Download pdf - Studenten Congres KHL 2014

Jo Deferm – co-founder Content Crackers #khlcc

Wie droomt van een startup?

www.contentcrackers.be

The best way to

predict the future is to create it.

You don't get to decide which platform or device your

customers use to access your content: they do!


#fail

“I failed in some subjects in exam, but

my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates


Communicatie vanaf 2000

#khlcc

#QualityContent

#QualityContent

#khlcc

# Types of content

#QualityContent

1)  Tekst 2)  Video 3)  Graphics 4)  Audio

# Types of content

#QualityContent

# Types of content

#QualityContent

# Types of content

#QualityContent

usb-stick met 500 foto’s x 4 gasten x 25 foto’s

x 350 vrienden = 35.000 Facebook views

# Types of content

#QualityContent

usb-stick met 500 foto’s x 4 gasten x 25 foto’s

x 350 vrienden = 35.000 Facebook views

x 1.000 USB’s = 35.000.000 views!

#QualityContent

35 MILJOEN views

Cost: 0 euro

#QualityContent

You can’t fool Google.

#QualityContent

SEO

#QualityContent

Content can kill you!

#QualityContent

Heinz kondigt sluiting fabriek aan en lanceert zelfde dag Heinz Day campagne op Facebook…

# Content lives longer in the Social Media era

#QualityContent

#QualityContent

#QualityContent

#video

#khlcc

#Video

#Video

#Video

#BigData Know your customer!

#BigData

#khlcc

#BigData

#REALTIME

#BigData

# Big Data for more conversion

#BigData

# Landing page strategy using Big Data

#BigData

# Landing page strategy using Big Data

#BigData

#Mobile

#khlcc

“Reality is the second screen, mobile is the first screen.”

#Mobile

#Mobile

#Mobile

#Mobile

#Mobile

#e-commerce

#khlcc

#e-commerce

#e-commerce

#e-commerce

#GrowthHacking

“Advertising is a tax for having an unremarkable product.”

Growth hacking is a marketing technique developed by technology

startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.

#GrowthHacking

PS: I Love you. Get you free e-mail at Hotmail.

#GrowthHacking

#GrowthHacking

#GrowthHacking

#GrowthHacking

#EdgeRank 2.0

#khlcc

#GrowthHacking

#EdgeRank

De basis: EdgeRank 1.0

Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw

nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.

Gewicht ü de ‘waarde’ van de content. ü  foto’s, video’s en links hebben de meeste waarde Verval ü nieuwere postings maken meer kans om in het

nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!

#EdgeRank

#EdgeRank

#EdgeRank

#EdgeRank

‘Two Part Tariff’

#khlcc

Q&A

#khlcc