic
Myths & Realities
(C) (ED) (G) (E) (EM) (HC) (S&S)
• Networked PTZ Trends,
Smarter Surveillance & Tech
Manager Best Practices
(S&S) (C) (ED) (G) (E) (EM) (D)
• Buyer Beware: Cloud
Security Vulnerabilities
(C) (G) (ED) (EM)
• 7 Command & Control
Rooms That Will Make
Your Jaw Drop
(C) (HC) (ED) (S&S) (EM)
• Enhancing the User
Experience in Collabora-
tive Environments
(C) (ED) (EM) (G)
• Tech Manager’s Guide to
Integrating More AV Into Your
IP Infrastructure
(C) (ED) (G) (E) (EM)
• 10 Must-See Products from
ISE 2014 (EBOOK ONLY)
(S&S) (D)
Editorial: 2.5.15
Ad Reservation: 2.4.15
Ad Materials: 2.7.15
APRIL NAB 2015
Issue
• Speakers & Systems You Can't See:
How Audio Merges With Architecture
(C) (ED) (G) (E) (EM)
• Manage, Publish, Distribute
Video 2015: Essential Stream-
ing Primer for Tech Manager
(D) (ED) (C) (G) (EM) (HC)
"• The Big Apple: Apple
is hitting the enterprise
in a big way. How is this
affecting tech managers
and their AV/IT set-up?
(E)
• 10 Ways to Support
Collaborative
Environments
(C) (ED) (G) (EM) (HC)
• Casting a Wider Net:
How to Get the Most ROI
from Webcasting
(C) (ED) (G) (E) (EM) (HC)
• 10 Common
Connectivity Problems &
How to Avoid Them
(C) (ED) (G) (E) (EM)
Editorial: 3.12.15
Ad Reservation: 3.10.15
Ad Materials: 3.14.15
MAY• 7 Collaboration Opportuni-
ties Beyond "The Display"
(C) (ED) (G) (E) (EM)
• Casting a Wider Net:
How to Get the Most ROI
from Webcasting
(C) (ED) (G) (E) (EM) (HC)
• 10 Common
Connectivity Problems &
How to Avoid Them
(C) (ED) (G) (E) (EM)
• 7 Collaboration
Opportunities Beyond
“The Display”
(C) (ED) (G) (E) (EM)
* Tech Manager’s Shopping
Guide to InfoComm 2015
(EBOOK ONLY)
(C) (ED) (G) (E) (EM)
• Secrets of Successful
Command & Control Installs
(C) (ED) (G) (E) (EM)
Editorial: 4.10.15
Ad Reservation: 4.8.15
Ad Materials: 4.11.15
JUNE InfoComm 2015 Issue
• 7 Ways to Improve Learning
Space Audio
(ED) (HC)
• 6 Ways Schools Can Save
Money on Video Displays
(D) (ED)(S&S)
• How It’s Done: Moving
Media Content Work-
flows to the Cloud
(C) (ED) (G) (E) (EM)
• AV Over IP is Only Half
of the Story
(C) (ED) (G) (E) (EM)
• Skype Hype: Are Con-
sumer & Business-grade
Collaboration Solutions
Really All that Different?
(C) (ED) (G) (E) (EM) (HC)
• Tech Manager’s Guide to
Networked AV
(C) (ED) (G) (E) (EM) (S&S)
Editorial: 5.8.15
Ad Reservation: 5.6.15
Ad Materials: 5.8.15
Content Market Key
(C): Corporate(D): Digital Signage(E): Entertainment
(ED): Education(EM): Emergency Management(G): Government
(HC): Healthcare(S&S): Security & Surveillance
MARGOT DOUAIHY, EDITOR | Phone: (212) 378.0400 x538 | Email: [email protected]
2015 Editorial Calendar (July-December)
Cover Date Audio Video IT/Software/Cloud Control Collaboration &
UCC Guides &
Supplements Deadlines
JULY/ AUGUST
• 9 Steps to Building a Best-in-Class
Sounding Boardroom
(C) (ED) (G) (E) (EM) (HC)
• 5 Predictions for the Future
of HD Displays
(D)
• 6 BYOD Opportunities
To Explore in 2015
(C) (ED) (G) (E) (EM)
• Clarifying Control
Options in Your Reno
Project & Making
Your Next Renovation
Migraine-Free
(C) (ED) (G) (E) (EM)
• What can Education
Video Managers Learn
from Corporate Videog-
raphers? & Vice Versa
(C) (ED)
• Back to School Guide—New
Learning Space Solutions
(Including 7 Ways EdTech Can
Reach its Full Potential)
(ED) (S&S) (D)
Editorial: 7.9.15
Ad Reservation: 7.7.15
Ad Materials: 7.11.15
SEPTEMBER• A Sound Plan: Measuring the ROI of
Good Sound
(C) (ED) (G) (E) (HC)
• Strategies for Better
Control Rooms & Traffic
Management
(C)
• Improving Virtual-
ization: 8 Tips for IT
Managers
(C) (ED) (G)
• Control on Campus:
Are Control Systems
Making the Grade in
Higher Ed?
(ED)
• Key Trends in UCC
that IT Managers Must
Understand
(C) (G) (E) (EM) (HC) (S&S)
• 10 Common Video Problems
& How to Avoid Them
(C) (ED) (G) (E) (EM)
Editorial: 8.6.15
Ad Reservation: 8.5.15
Ad Materials: 8.8.15
OCTOBER EduCause
2015 Issue
• Mission 2020: Where will A&V be in
2020 & what do tech managers
need to know?
(C) (ED) (G) (E) (EM) (D) (HC) (S&S)
• 3 Reasons Digital Signage
Doesn't Have to Cost a
Fortune
(D)
• Before the Build: IT
Infrastructure & Needs
Analysis
(C) (ED) (G) (E)
•5-Year Forecast: Mobile
Control Systems
(C) (ED) (G) (E) (EM)
• 6 Technologies
That Will Save You
Money Next Year
(C) (ED) (G) (E) (EM) (D)
(HC) (S&S)
• Tech Manager’s Guide to
Huddle Room Systems
(C) (ED) (G) (E) (EM)
Editorial: 9.10.15
Ad Reservation: 9.9.15
Ad Materials: 9.12.15
NOVEMBER• 5 Secrets of Better Multi-use/
Multipurpose Audio
(C)
• 6 Projectors That Take
Interactivity to the Next Level
(C) (ED) (G) (E) (HC)
• 3 Ways to Improve
Coordination Between AV
& IT technicians
(C) (ED) (G) (E) (EM)
• 7 Ways to Better Man-
age Multi-Use Spaces &
Technologies
(C) (ED) (G) (E) (EM)
• 5 Reasons Why Uni-
versities are Enhancing
Digital Signage Systems
(ED) (D) (S&S) (EM)
• Tech Manager’s Guide to
Streaming Video
(C) (ED) (G) (E) (EM)
Editorial: 10.8.15
Ad Reservation: 10.7.15
Ad Materials: 10.10.15
DECEMBER• How to Choose the Right Speakers &
Network For Your Campus
(C) (HC) (ED) (G)
• 8 Keys to Killer Digital
Signage Content (Sidebar:
4 unexpected uses of digital
signage content)
(D) (C) (ED)
• Network Maintenance:
An Essential Primer
(C) (ED) (G) (E) (EM)
• 8 Misconceptions about
Government AV
(G) (EM) (S&S)
• Video: Your Strategy,
Please? What needs to be
included in a video strat-
egy, and what aspects
affect the tech manager?
Who all needs to be
involved?
• 10 Remedies for Everyday
Audio Problems
(C) (ED) (G) (E) (EM)
Editorial: 11.5.15
Ad Reservation: 11.4.15
Ad Materials: 11.7.15
Content Market Key
(C): Corporate(D): Digital Signage(E): Entertainment
(ED): Education(EM): Emergency Management(G): Government
(HC): Healthcare(S&S): Security & Surveillance
2015 Online Advertising
Banner PolicyBanners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by NewBay Media and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be deter-mined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.
Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days creative was delayed.
Custom E-Blast Specs1. A flat html file no scripting, no rich media2. Please make sure that all images and urls are linked back,
absolutely, to their sources3. If the designer would like to use CSS, inline tags
are preferred no external style sheets4. custom emails should be 999 px high by 728 px wide.5. A TEXT version to send to our text-only subscribers
Sue Horwitz Phone: (323) 933.9485 | Email: [email protected]
Stan Kashine Phone: (516) 626.2813 | Email: [email protected]
For more information, contact:
AV Technology Online Edition
TEXT LINK
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LEADERBOARD
BOX UNIT
INTERSTITIAL
AD DESCRIPTION AD SIZE (pixels) PRICE
INTERSTITIAL 640 X 480CALL REP FOR PRICING ON
THIS AND OTHER RICH MEDIA
LEADERBOARD 728 x 90 $100/CPM
BOX UNIT 300 x 250 $125/CPM
TEXT LINK Link $35/CPM
ACCEPTED AD FORMATSExpandable Banner, Standard Banner,
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LEAD TIME 4 days
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REQUIRED FILESING .jpg, .gif, swf, 3rd party tag, click through URL
SIZE OR LENGTH 50k
LOOP/TIME 3 loop/15 sec
MEDIA TYPES ACCEPTED All Rich Media except DHTML
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3RD PARTY SERV Yes
Color Palette:
Solic Black: C=0 M=0 Y=0 K=100 Mid Gray: C=0 M=0 Y=0 K=50 Pantone 647C
2015 Marketing Opportunities
AV TECHNOLOGY SIGNATURE MARKETING PACKAGE: TECH MANAGER GUIDES
Targeted Content, ROI-Driven, High-ValueEach month our editors assemble in-depth content about applica-tions, products, venues and business issues. The finished product is a 16-page, in publication, supplement. Once the print version of the magazine is distributed, the supplement is transformed into a standalone E-book. The E-book is marketed to AV Tech’s digital assets visa vie E-blasts, E-news and website ads. Interested read-ers sign in to download, and share the content. Advertiser Package includes:
• Logo on front cover of supplement • Logo on E-newsletter banners • Logo on custom E-blasts • Full page or half page ads within the content • Leads including: snail mail, e-mail, company, title and industry
demographic
“I am planning on standardizing the audio systems throughout our stores in the US and Canada. We currently have 40 stores and close to 40 different systems due to never having a true direction when it came to sound. We are also going through a very large growth in terms of digital signage. The cur-
rent customer wants that interactive type environment when shopping. We see that need and are in the process of meeting that goal. In the very near future we will have a very large digital signage network
centrally controlled from our headquarters in Sidney, Nebraska.”—Audio Video System Design Engineer,
Cabela’s World’s Foremost Outfitter
2015 SUPPLEMENTSJANUARY• Tech Manager’s Guide to Smarter Digital
Signage (D) (ED) (C) (G) (EM) (HC)
• 10 Connected Classroom Trends (EBOOK
ONLY) (ED) (S&S) (HC)
FEBRUARY/MARCH• Tech Manager’s Guide to Integrating More
AV Into Your IP Infrastructure (C) (ED) (G)
(E) (EM)
• 10 Must-See Products from ISE 2014 (EB-
OOK ONLY) (S&S) (D)
APRIL• 10 Common Connectivity Problems & How
to Avoid Them (C) (ED) (G) (E) (EM)
MAY• Tech Manager’s Shopping Guide to Info-
Comm 2015 (EBOOK ONLY) (C) (ED) (G) (E)
(EM)
• Secrets of Successful Command & Control
Installs (C) (ED) (G) (E) (EM)
JUNE• Tech Manager’s Guide to Networked AV (C)
(ED) (G) (E) (EM) (S&S)
JULY/AUGUST• Back to School Guide—New Learning
Space Solutions (Including 7 Ways EdTech
Can Reach its Full Potential) (ED) (S&S) (D)
SEPTRMBER• 10 Common Video Problems & How to Avoid
Them (C) (ED) (G) (E) (EM)
OCTOBER• Tech Manager’s Guide to Huddle Room
Systems (C) (ED) (G) (E) (EM)
NOVEMBER• Tech Manager’s Guide to Streaming Video
(C) (ED) (G) (E) (EM)
DECEMBER• 10 Remedies for Everyday Audio Problems
(C) (ED) (G) (E) (EM)Content Market Key
(C): Corporate(D): Digital Signage(E): Entertainment
(ED): Education(EM): Emergency Management(G): Government
(HC): Healthcare(S&S): Security & Surveillance
2015 Specialty Newsletters
From the editors of AV TECHNOLOGY and EDUWIRE
TodayMore AV devices and services are now working their way into the IP infrastruc-ture, as wired and wireless networks have more (and fast-er) bandwidth avail-able, and the Inter-net/WAN has grown more reliable. “Tech Manager Today” ad-dresses the topics,
techniques, and best practices for the migration of AV into the IT scope.
Tech Manager Today Enews is brought to you by the editors of AV Tech and eduwire. Content is a combina-tion of aggregated, curated news, as well as job posts, industry commentary and more.
Tech Manager Today Fact Sheet:
Distribution numbers: 10,000 per day.
Pricing (3-month minimum)• Leaderboard: $2500• Top Box: $2000• Second Box: $1800• Box: $1500• Sponsored Text: $1000
Readers Include Pros from: • Amazon• Bristol Meyers • Citibank• Fedex• Hilton • Liberty Mutual• NASA• NASDAQ• Xerox
Pricing (3-month minimum)• Leaderboard: $2500• Top Box: $2000• Second Box: $1800• Box: $1500• Sponsored Text: $1000
Tech Manager Today
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Microsoft Unveils Windows 10 System
WHY THIS MATTERS: Every new iteration of the Windows operating system heralds a new era in both consumer andbusiness computing. After two years of lukewarm success with Windows 8, Microsoft must make a very strong impressionthis new OS if it wants to maintain its dominance. Even the decision to skip "Windows 9" shows Microsoft's desire to makea fresh start, and it would be well-advised to see just how they execute it. —Margot Douaihy
Ellison pushes Oracle's new cloud platform hard, but questions linger »
Health IT's Future: 9 Issues To Watch »
Europeans Accuse Ireland of Giving Apple Illegal Tax Break »
WATCH: Smart Wheelchair monitor's patients vitals, can call 911
SIMPLIFY: Review: Lectrosonics 100 Series Ultra-Compact Wireless System
WHO KNEW? Cloud Infrastructure and Services v2
5 Reasons Why Your Marketing Message Needs to be Seen in the EduWire Daily Update: 1. The day’s most important stories. Each day EduWire’s editorial
team hand-picks only the day’s best stories, making sure our readers get the information they need.
2. Why this matters. It’s not enough to give them the stories — we give a quick synopsis on the top stories as to why they need to know about these news items.
3. Integrated online options. EduWire offers many ways to reach this audience with the website, daily enewsletter, and custom campaigns such as eblasts, webinars, ebooks, and cost per lead programs.
4. Our reach. EduWire reaches over 40,000 edtech professionals, including CIO, IT Directors, and AV & Media Managers.
5. The team. EduWire is brought to you each day from the editors of AV Technology and Tech & Learning.
2015 Marketing Opportunities
LEAD GENERATION, CUSTOM MARKETING SOLUTIONS, DIGITAL DISTRIBUTION, EVENTS
White Paper Postings• Online content with editorial introduction• Sponsor logo on all distributed emails, newsletter promotion
drives lead to landing page • Archived and active for 6 months
Custom Content eNewsletters• Targeted to specific industries• Prominent sponsor message • Delivered directly to inboxes
E-books are an excellent tool to align advertisers within an editorially relevant environment and obtain qualified leads.
• Topic chosen by advertiser• Content written and compiled by editors.• Supplement available for printing in its entirety or per article.• Supplement housed in a flip-book format online at for 12mos• Publications will promote the supplement through print, online and email promotions.• Lead generation database of email names from those registering to view the supplement.• Advertiser provides two optional qualifying questions in addition to name, email, job title and
company name.• Advertiser’s logo and URL on each page of the supplement, visible both online and on printed
pages.
Webinars are a turnkey program geared to communicate your custom marketing messages.
• AVT handles all Webinar production details from attendee recruitment to marketing and event management.
• Webinars are 45 minutes to one hour in length. Each Webinar will consist of a streaming audio presentation with synchronized PowerPoint slides, Q&A, and can include how-to demos.
• Publications will recruit qualified attendees for the event from its databases of qualified readers and website visitors. Depending on publication, outreach will range from 150,000 – 300,000 impressions.
August 20, 2013TOP STORY
Back-to-School Guide: 20 Higher Ed Apps to Consider
Review these 20 game-changing apps that were designed to enrich the learningexperience on the college campus. This showcase tracks customizable learningsolutions, server administrator tools, PTZ controls, and more. Some apps are free orjust .99, but what most campus technologists need to know is: "will it flood our HelpDesk with calls?"
Read More»
Lessons Learned from AppleEdTech Deployments: Part 1 byTim Kridel
School districts have purchased more than 10million iPads so far, and colleges such asAbilene Christian University have been usingiOS devices for five years or more. All of thosedeployments add up to plenty of opportunitiesfor schools that haven't deployed Apple gear tolearn what to expect. This multi-part serieslooks at some of the lessons learned in termsof security, support, costs, and bandwidth.
Read More»
Lessons Learned from AppleEdTech Deployments: Part 2 byTim Kridel
How well do iOS devices hold up in anacademic environment? Does it make sense tostructure the contract so that Apple or thereseller supplies a certain number of spares forfree, such as up to X percent of the totalcontract value? What about theft? We askleading tech managers all of these questions,and more.
Read More»
4 Ways to Optimize LectureCapture and Live Webcasting
The University of Florida has streamlined theprocess to automatically capture what'shappening in lecture halls, classrooms, andspecial events on campus, and it's had a bigimpact on educational video. The recordingsare published automatically and students canview them on-demand (and in some cases live)on any operating system, browser or mobiledevice.
Read More»
Collegiate Events Have NewReplay Option
Tightrope Media Systems is helping MobileContent Providers (MCP) shift into high gearfor live, instant sports replay with ZEPLAY.The multi-channel instant replay system helpsMCP maintain affordable rates for live sportsproduction, while injecting excitement intobroadcasts and on venue display screens forprofessional and collegiate events.
Read More»
"Disruptive" is one of the buzziestbuzzwords during August's back-to-school prelude. But like most catchyterms, it's often misapplied andmisunderstood. This week we explore thepracticalities of "disruptive tech" ineducation, as well as the pros and cons ofApple deployments on the collegecampus. Thanks for reading.—Margot Douaihy, editor
DOWNLOAD THIS MONTH'S WHITE PAPER
How the PC Delivers BetterAudiovisual Solutions
TRAINING &CERTIFICATION
Camera TrackingDesign Certification (online)Installation Certification (onsite)Product Training
Click Here For More Details »
Top Ed Tech Storiesfrom the Web
Master's Degree Is New Frontier ofStudy Online »
Are IP Security Cameras the Futureof Campus Safety? »
MOOCs are a distraction from realbusiness school reform (TheFinancial Times) »
LinkedIn Enters the College-Marketing Fray (Wired Campus) »
Colleges, universities look to onlineprograms to navigate an uncertainfuture (The Miami Herald) »
©2013 NewBay Media, LLC
On/Off Campus eNewsletter
2015 Advertising Rates & Information
Custom Marketing SolutionsReprintsOrdering reprints of articles that appear in AV Technology is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting. Contact your sales rep today for details!
List RentalReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contact your sales rep today!
Sales ContactMidwest and West Coast AdvertisersSue Horwitz, Publisher Phone: (323) 933.9485 Email: [email protected]
East Coast AdvertisersStan Kashine, National Sales Manager Phone: (516) 626.2813 Email: [email protected]
Editorial ContactMargot Douaihy, Editor Phone: (212) 378.0400 x538 Email: [email protected]
For more information, or to reserve advertising space, contact your regional sales representative:
Covers
Display Advertising RatesColor Rates 1x 3x 6x 8x 10xFull Page Spread ........................ $9,820 ......................... $9,640 ..............................$9,510 ......................... $9,320 .............................$9,040
1/2 Page Spread ......................... $7,950 ......................... $7,700 ..............................$7,500 ......................... $7,350 .............................$7,130
Full Page ..................................... $5,025 ......................... $4,900 ..............................$4,800 ......................... $4,705 .............................$4,560
Jr Page ........................................ $4,325 ......................... $4,155 ..............................$4,085 ......................... $4,000 .............................$3,880
1/2 Page ...................................... $3,315 ......................... $3,265 ..............................$3,190 ......................... $3,125 .............................$3,030
1/3 Page ...................................... $2,500 ......................... $2,440 ..............................$2,405 ......................... $2,355 .............................$2,280
1/4 Page ...................................... $2,265 ......................... $2,215 ..............................$2,185 ......................... $2,140 .............................$2,075
1/6 Page ...................................... $1,885 ......................... $1,865 ..............................$1,840 ......................... $1,800 .............................$1,745
Black and White Rates may discount 15% off color rates
Cover Rates 3x 6xCover 2 $7,960 $7,840
Cover 3 $7,510 $7,390
Cover 4 $8,940 $8,820
Digital Edition Sponsorship $1,500 $1,150
Advertiser Values in Each Issue: • Lead Generation • Digital Distribution
Custom PublishingOur design team provides a full range of custom publish-ing services, including print and electronic newsletters, catalogs and advertorials.
2015 Advertising Rates & Information
Sales ContactMidwest and West Coast AdvertisersSue Horwitz, Publisher Phone: (323) 933.9485 Email: [email protected]
East Coast AdvertisersStan Kashine, National Sales Manager Phone: (516) 626.2813 Email: [email protected]
FULL PAGE Bleed: 9 1/4” x 11 1/8”
Trim: 9” x 10 7/8”
1/2 HORIZONTAL SPREADBleed: 18 1/2” x 5 7/8”
Trim: 18” x 5 5/8”
SPREADBleed: 18 1/2” x 11 1/8”
Trim: 18” x 10 7/8”
JUNIOR PAGEBleed: 6 1/4” x 11 1/8”Trim: 5 7/8” x 10 7/8”
1/2 ISLANDBleed: 6 1/8” x 7 7/8” Trim: 5 7/8” x 7 3/4”
1/2 PAGE HORIZONTALBleed:9 1/4” x 5 7/8”
Trim: 9” x 5 5/8”
1/2 PAGE VERTICALBleed: 4 5/8” x 11 1/8”Trim: 4 3/8” x 10 7/8”
1/3 PAGE SQUARE5 1/4” x 5 1/8”
1/6 PAGE VERTICAL2 1/2” x 4 7/8”
1/3 PAGE VERTICALBleed: 3 3/8” x 11 1/8” Trim: 3 1/8” x 10 7/8”
1/3 PAGE HORIZONTALBleed:9 1/4” x 4 1/8”
Trim: 9” x 3 7/8”
1/4 PAGE VERTICAL3 3/4” x 5”
1/6 PAGE HORIZONTAL4 7/8” x 2 1/2”
* Keep all essential live matter 1/4” inside trim all around.
For more information, or to reserve advertising space, contact your regional sales representative:
Material InstructionsMethod and Paper: Web offset, coated text and cover, perfect bound. Trim: 9” x 10 7/8” Bleed: No additional charge. Minimum size 1/2-page horizontal.
Electronically Provided Ads Only high-resolution Adobe PDF files are accepted.All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality.
Submission InstructionsSend Materials To: AV Technology, Production Dept., 28 E. 28th Street, 12th Floor New York, NY 10016
Please visit NewBayAdPortal.com for FTP instructions and to send files.
Please make sure the advertiser’s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof.Additional Artwork: Any work done by publisher will be billed to advertiser or its agency.
Web Mechanical Specifications Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG for-mats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.
Make it PDFx1a
Warning!The Distiller settings below must be used to distill native application postscript fi les into a
PDF. If the PDF is created directly from anapplication other than Distiller it
will NOT be compliant.
Quark
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
post script (.ps)
.eps
.eps or post script (.ps)
Quark
Quark
post script (.ps)
post script (.ps)
Distiller
Distiller
Distiller
NATIVE FILE APPLICATION
PRINT/SAVE AS PLACE INTO PRINT FILE AS
ACROBAT DISTILLER
FINALFORMAT
PDFx1a is our Preferred File FormatPDFX1a are standards that have been set for PDFs used to print. PDFX1a fi les mean that the fi le is trapped correctly, fonts are embedded and colors are CMYK. Trim size and resolution are not part of the criteria of X1a.
Why Make it a PDF?Reed Business Information produces its many magazines using a “PDF workfl ow”. Before the magazine is printed, all incoming digital fi les are prefl ighted and con-verted to one common fi le format - the PDF.
The PDF Advantages PDF fi les are compact in size and are easy to print and transmit via the internet. When we receive a correct PDF fi le, minimal intervention is needed prior to the fi nal press run. The ad will print exactly as designed!
What you should Know It is critical that strict specifi cation guidelines are followed when creating your PDF. File errors occur when ads are not created to size, use non-Adobe nonembedded fonts, contain non-CMYK color (RGB, index,or Lab color images). Files should not contain composite fonts or any ICC profi les. PDFs should not be ripped or trapped. Everytime a specifi cation is violated, a notifi cation will be sent to the client indicating specifi c errors. Another key point to be aware of is that PDF fi les display on your monitor in RGB color and this could be misleading and should not be used as a way to check color accuracy.
The “How-To” on PDFMaking a PDF is easy. Follow the step-by-step Acrobat 6.0 distilling process found in our specifi cations. If your ad is color critical remember to send along a SWOP standard proof with your PDF fi le.
The chart below illustrates the best way to create a print ready PDFs if you are starting from a native application.
The above screen captures are from our Distiller settings called Prinergy_Pages.joboptions which can be used in Distiller versions 4, 5 and 6.
ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
.qxd
.indd
PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.
We accept native Quark documents up to Version 6.
Always include all imagesand font files so that your ad will appear correctly.
.tif .eps
Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.
Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.
InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.
Adobe fonts
ICONS AND EXTENSIONS OF PREFERRED PROGRAMS
.qxd
.indd
PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.
We accept all native Quark documents. Always include all images and font files.
.tif .eps
Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.
Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.
InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.
Adobe fonts
1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black
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