STARBUCKS Presented By:
Ata Ul Hassnain (FA12-MBT-015)
4th Dec, 2012
Ata ul Hassnain
History
FOUNDED:1971 in Seattle’s Pike Place
Market. Original name of company was Starbucks
Coffee, Tea and Spices, later changed to Starbucks Coffee
Company.
STARBUCKS IS :
The largest coffeehouse company in the World
STARBUCKS IS:The world’s leading retailer, roaster and brand of specialty coffee with millions of customer visits per week at stores in North America, Europe, Middle East, Latin America and the Pacific Rim.
Ata ul Hassnain
Size & Location
20366 INTERNATIONAL STORES: 13,123 in U.S.A 1,299 in Canada 977 in Japan 293 in U.K 732 in China 473 in South Korea 363 in Mexico 282 in Taiwan 204 in Philippines 164 in Thailand
Ata ul Hassnain
Competitors
Dunkin Donuts McDonald’s Nestle
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Segmentation:
Starbucks embraces Diversity, not limiting themselves to one specific Demographic , Behavioral or Geographic Segment
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Strategies:
Customer requirements: Good quality Low cost Fast and easy ordering Relax environment Access from internet Loyalty Customer services
Ata ul Hassnain
Business sector
Services Products
Ata ul Hassnain
Starbucks Services:
Starbucks Online Stores / StarbuckStore .com/ Tea Coffee, Brewing Equipment
Starbucks Entertainment/ Book, Movie, Music
Starbucks Gift/ Gift Card, Gift Box, Gift Set
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Starbucks Products
Products:o Coffeeso Teao Juiceo Milkshakeso Ice creamso Ice drinkso Sandwicheso Pastries o Cackes o Drinks o Yoghurts
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Advertisement:
Build Brand Preference Maintain Customer Relationship Price Focused Build Company Image
Ata ul Hassnain
Starbucks
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