AUTOMOBILE segmentationAUTOMOBILE segmentation(FOUR-WHEELERS-with reference to (FOUR-WHEELERS-with reference to
Indian automobiles)Indian automobiles)
By Rajeshkumar Mishra
Roll No.: 36
MEANINGMEANING The word “AUTOMOBILE” is derived from
two different words. The word “AUTO” means a way of work
being done without any manual aid. The word “MOBILE” means an system which
moves around.
HISTORYHISTORY The earliest AUTOMOBILES were powered by steam
engines. Petrol and Diesel engines were started to be used in late
19th century. Some AUTOMOBILE companies are more than or close to
100 years (e.g.: Benz, Fiat, Renault, Chevrolet etc). A four wheeler is divided into Right Hand Drive (RHD) and
Left Hand Drive (LHD). In India AUTOMOBILES are driven in RHD variant. Modern vehicles are Technologically advanced, superior
and safe on roads.
SEGMENTSSEGMENTS(IN REFERENCE TO INDIA)(IN REFERENCE TO INDIA)
HATCH BACK SEDAN ESTATE WAGON CONVERTIBLES VAN MULTI UTILITY VEHICLE (MUV) SPORTS UTILITY VEHICLE (SUV) LIMOUSINE PICK UP SPORTS CAR
SEGMENT Hatchback: Two or four-door passenger
compartment with a door at the back.
HATCH BACK
ENTRY LEVEL (A SEGMENT)
B SEGMENT
ENTRY LEVEL(B SEGMENT) B+ B+ LUXURY
ENTRY LEVEL A-SEGMENTENTRY LEVEL A-SEGMENT TATA – nano
The a segment The a segment consists of vehicle consists of vehicle with the price with the price range of 1lac-range of 1lac-2.49lac 2.49lac Ex-showroom Ex-showroom price.price.
E.g.: Maruti 800, E.g.: Maruti 800, nanonano
Entry level B-segmentEntry level B-segment MARUTI ALTOMARUTI ALTO
The entry level B segment consists of vehicle with price range of 2.5 lac-2.5 lac-3.99lac 3.99lac Ex-showroom Ex-showroom priceprice..
B+ SEGMENT
MARUTI SWIFTMARUTI SWIFT
The B+ segment consists of vehicle with price range of 4lac-5.49lac 4lac-5.49lac
Ex-showroom Ex-showroom priceprice
B+ LUXURY
SKODA FABIASKODA FABIA
FIAT M500.FIAT M500. Its a 2 door hatch back.
The B+ LUXURY consists of vehicle with price range of 5.5lac+ Ex-5.5lac+ Ex-showroom priceshowroom price
SEGMENT Sedan: Passenger compartment with two/four doors
and two/four side windows.
C-SEGMENTSEDAN
ENTRY LEVEL C-SEGMENT C-LUXURY
Entry level C-segmentEntry level C-segment
TATA INDIGO CSTATA INDIGO CS
The ENTRY LEVEL C SEGMENT consists of vehicle with price range of 4lac-4.49lac Ex-Ex-showroom priceshowroom price
C SEGMENT
TATA INDIGOTATA INDIGO
The C SEGMENT consists of vehicle with price range of 4.5lac-5.99lac
Ex-showroom Ex-showroom priceprice
C LUXURY
HONDA CITYHONDA CITY
The C LUXURY consists of vehicle with price range of 6lac-10lac
Ex-showroom Ex-showroom priceprice
D SEGMENT TOYOTA CAMRYTOYOTA CAMRY
The D segment is the new segment which was previously called C+Premium luxury.
The D segment The D segment consists of vehicle consists of vehicle with price range of with price range of 10lac+ 10lac+
Ex-showroom priceEx-showroom price
LIMOUSINE
Vehicle with larger Vehicle with larger legroom.legroom.
These vehicles are mostly driver driven.
TATA INDIGO XLTATA INDIGO XL
INDIGO XL is the only limousine available in India.
ESTATE WAGON
TATA INDIGO TATA INDIGO MARINAMARINA
Vehicle with large Vehicle with large luggage carrying luggage carrying capacity.capacity.
CONVERTIBLE
Convertible: car with Convertible: car with a removable roof.a removable roof.
SAN STORMSAN STORM
This is the only convertible available in India. San Automotive San Automotive India Pvt Ltd, GOAIndia Pvt Ltd, GOA
VAN
Van: Small vehicle Van: Small vehicle used to carry used to carry baggage; a small baggage; a small van.van.
MARUTI OMNIMARUTI OMNI
This is also called This is also called poor man’s car.poor man’s car.
MUV(MULTI UTILITY VEHICLE) TATA SUMO TATA SUMO
GrandeGrande
This vehicle is This vehicle is used for both used for both passenger and passenger and luggage carrying.luggage carrying.
SUV(SPORTS UTILITY VEHICLE)
MAHINDRA MAHINDRA SCORPIOSCORPIO
2x4 wheel drive or 2x4 wheel drive or 4x4 wheel drive.4x4 wheel drive.
These vehicles are These vehicles are preferred by preferred by adventures adventures people.people.
PICK UP
Pick up: It’s a Pick up: It’s a small truck with a small truck with a passenger passenger carrying option.carrying option.
TATA MOBILETATA MOBILE
Mahindra Scorpio Mahindra Scorpio getaway.getaway.
SPORTS CAR
Sports car: small, Sports car: small, two or four seated two or four seated automobile.automobile.
MERCEDES BENZ-MERCEDES BENZ-SLR.SLR.
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