TECHNOLOGY ROLE IN THE RESSURGENCE OF TRAVEL LOYALTY PROGRAMS
• Inspire people to travel with a particular airline with whom they had already racked up many miles
• Not a whole lot of perks
• It could take months or years to accumulate enough miles to be able to go on a trip
• Many rules, regulations and stipulations: it was frustrating trying to redeem the airline miles
TRAVEL PROGRAMS IN THE PAST
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Technology evolved and so did the travel loyalty programs
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• With the ability to find cheap flights any time of the year, airlines had to step up their game to keep travel loyalty
• Power back to the customer through the use of online booking tools and travel agencies
TRAVEL LOYALTY PROGRAMS TODAY
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• Greater access and availability on what you can use your air miles on (besides traveling)
• More ways to accumulate miles
• Clever use of technology to get more out of miles: practice assisted by travel agents
TRAVEL LOYALTY PROGRAMS PERKS
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• Traditional ways like special acommodation i n t h e a i r p o r t , s p e c i a l t r e a t m e n t , complimentary checked bags, seat upgrade, free drinks, and so on
• Different categories of travelers depending on the amount of air miles
OLD PERKS STILL APPLY
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• No matter the size, all companies try to make the most of every dollar: they seek the greatest value for the money they are spending
• Understand which type of travel loyalty program size fits better the company’s needs (see example here)
CORPORATE TRAVEL LOYALTY PROGRAMS
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Why are travel loyalty programs growing?
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• Using new technology on behalf of clients: providing them with the greatest cost savings through the use of their loyalty programs
• Greater flexibility on how you can earn and spend your miles
• The previous points have contributed to the growing field of travel loyalty programs and are likely to do for years to come
TRAVEL AGENTS’ HARD WORK
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So what is the role of technology in all of this?
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• It’s the main reason why the travel loyalty programs reinvented themselves
• It provides information about clients’ behavior, preferences and habits
• Travel agents and airlines can now present more suitable service offers that will improve their loyalty programs and their clients’ travel experiences
TECHNOLOGY ROLE
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