Download pdf - Stages of SEO Maturity That Will Fire Up Your Revenue Results

New To You: 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results

conductor.com/DMF2011

“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens

About Conductor

Over 100 leading brands rely on Conductor

75+ employees, with backgrounds from Google, Yahoo & MSN

Most widely used SEO platform

Optimizing several billions worth of SEO revenue


Tried SEO, Marginal Success The Rise of Paid

Search – companies focused hard here

Major Opportunity

PPC SEO

Recession – maxed out paid

SEO as the next major frontier

Market Evolution 2005 - Present


4.Scale

5.Compete

3.Measure

2.Invest

1.Try


Five Stage of SEO Maturity




92% of traffic comes from page 1 Striking Distance

Budget

Strategy

Metrics


Tracking Rank & Traffic Worksheet


STRIKING ZONE KEYWORDS




Expand Keyword Expansion

Budget

Strategy

Metrics


KEYWORD EXPANSION


OR

IMPORTANCE OF SEO TECHNOLOGY


SETTING SEO EXPECTATIONS




THE BOSS WANTS TO SEE ROI



Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment

Budget

Strategy

Metrics


SEO ROI worksheet




Organize and Prioritize Make all keywords winners

Budget

Strategy

Metrics


BUILD AN SEO TEAM

I’m the Link

Builder

I’m the Content Writer

I’m the Keyword Jockey

I’m the Strategist/

Analyst

I’m the Project

Manager




CRUSH THE COMPETITION SEO is a Zero Sum Game

Budget

Strategy

Metrics


Create Internal Competition


Quarterly SEO market share worksheet


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