Strategic Visualization in a business world
How to cut through complexity without ever losing overview
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
2
Strategic Visualization
”Please keep in mind that these slides can only serve as a teaser for the rich tool that strategic visualiza9on
is”
”This presenta9on takes you through why
and how strategic visualiza9on works in a
business context”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
3
Let us start with the basics
”Here you see a fairly accurate image of
the brain. We have a right and a leA brain
hemisphere”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
4
Cross section of the brain
”Neuroscience has found out that the two hemispheres take care of different stuff. (We use both sides all the
9me).”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
5
Cross section of the brain
”What brain hemisphere do you seem to have a
preference for using when learning new things?”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
6
But what many brains really look like…
”Unfortunately this is what most brains
look like. S9nky right brain hemispheres and normal leAs”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
7
But what many brains really look like…
”WHY??!”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
8
Back in the day (when Greece ruled the world)
”Let us take a look at why the right brain hemisphere has
been neglected for so long.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
9
Pythagoras said:
”Pythagoras no9ced a devine order when he gazed at the stars.
They were completely predictable…”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
10
Pythagoras said:
”… not at all like the the irra9onal humans that perceived things differently. Sigh!”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
11
Evidence!
”All this talk about irra9onal humans versus ra9onal universal order founded the scien9fic
tradi9on that is s9ll King today.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
12
Objective, evidential reporting
”And all the way up to now we seem to prefer ”objec9ve” and evidence based meassures to
imagined inter-‐preta9ons.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
13
Left brain measurable stuff
”And the leA part of the brain likes measurable details and certainty.
Anything that is objec9ve and true”.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
14
Wicked problems: Financial crisis
”But today we are facing more and more complex problems that can not be
explained nor fixed…”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
15
Wicked problems: Financial crisis
”…using a ra9onal and logically 1+1 = 2 mind set. We simply need new tools.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
16
Complex or wicked problems
”The more complex the problems the more
trouble we have under-‐standing the true effects
– and solu9ons ”
Source: Andrea Saveri
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
17
Complex or wicked problems
”… We simply can not see the connec9ons and big picture from our detail oriented perspec9ve. ”
Source: Andrea Saveri
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
18
Problem solving today
”When we dive deep into difficult challenges we have a tendency to
narrow the perspec9ve in order to understand.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
19
Problem solving today
”Thus crea9ng silo thinking and solu9ons detached from the
complex context they are to be implemented in.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
20
Cross-disciplinary collaboration
”We need a cross-‐disciplinary and big picture thinking
approach to solving these challenges”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
21
What we need:
”We need a new, visual prac9se*”
*Which is not at all new but
that is a different story
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
22
”We are all visual thinkers. Some of you might say ”No, that is not true.” Let me prove you wrong!”
WE ARE ALL VISUAL!!
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
23
Close your eyes
”Close your eyes and imagine your bed-‐room. Where is your bed, your closet, your
clothes? ”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
24
Close your eyes
”Piece of cake, right?! We dream and remem-‐ber in images. Complex informa9on is and can be stored in images.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
25
Close your eyes
”Even when it comes to strategies, plans, programs, projects and other business
related things.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
26
Flowchart
”We already use visual aids in our
business world today to try to get a hold of
complexity.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
27
Column chart
”Charts, diagrams and other visual structures help us see informa9on
in rela9on to categories.”
Source: graphjam.com
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
28
Venn diagram
”But there is a thing that all these aids are
missing.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
29
Pie chart
”And that is the context in which these projects, programs and plans are
to be executed in”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
30
Tony Buzan: Mindmap
”Even the Mindmap which have a broader
perspec9ve lack the con-‐text. There is simply no narra9ve to s9ck to.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
31
Strategic Visualization
”And this is where strategic visualiza9on
comes in to the picture. So to speak.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
32
Strategic Visualization
”Strategic visualiza9on combines unique
visualiza9ons, big picture thinking, strong facili-‐ta9on and business understanding.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
33
Custom made strategic visualizations
of the clients’ needs, wishes, communica9on, challenges, stakeholder management, objec9ves
and goals. ”
”Here you see some examples strategic
visualiza9on. They are results of thorough inves9ga9ons..
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
34
Custom made strategic visualizations
But it has everything to do with mapping
complexity so that we can navigate in it.”
”As you clearly can see, strategic visualiza9on has nothing to do with making things simple...
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
35
With endless posibilities and purposes…
”The example you see here was used in the Na9onal Tax Tribunal as proceeding material..
The strategic visualiza9on helped the judges understand the technicali9es in the case that was otherwise too complex to grasp. ”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
36
But where do I start???
”Even though strategic visualiza9on is, well,
visual, the drawing part of the tool only plays a
very small role”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
37
But where do I start???
”Being able to truely engage people into
having honest dialogues about their strategic challenges is crucial.”
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
38
But where do I start???
”Besides that, strategic visualiza9on is about transforming abstract challenges to concrete ac9ons steps – using a
visual language.”
Contact
Stine Arensbach Head of Strategic Visualisation [email protected] www.kpmg.dk
”All these slides were made uniquely for this presenta9on. If you would like to use some of
the pictures please do not hesitate to contact me.”
This presentation gives only a general outline of a topic which may be the object of KPMG's advice. Although we have tried to avoid errors and omissions in the presentation, KPMG shall not assume any liability for any transactions not covered by our prior advice.
© 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
The KPMG name, logo and ‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.
This presentation gives only a general outline of a topic which may be the object of KPMG's advice. Although we have tried to avoid errors and omissions in the presentation, KPMG shall not assume any liability for any transactions not covered by our prior advice.
DENNE SLIDE MÅ IKKE SLETTES BEMÆRK Hvis præsentationen/rapporten indeholder individuel rådgivning slettes første afsnit med disclaimer (ansvarsfraskrivelse). For generelle præsentationer/ rapporter på engelsk udskiftes første afsnit med dansk disclaimer til engelsk disclaimer (nedenstående tekstboks) Afsnit 2 og 3 bevares uændt.