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Venture for Fund RaisingTeaching the Joy of Giving
May 16, 2008
Mayan G. Quebral
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We are all about…
Teaching the joy of giving
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Venture for Fund Raising
VISIONA community that celebrates the joy of giving and ensures a bountiful and sustainable world
MISSION
To provide consulting, public
information, research, and training assistance to individuals and organizations so that they can raise and give resources to fulfill their missions
The only one of its kind in
Asia!
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Venture Partners
Consulting� ASEAN Foundation� Ayala Foundation� CBN Asia� Far East Broadcasting Corporation
� Haribon Foundation� Habitat for Humanity� International Institute of Rural Reconstruction
� Miriam College� Victory Leadership Institute� St. Paul University QC� The Asia Foundation
Training� Cordaid Partners � British Council� International Development Research Centre sponsored environmental research groups and developmental research organizations
� The Nature Conservancy� Partners of the Ford Foundation, Synergeia
� Pfizer & The Asia Foundation sponsored Patient Groups
� Philippine National Red Cross� Voluntary Service Overseas
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Research Publications
2001 & 2003
Survey on Giving
Investing in Ourselves: Giving & Fund Raising in Asia
The Fund Raiser’s Guideto Fund Raising
Fund Raising inthe Philippines
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Survey on Giving 2001
Is there really a giving public? Who are they? To whom do they give and how much?
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Survey on Giving 2003
How do you as a non-profit effectively get through to the Filipino giver?
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Why Do Filipinos Give?
Informs UseGenuine MotiveInforms Use5
Good ReputationHas ProgramGood Reputation4
Cause I LikeInforms UseCause I Like3
Genuine MotiveGood ReputationHas Program2
Has ProgramCause I LikeGenuine Motive1
GovernmentPrivateChurchRank
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with NFO Trends
In the Philippines...
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Who do they give to? (ever)
9%11%20%19%14%Government
42%34%56%52%45%Private
1%8%3%7%5%Not Give
96%90%89%80%89%Church
MatureYummies
YuppiesCollegeTotal
In the Philippines...
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with NFO Trends
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Are we starting to lose them?
5%Not Give
14%Gov’t
45%Private
89%Church
Total Ever
7%
6%
36%
86%
Total 12mos
In the Philippines...
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with NFO Trends
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Top Causes Supported
Youth91%
Health & Nutrition91%
Elderly & Disabled92%
Education92%
Children94%
TotalRanking
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with NFO Trends
In the Philippines...
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Survey on Giving 2003: A Closer Look at Giving in
Metro Manila
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Are Filipinos too poor to give?
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Ever Given
1%8%3%7%5%Not
Give
99%92%97%93%95%Give
MatureYumYupCollegeTotal
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Incidence of giving in the past 12 months
3%10%4%10%7%Not
Give
97%90%96%90%93%Give
MatureYumYupCollegeTotal
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People give! Well over 90% of them
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Who do they give to? (ever)
88%84%83%74%83%Church
9%10%15%18%13%Government
34%26%38%43%35%Non-profit
MatureYumYupCollegeTotal
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Who they gave to in the past 12 months?
86%81%82%70%80%Church
9%10%15%18%13%Government
33%26%37%40%34%Non-profit
MatureYumYupCollegeTotal
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How often do Filipinos give?
16%16%13%10%13%Quarterly
9%5%6%3%6%2x/year
22%16%28%29%24%Annually
22%21%31%29%26%Monthly
13%11%0%10%8%Weekly
MatureYumYupCollegeTotalNON-PROFIT
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How often do Filipinos give?
4%4%6%1%4%Quarterly
2%0%3%1%2%2x/year
10%8%4%3%7%Annually
30%31%23%30%29%Monthly
53%53%59%61%56%Weekly
MatureYumYupCollegeTotalCHURCH
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How often do Filipinos give?
29%0%0%0%8%Quarterly
0%0%33%0%6%2x/year
14%57%33%10%27%Annually
14%14%0%60%25%Monthly
14%0%0%30%13%Weekly
MatureYumYupCollegeTotalGOV’T
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People give to the church more often, weekly or monthly. They prefer giving monthly or annually to non-profits and
to the government.
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How much do they give?
P1,020.00Mature
P1,168.10Yummies
P664.70Yuppies
P384.20College
Peso ValueEach time
265
304
173
100
Index
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The married and mature tend to give more, more than double that
of the single people.
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How much do they give?
121
151
69
67
100
Index
P567.80
P707.20
P325.30
P316.00
P468.00
Peso Value
Non-profit
P246.30
P307.50
P192.00
P30.00
P188.50
Peso Value
Government
131
163
102
16
100
Index
146
108
104
27
100
Index
P205.90
P153.40
P147.40
P38.20
P141.30
Peso Value
Church
Mature
Yummies
Yuppies
College
Average
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with TNS Trends
2003 survey says…
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Non-profit sector receives the highest amounts, more than triple of the
church or more than double than that of the government.
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However, we must remember that giving to the church is more consistent and regular.
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For the non-profit organization a good target to ask for is P150 monthly or P1,200 annually.
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Top causes
Youth91%
Health & Nutrition91%
Elderly & Disabled92%
Education92%
Children 94%
TotalRanking
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Top Causes Supported
66%
77%
81%
82%
76%
87%
93%
96%
92%
92%
95%
Yummies
66%
68%
72%
75%
75%
84%
88%
89%
91%
91%
94%
College
Indigenous People
Rural Development
Poverty Housing
Employment/Livelihood/ Microfinance
Environment/Endangered Species
Women’s Welfare
Youth
Basic Education
Health & Nutrition
Elderly & Disabled
Child Welfare
Cause
72%
74%
79%
80%
74%
81%
89%
92%
89%
91%
92%
Yuppies
65%
75%
76%
86%
73%
91%
81%
90%
93%
95%
Mature
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How do they perceive me?
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Top 5 Attributes to Giving
1. Informs donors where funds are being used
2. Has a genuine motive to serve
3. Has interesting programs
4. Supports a religious cause; and
5. Has a good reputation and
Promotes a cause
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How Filipinos Perceive the…
5
4
3
2
1
GovernmentNon-profit ChurchRank
Informs Use
Genuine Motive
Informs Use Has Religious Cause
Has Program
Good Reputation Cause I Believe In
Informs Use Has Religious Cause
Genuine Motive
Good Reputation
Has Program Has Program
Help the Needy Help Themselves
Genuine Motive
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What have we learned?
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�People give! Well over 93% of them.
�There seems to be a downward trend to giving, I.e. giving in the past 12 months is lower than ‘having ever given’
�People give to the Church more often, weekly or monthly. While they prefer giving monthly or annually to private and government.
What Have We Learned?
2003 survey says…
Do Filipinos give? How often?
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�The married and mature tend to give more, almost double that of the single people.
�Private NGOs receives the highest amounts, more than double of the Church or Government.
�However, we must remember that giving to the Church is more consistent and regular.
�For private organizations a good target to ask for is P150 monthly or P1,200 annually.
Who gives to what? How much?
2003 survey says…
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How do the different types give?
�Of those who give without being asked, most of them give to the Church, most are carefree givers. If people give because they are asked, around half of them are cautious givers (even with the Church).
2003 survey says…
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Involved GiverInvolved GiverInvolved Giver
MOST
INVOLVED
MOSTMOST
INVOLVEDINVOLVEDLEAST
INVOLVED
LEASTLEAST
INVOLVEDINVOLVED
ProspectProspectProspect UncommittedUncommittedUncommitted WantingWantingWanting
Levels of Involvement
All aware of NGOs/private organizations (PO’s)
Almost all gave to POs in the past 12 months
Skewed to Connected & Cautious Givers
All preferers for POs
Skewed to Yuppies
ABC+
Affiliated with church, homeowners, alumni organizations
All aware of POs
1 in 3 gave to POs in the past 12 months
Skewed to Cautious Givers
3 in 4 prefer POs
Skewed to AB
Affiliated with church organizations
4 in 5 aware of POs
1 in 5 gave to POs in the past 12 months
Skewed to Casual & Carefree Givers
1 in 5 preferrers for POs
Skewed to College Students
Proportionate economic class
No dominant org affiliation
1 in 5 aware of POs
None gave to POs in the past 12 months
Not prefer POs
Skewed to Yummiesand Mature
More broad C
No affiliation with any organization
18% 20%29%33%
2003 survey says…
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What Works? Total MarketHouse-to-house
solicitation
Second collection
at the church
Coin cans/
collection boxes
Solicitation letterFund raising
events
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60 70 80 90 100
Donation through the
internet
Telephone/text pledges
Payroll deduction Solicitation by
relatives/
friends for an org
Solicitation in
public placesResponding to ads or
appeals thru media
Walk-in donationBuying products
for a cause
More frequently used & high success rateLess frequently used & high success rate
Less frequently used & low success rate More frequently used & low success rate
In the Philippines...
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21, 2003 in partnership with NFO Trends
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The First Nationwide Survey on Giving 2006!
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Possible Donors
�Bilateral Agencies
�Multilateral Agencies
�Foundations
�Corporations
�Individuals
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Individual Donors
Why They Give
�They SHARE your:
- Values
- Mission
- Goals
- Strategy
- Project
� They get a RETURN
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Who did we talk to? � Number: 1,200 respondents
� Geographically: NCR, Balance Luzon, Visayas, Mindanao
� Location: Urban, Rural
� Socio-economic Classes (SEC): ABC, D, E
� Gender: Male, Female
� Age & Work: College, Young Single, Young Married, Mature Adults
In the Philippines...
* Based on a 2006 survey commissioned by Venture for Fund Raising, in partnership with Social Weather Stations
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Where is the Giving Market for NGOs?*
� Geographically: National Capital Region
� Urban or Rural: Urban
� Among Socio-economic Classes (SEC): Class E
� Among the 2 Sexes: Female
� According to Age & Work: Mature Adults
In the Philippines...
* Based on a 2006 survey commissioned by Venture for Fund Raising, in partnership with Social Weather Stations
*Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
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Who Gives? (Geographical)
Government
Non-profit
Church
MindanaoVisayasB. LuzonNCR
In the Philippines...
* Based on survey commissioned by Venture for Fund Raising, 2006 in partnership with Social Weather Stations
1,370.52 67.26 109.94 186.20
874.08 530.28 86.44 122.21
60.05 131.09 34.09 111.76
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
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Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
Government
Non-profit
Church
EDABC
356.13 106.69 851.04
1,199.28 517.80 85.05
71.08 104.87 69.67
* Based on survey commissioned by Venture for Fund Raising, 2006 in partnership with Social Weather Stations
In the Philippines...
Who Gives? (SEC)
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Government
Non-profit
Church
Mature
Adults
Young Marrieds
MaleFemale
228.00 126.20 74.73 285.22
472.56 131.27 310.22 122.61
53.73 137.34 92.90 126.58
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion * Based on survey commissioned by Venture for Fund Raising, 2006 in partnership with Social Weather Stations
Who Gives? (By Sex & Age)
In the Philippines...
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Top Important Causes In the National Capital Region...
Based on a 2006 survey commissioned by Venture for Fund Raising in partnership with Social Weather Stations
DSWDYouth / Juvenile Delinquent
DENRCleaning the Environment
GABRIELA; DSWDNeeds of Abused Women
DSWD; Bantay Bata 163Orphans / Street Children
Public health center; TRUST Family Program
Reproductive Health
DSWDRehab of Drug Dependent Youth
Home for the Aged; DSWDCaring for Elderly / Disabled
DSWDEducation
DOH; Knights of ColumbusHealth and Nutrition
Couples for Christ; Gawad KalingaHousing for the Poor
Top of Mind:(NGO, Church, Gov)
Cause
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Successful Strategies*
Based on a 2006 survey commissioned by Venture for Fund Raising in partnership with Social Weather Stations
Coin Collection64%
Buying Products for a Cause64%
Solicitation in Public Places62%
House-to-House Solicitation63%
Fund Raising Events 65%
Solicitation Letter65%
Payroll Deduction 68%
Walk-in Donation 75%
Second Collection at Church78%
Solicit to a Friend/Relative81%
Fund Raising StrategiesPercentage
In the Philippines...
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Fund Raising Works!
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Fund Raising Vehicles�Special Events �Direct Mail�Face-to-Face Solicitation �Capital Campaign
�Planned Giving
�Other Effective Acquisition Strategies⌧Direct Response Marketing⌧Cause-Related Marketing⌧Employee giving⌧Email/Internet Fund Raising⌧Affinity Cards⌧Coin Collection
�Earned Income�Grants
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Key Principles
� Fund raising is friend raising.
� People don’t give money to causes, they give money to
people with causes.
� An appropriate mix of funding sources helps to achieve financial sustainability.
� There are no quick fixes in raising funds.
� Organizations need money to raise money.
� Corporations support NGOs that complement their
mission and target their market.
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Upcoming Trainings
�The Basic Course on Fund Raising #48� May 27-29, 2008
�The Art of Asking: Face-to-Face with Major Donors�May 30, 2008
�The Basic Course on Fund Raising #49�December 2-4, 2008
�The Earned Income Fund Raising Workshop�December 5, 2008
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The 3rd Fund Raising Congress 2008
Home of the Kyra Awards
It’s all about Fund Raising!
The Convention, The Exhibit and The Kyra Awards
JOIN US!
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Venture for Fund Raising
Teaching the joy of giving