JJ Lassberg // Schipul – The Web Marketing [email protected] of Slides:
TENDENCI 101 & BEYONDGetting Started and Taking it to the Next Level
• Why Tendenci was developed the way it was
• What Tendenci is• How Tendenci can help
you manage your site and increase your sales
What We Will Talk About Today
Does Your Site Increase Your Sales?
The Goal of Business…
… is to make a profit.
Great Product
Outstanding Customer Relations
Amazing Company Story
Profit
Non-Profit
Profit
Change
Great Change
Outstanding Community Relations
Amazing World-Changing Story
Profit
BIGGER
Better
Faster
• Sales Eye for the Non-Profit Guy– Kelsey Ruger– 11-11:45 a.m.
• The Art of Creating Movements for your NPO– Joe Solomon– 1:15-2 p.m.
For More on Non-Profits
Getting the most
out of SchipulCon
Profit
Increase Your Sales
•What is Tendenci•Manage Your Site Users•Manage You Site Content•Manage Your Story•Manage Your Google Love
How Can Help
What is it?
Software that Powers Your Site
• Permission Based Content• Content Management• Newsletters• Story Module• Photos• RSS• SEO• And much, much more…
Tendenci Console
MANAGE YOUR SITE USERS - 101Permissions, Contributions, Memberships
Any person who connects with you through the web
site is a User.
1. User Module
Non-Interactive
Site User
Admins
• Site Users can add content and are the “owners” of those content records
• Eases the burden on the site admin to keep all data current
2. Ownership
Admin Approval
How do I differentiatemy Members?
Site Users with Member ID#
3. Memberships
Content
Pricing
Profiles
1. 3 Levels of User Permissions2. User Contributions and
Approvals3. Memberships
How Do I Take It to the Next Level?
Manage Your Site Users
101
Multiple Contributors & Curators with Security User Groups
• Organizing your People withTendenci: Let's talk Memberships!– Albert Hughes– (Day 1) 1:15-2 p.m.
For More on Memberships
Getting the most
out of SchipulCon
MANAGE YOUR CONTENT - 101Content Management System, Custom Forms, Newsletters
Update your site content at any time!
1. Content Management System
• Click the Pencil icon to get started
• Use the WYSIWYG interface to format
• Upload images
CMS
2. Create Forms on the Fly!
• Create Custom Fields• Make Donation Forms• Attach Files• Always Find Submissions
Get that Data
The best way to stay in front of your
members and clients!
3. Newsletters
• Dynamically pull the newest site content
• Email different groups of users
• Several different templates to chose from
Deliver Content
1. Content Management System and the WYSIWYG Editor
2. CMS Forms and Submission3. Newsletter with the Most Up-To-
Date Content
How Do I Take It to the Next Level?
Manage Your Site Content
101
When it comes to SEO…Content Is King!
• Keep your members in the Know with Newsletters– Jason McElweenie– Kim Hodgson– (Day 1) 11-11:45 a.m.
For More on Newsletters
Getting the most
out of SchipulCon
MANAGE YOUR STORY – 101Story Module, Photos, RSS
1. Your Story, Illustrated by… You.
Preserve Real Estate
Engage Your Audience
Control Your Own Destiny
The most popular content on the site
•Permission Based Views•Group Contributions•Powerful SEO Tool
2. Photos Module
SEO + Photos Album = Awesome!
Distribute the content of your site well beyond
just those visiting
3. Real Simple Syndication
• Don’t wait for them to come to you, push new content out
• Customize your feed• Use RSS in Emergencies• Pull in a feed from
another site
Take Your Story to Your Audience
1. Story Module with Graphics and Captions
2. Photos with Titles, Descriptions and Tags
3. RSS Feed to push content out.
How Do I Take It to the Next Level?
Manage Your Story
101
Pull your most recent photos to the home page
• Storytelling through Social Media– Ed Schipul– (Day 1) 2:15-3 p.m.
For More on Storytelling
Getting the most
out of SchipulCon
MANAGE YOUR GOOGLE LOVE - 101Built it SEO, Control Your SEO, SEM Control Panel
Top of The List
Unique, Editable & Automatic!
•Title•Keyword•Description
1. Default SEO
2. Control Your SEO
SEO Muscle
In addition…•H1, H2, H3•Embedded Links•Alt Tags•Tags & Categories
3. Your SEM Toolbox
• Find & Tweak the Primary and Secondary Keywords
• Add & Edit Google Analytics
• Free SEM Tools• Analytics Dashboard
SEM Panel
1. Adding Content and Using the Default SEO
2. Controlling Your Own SEO3. Search Engine Marketing Panel
How Do I Take It to the Next Level?
Manage Your Google Love
101
Track your success with Event Logs
• Understanding your Site Analytics: What do those numbers mean??– Jonti Bolles – John Michael Oswalt– (Day 2) 10-10:30 a.m.
For More on Analytics
Getting the most
out of SchipulCon
• Tendenci was built to help you increase your sales
• Tendenci is the software that powers your site• Tendenci helps you manage:• Your Site Users• Your Site Content• Your Story• Your Google Love
Let’s Review…
Any Questions?
That’s a Wrap!
Help Files• Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87• Creating a usergroup - http://www.tendenci.com/en/helpfiles/v/73 • Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346 • Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57 • Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160 • Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10• Newsletters - http://www.schipul.com/doityourself/email• Photos Module - http://tendenci.com/en/helpfiles/topics/v/1 • SEM Tools- http://tendenci.com/en/helpfiles/topics/v/1 • Membership Module - http://tendenci.com/en/helpfiles/topics/v/1 • Events Logs- http://tendenci.com/en/helpfiles/topics/v/67
JJ is a total geek, social media kool-aid drinker, marketer, artist, comfort food aficionado – Smitten with her Fab!Hubby and fantastically devoted to their kiddos, AK & The Z-ManPersonal Brand: schipul.com/jjlassbergBlog: www.jjlassberg.comTwitter: @jjlassbergFlickr: jjlassbergFind this presentation here: www.schipulcon.com/presentations
Thanx for the Pics!
1. http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/2. http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/3. http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/
All the photos used in this presentation are Creative Commons licensed and can be found here:
Recommended
