swot .. () .. () .. 2531 7-Eleven 7-Eleven,Inc . 2532 2549
7-Eleven 3,784 4 1,960 ( 52) 1,824 ( 48) 2,119 ( 56 ) 1,449 ( 38 )
216 ( 6 ) 7-Eleven 4.0 2550 7-Eleven 400-450 .() 2549 3,279 ( 87 )
. 505 ( 13 ) 2537 ( CS ) 2539 .. ( CPRAM ) 2542 ( ) (RTL) 2544
(TSC) (Smart Purse) 25446 () (GOSOFT) (MAM) (DM) 2547 2548 Smart
Purse 2549
2541 7 Catalog Order Mail Order 2544 Book Smile ( 7 Today)
283 1 10500 0-2677-9000 0-238-1767 (Philosophy)
(Vision)
(Mission)1. 2. 3. 4. 5. 6.
2549 2549 5 2.3 Chain Store
.. () 1. 7-Eleven 2. 3. 7-Eleven
1. 7-Eleven
7-Eleven, Inc. 7 2531 17 7-Eleven, Inc. 7-Eleven, Inc. 7-Eleven,
Inc. 2.
7-Eleven 7-Eleven 2. 7-Eleven 3. 7-Eleven 4.
Shanghai Lotus Supermarket Chain Store Co.,Ltd. (SLS) (PRC) PRC
World Trade Organization (WTO) 11 2547 PRC 48 50
5.
7-Eleven 24 7-Eleven 2550-2551 400-450 7-Eleven 7-Eleven
7-Eleven 7-Cattalog . The 5 Force s Model 1. ( Existing &
Competitor) Jiffy Shop Big C, Tesco Lotus 1 1 2
2. ( New Entrants) 7-Eleven 108 shop , Jiffy Big C , Tesco Lotus
7Eleven 24 3. ( Supplier Power) Supplier 7Eleven 7-Eleven 3,700
Supplier Supplier 7Eleven 7Eleven Supplier 7-Eleven Supplier
Supplier 7Eleven 7-Eleven 4. (Buyer Power)
7Eleven 7-Eleven 7Eleven 7-Eleven 24 5. (Substitutes) Scenario
Analysis (Scenario Analysis)
1.
2.
3.
7-Eleven 1. - - - 2. - ()3. 4. - - 5. - - - 4.
.. (Certainty Trends)C1 C2 C3 C4 (Uncertainty Trends)U1 U2 U3 U4
U5 SWOT Analysis SWOT 7-Eleven 5Ms 1. Man () (Strengths)
7-Eleven 7-Eleven
(Weakness)
7-Eleven 7-Eleven (Opportunity)
Internet (Threat)
7-Eleven 2. Money () (Strengths)
. 31 2549 104,873 2548 6 64 30 6 65,055 14,975 29 7-eleven
(Weakness)
50 (Opportunity)
7-Eleven
(Threat)
3. Materials ( )
(Strengths)
(Weakness)
7-Eleven
(Opportunity)
(Threat)
4. Management () (Strengths) 7 Values 11 Leadership (Weakness)
13
(Opportunity)
(Threat) 5.Marketing () (Strengths) (Weakness)
(Opportunity)7-Eleven 7-Eleven
(Threat) 7-Eleven
1. 7-Eleven 7-Eleven 2. 7-Eleven 7-Eleven 3. 4. 24 . MBA . " "
:http://www.bloggang.com/mainblog.php?id=dnt&month=24-08-2008&group=40&gblog=38tag
: swot , swot ,swot, swot,swot,swot,swot,swot,swot,swot
