Case Study
A full-service advertising agency partnered with Taptica to boost user acquisition and deposits for their new client's money transfer application.
The client's app allows users to easily transfer currency, reload prepaid mobile phones, check exchange rates, and pay utility bills worldwide. And, as an official PayPal service, users can rest assured that all of their transactions are simple and secure.
Looking to scale their client’s Hispanic and Latino user base, the agency partnered with Taptica to launch expertly targeted mobile campaigns for major Brazilian and Mexican communities within the US. They also implemented downstream event tracking for signups and deposits in order to optimize campaigns towards their highest quality users across this key target market.
OBJECTIVES
TAPTICA MOBILE CAMPAIGNS SPARK QUALITY
USER ACQUISITION for Money Transfer App
THE TAPTICA APPROACHTaptica launched national app install campaigns across a range of user-relevant mobile channels, focusing on both in-app and mobile web inventory.
For these campaigns, targeting with pinpoint accuracy was critical. In combining their powerful programmatic mobile ad tech with additional manual optimization strategies, Taptica was able to carry out meticulous campaign localization based on US cities with high percentages of Spanish and Portuguese speaking communities. This, along with their extensive A/B testing of manually-generated Spanish and Portuguese ad creative, ultimately proved essential in their ability to most effectively reach the developer’s ideal user base.
Additionally, the post-acquisition tracking of signups and deposits allowed Taptica to further optimize these carefully targeted campaigns based on the developer’s essential user quality parameters, giving them the flexibility to launch on a wide range of channels, and prudently narrow their targeting methods and ad types according to both immediate scale and downstream user behavior.
RESULTSTaptica’s mobile campaigns generated massive success for the developer within their key US market. Throughout their duration, campaigns generated millions of click-throughs and hundreds of thousands of conversions from exceptionally high quality users. In fact, within one month of careful campaign optimization, post-acquisition event completions quadrupled.
Over 220,000
unique installs
Signup and deposit completions increase
4.7X within one month of optimization
Campaign spend tripled within two months while
boosting user quality
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