SSL/TLS BUYER’S GUIDEEVERYTHING YOU NEED TO KNOW TO CHOOSE THE RIGHT CERTIFICATE FOR YOUR WEBSITE.
Almost every website involves some exchange of information—from login details for an online application to contact info on a landing page—and today’s savvy online consumers won’t stay on a website unless they feel confident that it’s secure.
Use this guide to help you select an SSL/TLS option for your business.
1. FIRST IMPRESSIONS ARE EVERYTHING.
The visual cues provided by SSL help your visitors feel confident they can trust your site. Choosing the right certificate is about both security and selecting the level of trust you need to gain from your customers.
2. YOUR SSL/TLS PROVIDER MATTERS.
The certificate authority that issues your SSL/ TLS certificate is just as important as the kind of certificate you choose. You want to be backed by a name that both you, and your visitors, know and trust.
3. COMPLIANCE MATTERS, TOO.
EV is recommended by PCI (Payment Card Industry) for websites that handle sensitive information, such as insurance records, credit card information or personally identifiable information (PII).
THREE THINGS TO CONSIDER BEFORE YOU BUY
Here are some key reasons why you need an SSL Certificate in the first place:
Meet new website requirements Avoid “Not Secure” browser warnings Protect my customers’ information Boost search rankings and traffic
Enable popular mobile features Improve website speed and security Increase trust, confidence and conversions Stand out vs. competition
Do I Need to? Solution Use Case
Secure one site?Single-DomainSecure 1 domain (both www and non-www)
Available in DV and EV
Secure site(s) with sub-domains?
WildcardSecure 1 domain and unlimited first-level sub-domains (www.domain.com, *.domain.com, login.domain.com)
Available in DV and OV
To choose the right certificate type and functionality, answer these questions:
Basic Enhanced Business
Validation Level
Domain Validation (DV)
Extended Validation (EV)
Validates Domain Ownership
Domain Ownership Legally Legitimate Company Operational Existence Physical Address Telephone Verification
Visual Trust Indicators
HTTPS + Padlock HTTPS + Padlock Green Address Bar
Site Seal Static Dynamic Clickable w/Verified Company Name & Location
Other Benefits
Builds Trust & Confidence Green Address Bar is Impossible to Fake Reduces Shopping Cart Abandonment Anti-phishing Proven to Increase Conversions
Needs Encryption Only No Forms, Logins or Other Info Sharing
Highest Validation Secure Credit Card & Sensitive Financial Data Maximize Conversions Build Trust Protect Brand Reputation
What level of identity/business validation do I need?Choose from two levels
Secure | https://www.domainname.com DNC Holding, Inc. [US] https://www.directnic.com
Just so you know all SSL Certificates:
Include industry standard 256-bit encryption (SHA-2) Ensure a secure encrypted connection between browser and server
Verify domain control Display HTTPS and a padlock next to web address in browser bar
What length of term do I need?Default is 1 year. Save time and money with the maximum of 2 years.
Other things to consider:According to PhishLabs, within a 30-day-window, 99.5% of HTTPS phishing sites had a Domain Validation (DV) SSL Certificate so it’s getting tougher to distinguish legit from non-legit DV sites
Bizrate reports 69% of online shoppers specifically look for websites that display trust symbols
In a Ted-ED Survey:
77% of online buyers are hesitant to shop on a website without EV SSL
100% noticed the green address bar
93% prefer to shop on sites with EV
97% are likely to share credit card info on sites with the green EV bar vs. only 63% on non-EV sites
EV is proven to reduce shopping cart abandonment and increase conversions:
Overstock.com—8.6% decrease in shopping cart abandonment
Canadadrug.com—33% more purchases were completed with 27% higher sales per transaction
CRS Hotels—30% more conversions for their central reservation service
Fitness Footwear—16.9% increase in conversions
iStyles—28% jump in conversions
We’re here to Help You!SSL is a dynamic, constantly evolving aspect of web security. But, not to worry. Look to us as your trusted advisor to make sure you have the right solutions to reach your goals.
Contact us today so we can make sure you’re using SSL to your best advantage.
Get Encrypted Today!
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