Firehouse Subs knows success.

With more than 840 locations, growth and success have come easy

for Firehouse Subs®. And now with its early adoption of Apple PayTM

mobile wallet, Firehouse Subs is a leader in contactless payment

acceptance for the Quick Service Restaurant (QSR) industry.

As a long-time Worldpay customer, Firehouse Subs participated in

the Apple Pay beta test for contactless payments by successfully

processing payment transactions in 52 restaurants across four

cities. The brand has 110 restaurants that can accept contactless

payment and are rolling out to their remaining locations in the fi rst

quarter of 2015.

What is Apple Pay? Apple Pay is a mobile wallet that allows customers to pay with their smartphone instead of a credit card. Users set

up their card information in Apple’s Passbook application, which securely stores tokenized data, but no payment card information. When

a customer wants to pay for goods in the store, they wave their iPhone 6 and 6 Plus in front of the Near Field Communication (NFC)-

enabled POS terminal and touch the biometric butt on to confi rm their identify through biometric fi ngerprint recognition technology.

This initiates the payment transaction, and the rest of the process is business as usual.

Why did Firehouse Subs want to off er contactless payments? They actively seek ways to simplify operations and enhance the overall

guest experience. Using Apple Pay allows them to do so. Now, Firehouse Subs remains competitive in a highly-engaged and evolving

industry.

What changes were necessary for their integrated payment system? To enable contactless payments for mobile wallets,

Firehouse Subs had to make two changes: First, they installed new NFC-enabled customer-facing PINpads. Second, they made an

update to their POS application, adding a PINpad driver with a new entry mode for RFID payments.

The results of the contactless payment beta test are in – and they are good. The user experience is simple, easy and fast. Customers

know how to use Apple Pay. Cashiers love it. It is easy to use – no extra action is required.

“Firehouse Subs is excited to be an early adopter of contactless payment, and we look forward to enabling our entire restaurant chain in

early 2015”, said Jeremy Gibeault, Senior IT Manager for Firehouse Subs.

Continued on next page....

Craving New Ways to PayFirehouse Subs Success Story

Success Stories

Apple Pay is a registered trademarks of Apple Inc. Apple Inc., its subsidiaries and affi liated companies, do not endorse Worldpay’s products or services.

© Worldpay 2014. All rights reserved. Worldpay, the logo and any associated brand names are trademarks of the Worldpay group of companies.

All other trademarks are the property of their respective owners. Worldpay US, Inc. is a registered ISO/MSP of Citizens Bank, N.A.

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Success Stories

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About Firehouse SubsFounded by brothers and former fi refi ghters Chris Sorenson and Robin Sorensen, Firehouse

Subs is a fast casual restaurant chain. Currently in the U.S. and Puerto Rico, Firehouse Subs

consistently ranks number one among fast casual brands for food quality, friendly service

and taste. In 2014, the brand was ranked number one Fast Casual Food Chain Restaurant by

Restaurant Business Magazine and number one for friendly service by Technomic’s 2014 Chain

Restaurant Consumers’ Choice Awards.

About Jeremy Gibeault Headquartered in Jacksonville, Florida, Senior IT Manager Jeremy Gibeault joined Firehouse

Subs in 2009. He is responsible for the technology at the company’s headquarters as well as all

restaurant locations including POS and payment systems, email and PCI compliance.

“Apple Pay represents the tipping point for contactless NFC payments. With Apple’s marketing

infl uence, Apple Pay’s ease of use for consumers and a contactless payment tokenization

technology that makes contactless payments available to a broader audience, contactless

payment is here to stay,” said Jeremy Gibeault.

Craving New Ways to PayFirehouse Subs Success Story

© Worldpay 2014. All rights reserved. Worldpay, the logo and any associated brand names are trademarks of the Worldpay group of companies.

All other trademarks are the property of their respective owners. Worldpay US, Inc. is a registered ISO/MSP of Citizens Bank, N.A.