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Discover the new BRAVIA TVs for 2010 with innovative LCD and LED technology. Experience amazing
Full HD cinematic images in your living room, connect to the internet and a whole world of online
entertainment, or add a unique Monolithic Design statement to your home. The new range of BRAVIA
TVs has something for everyone.
A new world of online content & services
Choose a TV with BRAVIA Internet Video, like the new EX700, and you can open up a whole world of
entertainment experiences. With BRAVIA Internet Video and WiFi connectivity instantly stream a wide
variety of movies, TV episodes, videos and music from the internet, including YouTube, and much more.
The NX700 additionally features BRAVIA Internet Widgets; personalize your viewing experience by
adding information apps to your screen so you can instantly access the latest local news, weather,
sports headlines, Twitter and Facebook updates.
LED for enhanced pictures, slim designs & energy savings
Sony introduced the first LED backlit LCD TV in 2004, and pioneered Edge LED lighting in 2008 with the
ZX1 in 2010. Edge LED backlighting such as in the new EX600, EX700 and NX700 helps to create super-
slim TV designs to fit effortlessly into any living space and is more energy efficient than conventional TVs
– it’s yet another cutting-edge innovation included in the latest range of BRAVIA TVs.
Add style to any space with a unique Monolithic Design
New BRAVIA TVs such as the NX700 have a minimalist Monolithic Design to give your room a unique
style and sense of space. The design has an elegant, flush screen surface which enhances the viewing
experience and looks stunning even when the picture is off. And with the option to be tilted by 6°,
you’ll have perfect viewing even on very low furniture. The design also perfectly matches other new
home entertainment products from Sony, so you can have the same stunning look across your TV,
Blu-ray Disc Player and home cinema system.
BRAVIA 2010 – welcome to the future
Television
For further information visit sony.co.nz/bravia
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Impressive Full HD 3D images are achieved by combining Active Shutter glasses with high frame
rate technology on your TV. Together they display images with
different perspectives to each eye (100 frames/second
per eye). The Active Shutter glasses take you straight
into incredibly life-like, smooth 3D scenes that
literally jump out of the screen at you.
From producing equipment for filming blockbuster
movies and sporting events to creating movies
and games for you to enjoy at home, we are
leading 3D innovation from lens to living room.
We’ve developed BRAVIA TVs, Blu-ray Disc Players, Home
Cinema Systems and PlayStation®3 consoles ready for a whole new 3D viewing dimension.
See the future in Full HD 3D – COMING SOON TO SONY BRAVIA
Forget memories of blurry images and cardboard glasses: Full High Definition 3D
from Sony is an advanced technology which delivers incredible depth and detail.
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For further information visit sony.co.nz/bravia 17
BX300
Picture quality• BRAVIA Engine 3• Live Colour• Intelligent Picture with Signal Booster • MPEG Noise Reduction
Sound Quality• Simulated Surround Sound
Connectivity & Network Features• 2x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)
Other Features• FM Radio• Picture Frame Mode
ECO Features• ECO Settings• Power Saving Modes
There’s no need for an extra set-top box to see your favourite Freeview|HD programmes.
BRAVIA featuring the Freeview|HD built in logo have an integrated Hybrid Digital Tuner ready to receive the latest High Defi nition broadcasts from Freeview|HD*.
Simply plug in a UHF aerial and you’ll have access to the latest High Defi nition programs, new channels and even a 7-day program timetable.
For more information on Freeview|HD visit www.freeviewnz.tv
BRAVIA sets with Full HD 1080 reproduce the maximum HD1080 picture exactly as it was transmitted. This is instead of creating scaled images which have been digitally reduced to fi t lower-resolution TVs. An unprecedented degree of detail and clarity is brought to standard television broadcasts, with Full HD boosting the image resolution by up to four times.
With BRAVIA Internet Video and BRAVIA Internet Widgets you can open up a whole world of entertainment experiences. Connect to the Internet and stream full-screen videos from sites like YouTube, or add apps to your TV to keep up-to-date with your favourite websites, including Twitter, Facebook and more.
Motionfl ow 100Hz technology doubles the frame rate from the standard 50 frames per second to 100Hz to deliver a crisp, fl uid and realistic viewing experience during fast-action scenes. For more details see pg. 19
Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.
Typically used for small to mid-sized computer monitors. Sony has adapted this new type of backlighting for LCD TVs. The result is a more effi cient light transmission process and lower power consumption without any compromise to picture quality.
Freeview without cables More detail for a better picture
Discover a new world of online content
Smoother, sharper action movies and sports
A slimmer profi le
TV DimensionsKLV22BX300 22-inch: 575x 398 x 215 mm KLV26BX300 26-inch: 676 x 459 x 220 mm
High Defi nition anywhere you want it
Experience HD picture quality, incredible contrast and sharp, vibrant,
life-like pictures. This compact HDTV is perfect for the offi ce, kitchen
or second bedroom.
Original Frame A Frame Added by Original Frame B
Share your photos on the big screen, watch movies or listen to your favourite music with the USB Media Player*. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTVs USB input.
Conveniently operate and control other BRAVIA Sync compatible devices - including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.
For example, by connecting a compatible Blu-ray Disc player to a BRAVIA TV the viewer can watch a movie simply by pressing the PLAY button on the BRAVIA remote.
HDMI lets you connect any HD device to your BRAVIA with just one high-capacity cable. Every BRAVIA features at least 2, and up to 4 HDMI connections. Available in 1, 2, 3m lengths.
USB Media Player
Fuss free entertainment
BRAVIA Accessories
Blu-ray Disc Player
PS3 SlimAV Receiver
Handycam camcorder
BRAVIA Television
DAV system
Hard Disk Drive/DVD Recorder
*Format dependant
DLCHD10P DLCH20P DLCHD30P
Direct CCFL
Edge LED
* Freeview|HD not available in all areas. Refer to www.freeviewnz.tv to fi nd coverage areas.
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For further information visit sony.co.nz/bravia 19▲ Denotes ‘Step-Up’ or Key Feature
EX500
Picture quality• Full HD (1920 x 1080 resolution) ▲ Motionfl ow 100Hz• BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction
Sound Quality• Invisible Speaker Design with
Sound Elevation• S-Force Surround Sound
Connectivity & Network Features• 4x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)
Other Features• Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode• XMB (Xross Media Bar)
ECO Features• ECO Settings• Power Saving Modes
Discover a feature-packed performance
Keep pace with fast-action movies, sports and game play and see
everything in naturally superior detail with Full HD 1080p resolution,
Integrated Freeview|HD digital tuner and the combined picture
quality enhancement of BRAVIA Engine 3 and Motionfl ow 100Hz.
EX400
Picture quality▲ Full HD (1920 x 1080 resolution) • BRAVIA Engine 3• Live Colour▲ Ambient Sensor• Intelligent Picture • MPEG Noise Reduction
Sound Quality▲ Invisible Speaker Design with
Sound Elevation▲ S-Force Surround Sound
Connectivity & Network Features▲ 4x HDMI• BRAVIA Sync• USB Media Player (Photo/Music/Video)
Other Features▲ Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode▲ XMB (Xross Media Bar)
ECO Features• ECO Settings• Power Saving Modes
The great value Full HD experience
Experience Full HD 1080p resolution, an integrated Freeview|HD
Digital Tuner and stunning contrast without breaking the bank.
Plus, 4 HDMI inputs are provided to connect all of your HD
devices including PlayStation®3 and Blu-ray Disc players.
TV DimensionsKDL32EX400 32-inch: 800 x 532 x 220 mm KDL40EX400 40-inch: 992 x 635 x 250 mm
As the role of the TV in your living room changes to a true “entertainment hub” with the addition of features like BRAVIA Internet Video and DLNA, simplicity is key.
The award winning XMB, or Xross Media Bar was designed to simplify the interaction with the television’s functions, and make navigation a breeze.
The Motionfl ow 100Hz system can create and insert frames to double the frame rate for smooth, natural motion reproduction.
Unique to Sony Motionfl ow is complimentary image enhancement known as Image Blur (IB) Reduction. This is applied to original video frames prior to frame creation ensuring image blur is reduced and not accentuated in the fi nal, displayed sequence of frames.
XMB (Xross Media Bar)
Never miss a trick with Motionfl ow 100Hz
TV DimensionsKDL32EX500 32-inch: 800 x 534 x 250 mm KDL40EX500 40-inch: 992 x 636 x 260 mmKDL46EX500 46-inch: 1127 x 713 x 281 mmKDL55EX500 55-inch: 1324 x 832 x 350 mm
Blurred without IB Reduction Sharper with IB Reduction
Original Frame A Frame Added by Original Frame B
Get a natural looking picture whether you are watching movies late at night or playing video games during the day with Ambient Sensor.
Because we watch television under varying lighting conditions throughout the day, Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA surroundings and adjusts the image accordingly.
Perfect pictures under any lighting condition
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For further information visit sony.co.nz/bravia 21
EX600
Picture quality▲ Edge LED Backlight• Full HD (1920 x 1080 resolution) • BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction
Sound Quality• Invisible Speaker Design with
Sound Elevation• S-Force Surround Sound
Connectivity & Network Features• 4x HDMI▲ BRAVIA Internet Video▲ Wireless LAN Ready▲ DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)
Other Features• Integrated Freeview|HD Hybrid Digital Tuner • Picture Frame Mode• XMB (Xross Media Bar)
ECO Features• ECO Settings• Power Saving Modes
Fun for all the family with stylish design
Enjoy Full HD 1080p and incredible contrast with the slim Edge LED backlit
EX600 BRAVIA. Open the door to even more entertainment possibilities; with
BRAVIA Internet Video connect to the internet and instantly stream a wide
variety of movies, TV shows, videos and music from YouTube and more.
TV DimensionsKDL32EX600 32-inch: 764 x 507 x 250 mm KDL40EX600 40-inch: 952 x 613 x 250 mm
EX700
Picture quality• Edge LED Backlight• Full HD (1920 x 1080 resolution) ▲ Motionfl ow 100Hz• BRAVIA Engine 3• Live Colour• Ambient Sensor• Intelligent Picture • MPEG Noise Reduction
Sound Quality• Invisible Speaker Design with
Sound Elevation• S-Force Surround Sound
Connectivity & Network Features• 4x HDMI• BRAVIA Internet Video• Wireless LAN Ready• DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)Other Features• Integrated Freeview|HD Hybrid Digital Tuner ▲ PhotoMap • Picture Frame Mode • XMB (Xross Media Bar)
ECO Features▲ Presence Sensor▲ Energy Saving Switch • ECO Settings• Power Saving Modes
The superb HD home experience for everyone
Enjoy Full HD 1080p, incredible contrast and smooth motion
performance with the slim Edge LED backlit Sony EX700 BRAVIA.
Packed with top-of-the-line technologies, including BRAVIA Internet
Video, the additional ECO-aware features also help you to reduce
energy waste in your home.
TV DimensionsKDL32EX700 32-inch: 811 x 539 x 250 mm KDL40EX700 40-inch: 985 x 655 x 280 mmKDL46EX700 46-inch: 1118 x 730 x 280 mmKDL52EX700 52-inch: 1252 x 805 x 350 mm
The online connectivity of our new Home Entertainment range opens up endless entertainment possibilities.
Forget crowding around a PC, BRAVIA Internet Video lets you stream full-screen videos straight to your TV from popular sites such as YouTube®. What is more, new content and services will become available regularly.
With integrated Wi-Fi you can connect straight to the Internet via your home wireless network (NX700 Series). Or if your BRAVIA Theatre is Wi-Fi Ready, all you need to do is plug in the USB wireless “dongle” from Sony to go online (EX600, EX700).
Either way, you’ll experience a new way of enjoying life from your living room.
Explore a world of online entertainment No more tangled wires
Won’t perform to empty seats
A BRAVIA-unique Presence Sensor in the EX700 ‘knows’ when you come and go and adjusts the picture and sound settings accordingly – minimising power usage when you’re not around. This manual setting can be turned on or off as you please.
Pull the plug at the fl ick of a switch
Unlike conventional sets which still waste some power even when on ’stand by’, an Energy Saving Switch on BRAVIA EX700 and NX700 cuts power completely with the TV is off.
Cut energy costs, not picture quality
With easy plug and play confi guration DLNA takes the hassle out of creating a home network.
Many BRAVIA TVs are DLNA Certifi ed and when connected to your home network using the integrated Ethernet port or optional WiFi, they can ‘talk’ to other DLNA Certifi ed devices in your home.
This lets you access movies, music, photos and home videos* stored on your home PC to enjoy them on the big screen with the superior quality of BRAVIA HD – using just the TV remote. using just the TV remote.
** This Is It – available on Blu-ray and DVD from 3 March▲ Denotes ‘Step-Up’ or Key Feature
* Format dependant
**
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For further information visit sony.co.nz/bravia 23
NX700
The style icon that opens up a connected world
Enjoy Full HD 1080p picture quality and an innovative six-degree tilt for
improved viewing at a lower level with the sleek and slim Edge LED backlit
NX700 BRAVIA. Also features built-in Wi-Fi connectivity and BRAVIA Internet
Video for convenient access to your favourite entertainment apps and
widgets for onscreen access to the latest local news, sports and weather.
▲ Monolithic Design with 6" tilt
Picture quality• Edge LED Backlight• Full HD (1920 x 1080 resolution) • Motionfl ow 100Hz• Deep Black Panel• BRAVIA Engine 3• Live Colour• Ambient Sensor
Sound Quality• S-Force Surround Sound
Connectivity & Network Features• 4x HDMI• BRAVIA Internet Video▲ BRAVIA Internet Widgets▲ Wireless LAN Integrated• DLNA• BRAVIA Sync• USB Media Player (Photo/Music/Video)
Other Features• Integrated Freeview|HD Hybrid Digital Tuner • PhotoMap• Picture Frame Mode• XMB (Xross Media Bar)
ECO Features▲ Light sensor technology• Energy Saving Switch • ECO Settings• Power Saving Modes
TV DimensionsKDL40NX700 40-inch: 994 x 673 x 290 mmKDL46NX700 46-inch: 1127 x 748 x 320 mm
Stay in touch with the latest happenings from around the world without ever having to leave your couch! BRAVIA Internet Widgets are confi gurable and customisable add-ons that allow you to access the news, weather, and all sorts of information from the internet directly on your BRAVIA television.
Assign frequently used widgets to the Favourite list, or scroll through all available widgets with just the press of a button on your BRAVIA remote control.
Enhance the look of your BRAVIA NX700 BRAVIA HDTV by placing it on the optional television stand. This stunning metallic base features 6° tilt capability for an optimal viewing experience.
SU40NX1 Optional Design Stand SU46NX1 Optional Design Stand
A world of information at your fi ngertips BRAVIA Accessories
▲ Denotes ‘Step-Up’ or Key Feature
The new Monolithic Design concept by Sony will change the way you view home entertainment forever. Connect a BRAVIA TV with a Sony Home Cinema System or Blu-ray Disc Player and transform your living space.
BRAVIA TVs with Monolithic Design feature a contrast of high-quality materials, a beautiful fl ush surface, and a smooth border which allows the picture to vanish gracefully at the edges. The TV can even be reclined at a 6° angle for perfect viewing on contemporary, low furniture. You’ll be amazed at the difference it makes to your home.
The minimalist style extends across the Home Entertainment range. Slim Blu-ray Disc Players featuring perfectly fl at surfaces with precision designed controls and Home Cinema Systems, with ultra-slim speakers that have been designed to match for one beautiful, seamless look.
Turn the power on and nothing distracts from your environment. Switch it off and you have beautiful design objects to enhance your living space.
Give your living space a unique design presence
Optional 6° angle for perfect viewing on contemporary, low-furniture
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25For further information visit sony.co.nz/bravia24
BRAVIA Comparison Chart
BX300 EX400 EX500 EX600 EX700 NX700
ModelKLV22BX300KLV26BX300
KDL32EX400KDL40EX400
KDL32EX500 KDL40EX500KDL46EX500 KDL55EX500
KDL32EX600KDL40EX600
KDL32EX700 KDL40EX700KDL46EX700 KDL52EX700
KDL40NX700KDL46NX700
Available screen size 22, 26-inch 32, 40-inch 32, 40, 46, 55-inch 32, 40-inch 32, 40, 46, 52-inch 40, 46-inch
Resolution 1366 x 768
Backlight CCFL CCFL CCFL
BRAVIA Engine 3
Deep Black Panel
Live Colour
Freeview|HD
Motionfl ow Technology
BRAVIA Internet Video
BRAVIA Internet Widgets
DLNA(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)
WiFi
USB Media Player(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)
BRAVIA Sync
HDMI Input 2 4 4 4 4 4
Ambient Sensor
Presence Sensor
Energy Saving Switch