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Term PaperOnline Job Portals
2010
Kunal Choudhary, Nitish Wadhwa, Puneet Gupta, ash!ardhan "#arwal
$%$%2010
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EMPLOYMEN
T PORTALS(Kunal Choudhary,
Nitish Wadhwa, Puneet
u!ta, Yash"ardhan
A#arwal$
% The &o'!anies
that do well are the
ones that wor) outwhat they uni*uely
&an #i"e to their
e'!loyees and to the
sta)eholders, not
+ust #rowth or
'oney ut their
e-&ellen&e, their
res!e&t .or others, ortheir aility to 'a)e
!eo!le ha!!y/ So'e
&all those thin#s the
soul o. the
Co'!any/0
Anony'ous
The process of selecting
the right people for the
job has become quite
complex these days.
Unfortunately, there
occur a lot of misfits in
selecting these “right
people”. This ultimately
impacts the performance
of the company and hence
the profitability. So, there
has been increasing the
need for Employmentortals.
Employment portals
are the !eb"based portals
or !ebsites dealing
specifically !ith
employment or careers.
These ortals are
designed to allo! the job
see#ers to upload or sendtheir resumes as !ell as
search the current $ob
openings. Through the job
portals, a prospecti%e
employee can locate the
rele%ant job application
and submit resumes o%er
the &nternet for the
ad%ertised opening. They
also offer %arious otherSer%ices li#e employer
re%ie!s, job and career
consulting, describe
different employers and
their ratings as !ell.
Employers post job
requirements for a
specific opening to be
filled up.
'ther means of
Employment
search(listing used in the
past )pre *eb +.- !ere
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• $ob listings
through
/e!spapers and
0aga1ines
• Targeted 0ails
)letters of enquiry-
• ri%ate and
public Employme
nt 2gencies
• Employment
Exchange as in
&ndia
• Extended personal
as !ell as the
business net!or#• $ob 3airs
• Employment
/e!s for the
&ndian 4ontext.
5o!e%er the #ey benefit
of the Employment
ortals is that they bridge
the gap bet!een the job
searchers and theemployers, bring them
closer so that they can
negotiate. This has
actually led to an instant
success of these $ob
ortals and Engines and
has led to the
de%elopment of hundreds
of $ob Sites.
Some of the #ey features
of these portals are
• $ob Search
Speciali1ation
)through *or#"
Ex, Sector, lace,
Salary, 4ompany
or other such
#ey!ords.-
• They list $obs
from e%ery
possible sector.
• 4on%enience to
both the Employer
and the Employee.
• 6esume
Uploading and
6esume Ser%ices
• ortals are
a%ailable all the
7ay )+89:-
• +89: 4ustomer
Support
• Employer 6atings.
• 0ultiple $ob
2pplications on a
Single 4lic#
•
$ob 2lerts on0obile
Some of the $ob Search
engines are Sector
Specific i.e. they list the
$ob 'penings in a
particular sector or some
specific Sectors such as
2utomobile &ndustry,&nformation Technology,
0anufacturing, Ser%ices "
Education, 5ealthcare,
5otels, 5ospital
management, 2cademics
and e%en in the
;o%ernment sector. 2s
per a leading &nternational
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2ssociation, today the
total number of
employment !eb sites
ha%e gone upto 8, or
more. These may be
;eneral Employment
ortals co%ering all
sectors, or niche sites
corresponding to a
specific &ndustry or may
ser%e e%en a particular
domain of audiences.
<arious other sites ha%e
also come up to ran#
these Employmentortals.
0ergers and acquisitions
ha%e been acti%e in this
industry as !ell. 0any
large players from other
industries ha%e come up
and acquired the smaller
ones and ha%e led to a
tough competition in
obtaining a large share of
the number of 2pplicants
and Employers.
Ma+or Players'nline $ob portal has seentremendous gro!th o%er
the last fe! years both in&ndia and abroad. The
competition in this spacehas ensured that each firm
is trying to outdo the
other firm by doling outne! features to entice
more and more users to
their site. 2part from theregular features, each firm
is trying to gi%e outfeatures that can add
%alue to their consumers,
be it /au#ri coming out!ith Nau)riOnChat and
Pay&he&) , Times$obscollaborating !ith
companies to come out!ith 1o 2airs and
Wal)ins and
0onster&ndia inno%atingin the field of technology
to gi%e out the best search
results to both theemployers and the
employees. Each one of
the major players isexploring the unexplored pastures and also trying to
gi%e better ser%ices to the
customers. =et us loo# atsome of the leading
players in the industry
and the unique proposition that they ha%e
on offer to their
customers.
/au#ri.com is the no.>
job portal in &ndiaaccording to the sur%ey
conducted by 5T. Started
in >??: by SanjivBikhchandani,
/au#ri.com has used thefirst mo%ers ad%antage to
its benefit and ha%e
gro!n rapidly. True to itsmission statement @
“E"ery !erson loo)in#
.or a 1o should #et
one0 nau#ri.com listsmore than AB
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countries !ith acollection of more than 8>
million 4<Cs in their
database this truly sho!sthat it is a monster.
0onster&ndia uses the best of the technology its
0agic search has been are%olutionary tool for the
employers to enable the
searches of high quality.&t has been rated best job
site by 4 *orld *eb
!orld a!ards +: F+G on the basis of Site
Technology, 7esign,
Usability and 4ontent.0onster&ndia has comeup !ith inno%ati%e
features li#e
Psy&ho'etri& Test tohelp the prospecti%e
employee to select a
suitable job and also
Career Astrolo#y for
those !ho belie%e in luc#.
0onster&ndia !as the first
site to launch "ideo
resu'e ser%ice for the
employers. *ith its
multinational presenceand technological
superiority 0onster&ndia
is a force to recon !ith.
Times$obs.com is a site
!ith difference. 2part
from the regular stuff onother online job portals
Times$obs offer features
that are unique to it. 5est
&onsultants 6one is one
such feature, !hich brings
together the jobs frommajor consultants under
one roof. Times$obs is
one site, !hich conducts
1o2airs and Wal)ins
regularly. Timesjob.comin collaboration !ith
&ndian 2rmy lacement2gency )22- facilitates
the entry of army
personnel into thecorporate !orld and helps
le%erage their s#ills. &t has
car%ed out a niche in the$ob portal segment and
this !ill surely hold it in
good stead in times tocome.
S'U64E '3 72T2
siteanalytics.compete.com
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Ni&he Se#'entSome of the !eb +.
!ebsites cater to nichemar#et of customers
ha%ing specific needs.
E.g. some are specificallymade for people fresh out
of colleges !ithout any
prior !or# experience,
some cater to the jitterysouls loo#ing for campus
placements. Some are
specifically loo#ing after people !ho !ant go%t.
jobs, some specifically to
those !anting to go
abroad for jobs. There arealso sites a%ailable for
people interested in aspeciali1ed field of !or#
li#e ban#ing.
Some might thin# thatthese sites, by not
catering to a %ast talent
pool ready to be acquired,are losing out on business
opportunity. Hut actuallythey #no! their targetcustomers so !ell, that
they become the mar#et
leaders in the segment by
acting li#e a bible fortheir customersC needs
and !ants for
information. =et us ta#e afe! examples of sites
running on the abo%e
business model.
The site !ith a name that
goes perfectly in sync
!ith its mission statement& 'To .a&ilitate .resh
#raduates .ind .irst
drea' +os7”. This site
has been there since the
year + and they claimto ha%e helped more than
B, graduates findtheir first dream jobs.
They also boast of ha%ing
an acti%e net!or# of o%er
8 companiesassociated !ith them.
2part from the usual li#ediscussion forums and
placement papers
database, this site hascome up !ith a ne%er
seen before concept of
“4ampus 2mbassador”.
2 B min bro!singthrough this section of
their site ma#es you
reali1e this is a !in " !insituation for all. 2
campus ambassador can
not only help her institute
ha%e the best of theresources a%ailable for
fresherCs recruitment butalso gets an opportunity
to get a firsthand
experience of industry
functioning apart from thegoodies from the site. The
portal in return gains a
huge mar#et share andensures that its %isibility
in the campus is ne%ersidelined by any of itscompetitors.
&n order to let the student
remain glued to this site,career information li#e
5igher studies, 3reshers
/e!s, ;7 Tips F 0oc#s,scholarships etc ha%e
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been made readilyaccessible. &t also tries to
be highly competiti%e by
pro%iding job feedsaccording to domain
interests li#e soft!are jobs, bpo jobs, go%t. jobs,
defense jobs, ci%ilser%ices and internship
opportunities.
2 more of an informati%esite, this is about ban#ing jobs in &ndia. 2 %enture of
the Han#net group, this
portal tries to pro%ide the ban#ing aspirants a 1one
of their o!n. &nformati%e
articles li#e CV writing
tips and What banks look for in job applicant gi%es
a pea# at the psyche of
the future employers andthe industry as a !hole.
&ts discussion forums are
the main medium for jobsee#ers to get help from
this site.
The job portals are no! being threatened by an
emerging ne! player in
the mar#et " thecompanies themsel%es.
Sites li#e Standout$obs
help create *eb +.
enabled site or
recruitment micro"site indays instead of months.
The popularity of such
micro sites is so huge thata large number of
companies ha%e startedthese as the foundation
for their social recruitingstrategies. Some of the
major clients of
Standout$obs includeThomas F Iing,
Juantum 4orporation and
Erricson. These sites canha%e multiple landing
pages !hich are !ell"
branded, and can includeinteracti%e and *eb +.features such as chat,
polls and blogs.
2lternati%ely you canha%e a micro site !hich
!ill ha%e an exact loo# of
the companyCs corporate!ebsite. They also
pro%ide ser%ices for
building long term
relationships !ith jobsee#ers and candidates
through email campaigns.
Re"enue Model o.
e'!loy'ent
!ortals
• /et sales re%enue of
nau#ri.com catapultedfrom 6s >?>.D8mn in
3K A"8 to 6s
+>>D.8Dmn in 3K G"
?.
• 5its of nau#ri.com
and monster.com
!itnessed an increase
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of approx. >GBL and
>DL in last > year.
The abo%e figures clearly
indicate the meteoric rise
in the use of employment portals. This significant
increase in popularity !asnot unplanned and off"
hand , it !as the fallout of
the meticulous planning,
lucrati%e offering, partnerships, diligent
sales team and external
factors li#e proliferationof internet, etc.
5ene.it Analysis
E'!loyers 8
• Con"enien&e in
hirin# 8 Sa%es time
and money
• Wider &hoi&e 8
Since all candidates
gather at same platform employers
ha%e more candidates
!ith requisite s#ills to
choose from.
• Online
ad"ertise'ent
These ad%ertisements
directly focus on the
target segment i.e. job"see#ers since job
portal !ebsites are
usually %isited by
them
1o9 See)ers 8
• Con"enien&e 8 Easy
uploading of resume,
single resume upload
targets all companies.
• 3ne-!ensi"e 8 Hasicser%ices are a%ailable
free of cost
• Wide e-!osure 8
Since job portals are
flan#ed by %arious
prospecti%e employers
job portals pro%ide
better exposure to
their resume.
• Resu'e related
ser"i&es 8 These are
usually a%ailable for a
premium
Cost Analysis
• *eb portals incurhuge product and
ser%ice de%elopment .
These are usually
unit"one costs. i.e. the
cost of producing first
unit is %ery high as
compared to
subsequent units of
that #ind. eg. The
roducts and Ser%ices
that /au#ri.com sells
to clients run on 6ed
5at Enterprise =inux.
&t hires de%elopers.
Employees are also
hired to handle
mar#eting and other
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tas#s. Staff cost for
nau#ri.com increased
from 6s. :D.+Gmn to
6s.?AA.GG mn from
3K :"G to 3K G"
?.
• $ob portals li#e any
other business spend a
substantial amount on
ad%ertisement. The
major chun# goes on
online ad%ertisements
placed on yahoo, msn,
google etc. These
costs are incurred on
per"clic# basis.
2d%ertising and
promotional costs of
naur#ri.com cloc#ed
6s.8AA.+mn in 3K
G"?.
• 4osts are incurred on
creating and
maintaining of
net!or#s. These
include ser%er costs,
net!or# cost,etc. 2s
the hits of site
increase the net!or#
costs also increased.
Since more space and
band!idth !ill be
requirements increase.. /et!or# cost for
nau#ri.com increased
from 6s. D.BAmn to
6s.?.8> mn from 3K
:"G to 3K G"?.
• $ob portals also incur
some cost on job fairs.
$ob fairs offer them a
faster !ay to increase
their portalCs %isibility
and popularity among
its target clients.
Clients
Sour&es o. Re"enue
Usually ?L of the total
re%enue comes fromcorporate and only >L
comes from job"see#ers.
There are t!o mainre%enue generators
4orporate and job"see#ers
Sour&es o. re"enue .ro'
&or!orate &lients
$ob portals pro%ide space
to employers to post the job requirements. This
space usually %aries !ith
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the #ind of pac#age theemployer opts for. Hasic
pac#age entails listings
equi%alent to those onne!spaper classifieds.
remium pac#ageoffering %aries from
pro%iding microsite to placing their
ad%ertisements at the
home page.
*eb portals also offer
application screeningfacilities to employers at a
premium. 3or eg.
6ES7EM Ser%ice by
nau#ri.com allo!s clientfirm to tra!l through
resumes for a right match.
&t accounts for 8 L forits re%enue.
Sour&es o. re"enue .ro'
+o9see)ers
$ob portals pro%ide a !idearray of ser%ices li#e
resume de%elopmentser%ices, response booster
ser%ices, resume highlightser%ice, co%er letter
facilities at a premium to
the job"see#ers. Resu'e
de"elo!'ent ser"i&e is
again customi1ed
according to see#er needand is charged
accordingly. 3or
example 3resherCsresume, 0id"careerresume, Sr.le%el reume,
remium 6esume.
Res!onse ooster
ser"i&e t!ea#s the
%isibility of the resume in
accordance to the pac#ageopted for. 2 better
pac#age increases the
chances of getting aninter%ie! call.eg. &n"ex"ta
of monster.com Resu'e
hi#hli#ht helps to attractmore attention of
employers bydifferentiating the resume
from other job see#ersresume. 0onster.com
came out !ith a
re%olutionary "ideo
resu'e de%elopment
ser%ice after timesjobs
%oice resume ser%ice.This ser%ice boosts the
appeal of the resume
manifolds. Some job portals li#e timesjobs.comalso offer &areer
&ounsellin# ser"i&es.
'ther initiati%es ta#en to
boost re%enue
• Pro'otional tie9
u! $ob portals ma#e
tie"up. Eg. /au#ri
benefited from the free
space gi%en by the
ne!spapers. The quid
pro quo !as that it lists
their ad%ertisements free
on its site.
• 5arter :eals 8
eg. /au#ri did mailers
for 56 managers for
their 56 e%ents based on
the database of the 56
managers it has built up.
&n return, the firm for
!hich the mailer !as
done !ould sponsor
nau#ri.com at the e%ent
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2uture ;
Already There
These sites still ha%e alot of areas to e%ol%eupon. 3irst they can go
for %arious %ernacular
!ebsites. This can help
them gro! in mar#ets!here English is not the
first preferred language.
The !hole system ofrecruiting can go online
through the usage of%ideo conferencing, thus
reducing the logistic andcommuting costs of both
the employer and job"
see#er.
With "irtual world intrudin# .ast into our li"es ,
sin&e its ad"ent, it e&)ons a new era .or
e'!loy'ent !ortals as they would trans&end.ro' a !rosai& !ortal to a "irtual e'!loy'ent
o..i&e whi&h will &ater to all &o'!any
re&ruit'ent needs 8 .ro' in"itin# a!!li&ations
to inter"iewin# and o. hirin# ri#ht &andidates/
:ie has already een &ast/
References
http((siteanalytics.compete.com
http((!i#ipedia.org
http((!!!.nau#ri.com
http((!!!.monsterindia.com
http((!!!.timesjobs.com
http((freshers!orld.com
http((standoutjobs.com
http((!!!.ban#netjobs.com
http((hubpages.com(hub('nline"$ob"ortal"5elping"$ob"
See#ers