Flávio Carneiro MaedaEngenheiro Mecatrônico – POLI/USPSócio Diretor – KonitechCo-fundador - ProprietárioDireto
DIGITAL DISRUPTION IN THE PHYSICAL WORLD
INTERNET OF THINGS – INDUSTRIAL INTERNET
DESAFIOS e OPORTUNIDADES
DIGITAL DISRUPTION
A Internet impactou primeiramente negócios que podi am ser facilmente ou totalmente digitalizáveis
� Knowledge
� Communications
� Marketing & Advertisement
� Media (Photo, Music, Movies)
� Retail
Quem não se preparou e se não transformou, desapare ceu. Novos negócios surgiram:
Internet 3.0 , IoT, Physical Web
Na próxima fase, que já começou, a Internet irá imp actar outros negócios através de “Produtos Híbridos”
Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab
Internet 3.0 , IoT, Physical Web
Função Original + Dados e Serviços de TI
Se antes os serviços agregavam valor aos produtos, os produtos são agora meros intermediários para uma extensa gama de serviços
Source: Business Models and the Internet of Things - Bosch Internet of Things & Services Lab
Business Models and the Internet of Things
Business Models and the Internet of Things - Bosch C onnectedWorld Blog
https://www.youtube.com/watch?v=kYQ_PHOCjyg#t=260
Internet 3.0 , IoT, Physical Web
Consequências dos Produtos Híbridos (Enhanced Produ cts):
1. High Resolution and Real time Management
2. Continuous integration of products to users and customer s
I. After sales services
II. Run-time services
III. Customer relationship
3. Analytics (Big Data)
4. New Business Models
I. Freemium
II. Pay per use
III. Recurring Income revenues
5. Control circuit
6. Operational Efficiency
Internet 3.0 , IoT, Physical Web
Consequências dos Produtos Híbridos (Enhanced Produ cts):
Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies
Example Michelin
Source: Driving Unconventional Growth through the Industrial Internet of Things – Accenture Technologies
Every Business is a Digital Business
1.0, 2.0, 3.0
1.0 2.0
Data / Transactions / Digital Services
3.0
1.0, 2.0, 3.0
IslandMESH(64K)
6LoWPAN
Coordinator(Edge router)
Cloud
Cloud BackendSystems
OS: Android / IOS / Win+Sensors
TalkingMessagingPositioningChekin-inRecordingInteractions with Systems
3G, 4G, WiFi
Cloud
Cloud
BackendSystems
Aplications
Examples of Applications of Hybrid Products
SMART
ProductionInventoryLogistics
Operational Efficiency
SMART
Logistics & Distribution
Operational Efficiency
SMART
Digital Post Sales ServicesRemote Monitoring
Predictive MaintenainceData Collection
FreemiumPay per use
Unconventional GrowthNew Revenues
Recurring RevenuesIncrease customer loyalty
Exemplo - Refrigerador
“Thing”
Recommended
