STEPPING UP

STORYTELLING DIRECT SALES WITH

BRAZIL IS IN THE TOP 5 OF THE WORLD FEDERATION OF DIRECT SELLING ASSOCIATIONS RANKING.

WE ARE TALKING ABOUT US$14,6 BI IN BUSINESS VALUE…

AND 8.000 DIRECT JOBS THAT WERE GENERATED IN 2013

…Which means there are 4.5 million people in this market, plus the customers.

IT'S A LOT OF PEOPLE.

…People who are connecting themselves and creating personal relationships all the time.

IT'S A NETWORK!

Some people say it’s the ORIGINAL SOCIAL NETWORK

TAKE THAT, ZUCKERBERG.

And what keeps a network alive are

THE CONNECTIONS.

And what keeps a network alive are

THE CONNECTIONS.

IN THIS CASE, THE RELATIONSHIPS

And what's better for deepening and improving relationships other than

STORIES?

A company often launches new products, lots of them, and need to communicate in a engaging way the features and the core

values of each one of them.

Without it, they all look pretty much the same.

What’s the best way to do it?

STORIES!

This is a regular perfume

It smells good… And that’s it.

VS

This is a regular perfume This is not!

It smells good… And that’s it. It smells good…

But there is a story behind.

VS

This is a regular perfume This is not!

It smells good… And that’s it. It smells good…

But there is a story behind.

VS WHICH ONE WOULD YOU PICK?

Learning #1

STORIES ADD SOUL!

When selling a product, companies quite often try to address it to some kind of stereotype the consumer might have.

“So you're a 50 year old woman? I've got

something dedicated to 50 year old women!”

THERE’S A BETTER WAY TO DO IT!

KNOW PEOPLE FURTHER THAN

THE STEREOTYPES

AND SINCE DIRECT SALES IS ABOUT RELATIONSHIPS, GETTING TO KNOW

PEOPLE BECOMES EASIER

THIS IS CRISTINE THIS IS FLAVIA

THEY’RE BOTH 35 YEARS OLD

THIS IS CRISTINE

“I’ve never been really worried about my skin and now I’m

starting to feel some age signs, so I need a product that will help

me with that.”

THIS IS FLAVIA

“I’m very strict with skincare. I look for a product that will help me maintain my daily effort to have a

smooth and healthy skin.”

People are not separated characteristics. THEY'RE PEOPLE

They have different BACK STORIES and different NEEDS!

Learning #2 STORIES ARE THE BEST WAY TO MULTIPLY EXPERIENCES

Companies need to talk to all stakeholders and make sure people

get and remember all the information. It's not that simple.

What’s the best way to do it?

Exactly,

STORIES!

“Information attached to a story have A 20X BIGGER CHANCE TO BE REMINDED. “

Jerome Bruner

When spreading your values and messages to your stakeholders you

can say:

“OUR RESELLERS NEED STAY ACTIVE, KEEP IN TOUCH AND ORDER EVERY CYCLE!”

OR YOU CAN PLAY A LITTLE COOLER…

“THIS IS CLÁUDIA…

“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS…

“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO, PART TIME RESELLLER, PART TIME PHARMACEUTICAL…

“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO, PART TIME RESELLLER, PART TIME PHARMACEUTICAL…

HER INCOME IS 40% ABOVE THE AVERAGE

WHEN COMPARED TO THE OTHER RESELLERS.”

$

“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO, PART TIME RESELLLER, PART TIME PHARMACEUTICAL…

HER INCOME IS 40% ABOVE THE AVERAGE

WHEN COMPARED TO THE OTHER RESELLERS.”

$ WHY?

“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO, PART TIME RESELLLER, PART TIME PHARMACEUTICAL…

HER INCOME IS 40% ABOVE THE AVERAGE

WHEN COMPARED TO THE OTHER RESELLERS.”

$ WHY? “I GO TO EVERY EVENT,

READ THE NEWSLETTERS AND ORDER EVERY SINGLE CYCLE!”

ENTERTAIN instead of being bossy!

Learning #3 STORIES WILL HELP CARRYING

YOUR MESSAGE IN A MUCH MORE ENGAGING WAY

With stories, connections can become more effective...

And your network will become tighter.

Which means people will get CLOSER. And your brand will achieve MORE TRUST.

THANKS! GOOD LUCK

WWW.LUKSO.COM.BR