Proposal Outline
for
Exhibition Organizer
Program
Our Understanding
JF giving a powerful collaboration of Art and design. French's paintings are a
palette of cultural shifts/movements and awareness. The Synergy between
people and personalities, her portrait works the emphasis on strong thought
provoking images. Her art can sometimes be seen as 'limited edition' art range
on tees.
Nature, people say personality is created by God and art by man. JF can
capture the art of people personality and put it on as masterpiece.
Through exhibitions, the gallery seeks to present authentic materpiece of JF
artwork and artifacts that address her of people personalities consciousness and
cultural awareness.
Many programs are created to reflect public experience and expand the reach
of people personalities in many cultural. The exhibition is also as a variety
communication in any cultural groups.
Through my experience in event/exhibition orginaizer, sense of art also with
understanding of Bali culture, I am sure I can contribute my best for orginaize
JF gallery exhibition.
Integrated Exhibition
Integrated exhibition is new concept exhibition strategy that can
enhance exhibit of value and communication startegy. It is
consisted such as, purpose, characteristics, system, sponsored,
analysis, potential benefit, strategic points and core key words.
“DIFFERENT THINGS TO DIFFERENT PEOPLE”
“ PARTICIPATE + COLABORATE = EMOTIONAL EXEPERIENCE BONDING “
Frame of thinking Participatory art project
In participatory art projects artists use participation as a component of art
making.
In participative art projects however, participation is the project and the artist
creates the framework allowing for participation with no pre-conceived ideas of
the outcome. Publics as a subject and object of masterpiece
Public
s
Art Artist
“ INTEGRATED
EXHIBITION STRATEGY ”
EXHIBITION
Showing & display of works & art
Positioning of the artist
Exposure of real objects
Emotional attachment with audience
Visual presentation of ideas
Conference
Promotion of a new design
Image building
Selling a product Public show
Fundamental Principle
Exhibition Communication Structure / Exhibition Interactive Process
Classification by Exhibition Place, Term, Contents and Participation
Exhibition Frame Work : Exhibition Planning Process
Exhibition Design Process Structure
Exhibition Communication Structure
Concept
Planning Feedback
Business
Planning Development Exhibit Management
Take
Away
Valuation
Adjustment / Consultation
SPACE
AUDIENCE WORKS
COMMUNITY
PR
EXPLAIN
VISIT
RESEARCH
ANALYSIS
EXHIBITION
MANAGEMENT
DIRECTION
WATCHING + PARTICIPATING
Exhibition involves a
multi-way
communication
process.
Audience can visit
and watching
participating in a
works / space. It can
give and seek
information. Most
importantly is
conducted face to
face interaction as
the most effective
way to build and
sustain customer
relations.
Delightfully
Smart Art
Innovation
Life’s Good
With JF
(emotional impact)
JF Publics Exhibition
Communication Channel Between Artist And Public
Give the Experience To feel Special Something
Experience Creating new cultural
Premium market strategy
Premium blend of art and design “ INTEGRATED
EXHIBITION
STRATEGY ”
Exhibition Communication Plan
Classification Exhibition
PLACE Indoor, outdoor, Stopped, mobile, traveling, simulated
TIME Permanent, Standing, Short-term, Diachronic, Synchronic
CONTENTS
Image, Experimental, Power Equipment,
Breeding, Education, Science
PARTICIPATION Experience, Individual, Grouping
Classification
Exhibit Style
COMMERCIAL
Trade Show, Public Show, Consumer Show, Fair, etc
NON-
COMMERCIAL
Non-commercial gallery, Museum, Expo, Biennale,
Art-zone/street, Festival, etc
Exhibition Classification
ALL-ROUND
PLANNING
MADE IN ___
WORLD
ECONOMIC
SYSTEM
GLOBAL
PLAN
OFF
THE
WALL
NEW
CONTENTS
CREATIVE
INNER
SYSTEM
REBULDING
STRATEGY
HISTORY
NOSTALGIA
HISTORICAL
PLACE
ATTRACT
FOREIGN
CAPITAL
CONSUMER
CENTERED
STRONG
PROPRIETARY
COMPANY
COEXIST COMMEN-
SALISM
IN HISTORY JOIN IN AND
PARTICIPATION
GLOBAL PLAN THINK NEW
PLACE TIME CONT-
ENTS
PARTIC-
IPATION
Indoor, outdoor, Stopped, mobile, traveling, simulated, Permanent, Standing, Short-term,
Diachronic, Synchronic, Image, Experimental, Power Equipment, Breeding, Education, Science,
Experience, Individual, Grouping Exhibition
MIXED
TREND
VALUE
MIXED
TREND
VALUE
CREATIVE CREATIVE
Frame for Plan / Basic Plan / Operation Plan / Valuation DESIGN ING PERSPECTIVE
CURRENT
TREND
KEY WORDS
“NOW” EXHIBITION VALUE
MIXED
NEW TREND
“FUTURE” EXHIBITION VALUE
FUNDAMENTAL
PRINCIPLES
“PAST” EXHIBITION VALUE
INTEGRATED
EXHIBITION
Exhebition Plan & Management
Time Place Sponsored By Purpose System
1.Season / Week / Period
2.Reference Consideration
3.Target Audience
4.Avoid overlapping with
other event
5.Enough time to prepare
1.In / Out
2.Region
3.Weather
4.Number of
persons / Area
5.Context / Facility
1.Host organization 1.Purpose
2.Contents
3.Interest
Yes or No
4.Stability
5.Effect
6.Failure Forecast
7.Budget
1.Operation
Process
2.Planning
3.Schedule
4.Conte
5.Checklist
6.PR
7.Display
8.Equpiment
9.Transportation
10. Food
Step 1 Step 2 Step 3 Step 4 Step 5
Frame for Plan
1.Purpose
2.Theme / Concept
3.Goal
Basic Plan
1.When
2.where
3.what
4.How
5.Whom
6.How
7.Who
Operation Plan
1.Operation Outline
2.Place
3.Planning
4.Event Planning
5.PR Plan
6.Budget Plan
7.Management Plan
Operation Plan
1.Menual
2. Schedule
3.Setting /
Installation
4. PR
5.Invitation
6.PD Meeting
7.Take away
Valuation
1.Data Planning
2.Report
3.Valuation
Exhebition Plan & Management
Exhebition Verification Tool
TREND KEY WORDS
BUSINESS VALUATION
MAIN DESIGN CONCEPT : __________________________________________
MAIN THEME : __________________________________________
SUB THEME : ______________________________________________
SYSTEM : ______________________________________________
TIME PARTIC-
IPATION PLACE
CON-
TENTS
PLACE INDOOR EXHIBITION
TIME SHORT-TIME / STANDING EXHIBITION
CONTENTS IMAGE / EXPERIMENT EXHIBITION
PARTICIPATION EXPERIENCE EXHIBITION
1.Season / Week / Period
2.Reference Consideration
3.Target Audience
4.Avoid overlapping with other
event
5.Enough time to prepare
: SUMMER SEASON 1 WEEK EXHIBITION
: NONE
: ARTIST, JOURNALIST & EXECUTIVES
: NONE
: PREPARATORY PERIOD ABOUT 3 MONTHS
1.In / Out
2.Region
3.Weather
4.Number of
persons / Area
5.Context / Facility
Place
: INDOOR/OUTDOR EXHIBITION
: UBUD
: SUMMER SEASON
: NUMBER OF PERSONS/ AREA : CONSIDERATION (approximately 300 )
: LOUNGE DISPLAY AND OPTIONAL EXTRA SPACE
Time
FRAME WORK (PARTICULAR ANALYSIS)
Exhebition Management
SYSTEM
1.Operation Process
2.Planning
3.Schedule
4.Content
5.Checklist
6.PR
7.Display
8.Equpiment
9.Transportation
10. Food
Purpose
1.Purpose
2.Contents
3.Interest
Yes or No
4.Stability
5.Effect
6.Failure Forecast
7.Budget
PR (PUBLIC RELATIONS): PUBLICITY ACTIVITES
Introduced Smart art and JF
TOPICS
IN JF GALLERY
EXHIBITION THEME :
EXHIBITION DESIGNED BY :
STABILITY : CONSIDERATION
IMAGE BUILDING
ARTIST POSITIONING
FAILURE FORECAST : CONSIDERATION
BUDGET : MEASUREMENT / WILL BE ANNOUNCE
10 July 2008 Information for exhibition catalogue entry ( print and virtual form)
10 July 2008 Stand projects for approval
14 July 2008 Stand equipment and technical service
14 July 2008 W Seoul-Walkerhill Lounge Hall rental
14 July 2008 Order of exhibitor passes, tickets to the exhibition and to Welcome party
14 July 2008 100% payment for exhibition space rental
24 - 27 July 2008 Build-up of the exhibition
28 July 2008 Delivery of exhibits to stands
01 Aug 2008 Exhibition days: 1 – 3 August : 10.00am-5.00pm
01 Aug 2008 Official exhibition opening ceremony, party
03 Aug 2008 Exhibits removal
03 Aug 2008 Exhibition dismantling
PR: Advertising on exhibition stands , Novelties information,Official show Catalogue, Press conferences,
seminars, presentations, Press Contact List, Advertising outside exhibition stands (advertising billboards)
Display: dates, Build-up of the exhibition
Equipment / Transportation / Food
Operation Process / Planning / Schedule / Content / Checklist
Exhebition Management
Exhibition Budgeting
THANK YOU