DNA Trek ConfidentialSlide - 1
Test. Trace. Trust.
Anthony Zografos, Ph.D.
Founder and CEO
510-761-6782
Our Company
SafeTraces is developing a suite of disruptive food source assurance solutions
–Source Verification and Traceability
–Adulteration Detection
–Processing Plant Sanitation and Food Safety
We are creating a Global Food Source Assurance Brand
Locally Grown
Food Safety: a huge opportunity
Consumers demand transparency
Organic/Non-GMO Movement
Food Safety Modernization Act – U.S.A.
Food Safety a National Priority – China
Board Level commitments to verified sources
Source Assurance Today
Sanitation Verification Today
The SafeTraces SolutionsSafeTracesTM Source Verification
–DNA barcodes applied directly on or in the food
•Assure Origin
•Verify Purity
DNATraxTM Sanitation Verification
–Food safe, non-living particles, simulating microbes
–Rapidly validate and verify
–Sanitation (food processing, trucks, etc.)
–Cleaning and disinfection (food preparation, healthcare, etc)
–Wash water (leafy greens and other produce)
Core TechnologyFDA approved, non-GMO, edible, odorless, colorless,
invisible DNA markers
–originally developed at Lawrence Livermore National Laboratory
–easily integrated into existing processes
–can be exempted from label declaration
–easily read in minutes with an off-the-shelf, handheld, inexpensive device
–protected by 4 issued patents, 4 patent applications, exclusive to SafeTraces for all fields of use
Two Large Markets: >$4 B
Source Verification: $2 B
Few mature technologies, many small vendors
Value Proposition: the only on-food source verification
Pilot Customers– Apples (Borton Fruit)
– Cantaloupes (Westside Produce)
– Organic Flour (Confidential)
– Ground Beef (Confidential)
– Palm Oil (Confidential)
Sanitation & Safety: >$2 B
Only competitors are live, non-pathogenic bacteria, rejected by the industry
Value Proposition: the only positive control food safety system
Pilot Customers– Leafy Greens – SmartWash,
SimplyClean
– Sanitation - Factor IV
Experienced and Brilliant Team
Anthony ZografosFounder and CEO
Ph.D Mechanical Engineering
20+ years in executive position
Four start-ups(two IPO’s, one
merger)
10 U.S. Patents
Elliott GrantBoard Member
Ph.D Engineering
Founder, HarvestMark
Founder and CEOShopwell
Mark CarterVP Technology
Ph.D Biochemistry and Molecular Bio.
Research Leader USDA
Extensive start-up experience
58 publications5 U.S. Patents
Ulrike HodgesVP Business Ops
Ph.D Political Science
20 years in Product Management and
Strategy
Extensive start-up experience
Laurie ClotildeDir. Prod. Dev.
Ph.D Molecular Biology
Start-up experience
FDA and USDA Fellowships
25+ publications
Planning for Growth
Raised $2 M to date
–$1.5M convertible note
–$500K grants
Next financing round $2.5 M to support first commercial implementations
We are looking for:
–Strategic Partnerships (Innovative Industry Leaders)
–Technology Partners (Equipment and S/W Solutions)
–Channel Partners (Post Harvest and Food Safety)