Meltwater Pulse Spotify Q3 2014
Table of Contents
1 Executive Summary
2 Communications Performance
PR ROI
Media exposure
Reach
Geographical spread
Top Publications
Ad Value Sentiment/Net Tonality
3 Competitor Analysis
Benchmark Summary
Rankings
Share of Voice by Reach
Share of Voice by Volume
4 Appendix
KPI Definitions
Sentiment/Net Tonality
Executive Summary
Executive Summary
Overall media coverage and reach was down for Spotify in Q3, but this is to be expected after Q2 was filled with international launches and product upgrades. Pandora continues to garner the most media attention in the space, and after a spike in early 2014 for Beats Music, largely due to the acquisition of Beats by Apple, Spotify regained the number two position in the space. The sentiment toward Spotify remains positive, although slightly down, and the most far reaching news stories were down to reports of a failed acquisition offer from Google, and the ‘Summer Top Ten’ list, that was a hugely popular release in late August.
Communications Performance
Net Tonality Score - Calculated by subtracting the percentage of negative articles from the percentage of positive articles (based on reach).
Reach Circulation/Impression numbers based on data from ComScore. Measure of potential audience.
Ad Value An estimation of publicity value calculated by multiplying reach by an industry standard formula.
Communications Performance Summary
NTS
Mentions Number of articles for the date range
Company Date Range Mentions Reach Score Ad Value
Spotify 1 July - 30 September 7,419 187B 16.0 $1,729,359,987
Public Relations ROI – Quarterly Comparison
Net Tonality Score Q3
16.0 Compared to Q2
-6.9
Number of Outlets Q3
3,016 Compared to Q2
- 17.86%
10K 7.5K
5K
2.5K
0K Q2 Q3
Number of Articles
# Articles Q3
7,419
Compared to Q2
- 29.91%
Potential Audience Q3
186M
Compared to Q2
- 30.84%
Ad Value Q3
$1,729,359,987 Compared to Q2
-$771,257,618
Jul 3 Jul 10 Jul 17 Jul 24 Jul 31 Aug 7 Aug 14 Aug 21 Aug 28 Sep 4 Sep 11 Sep 18 Sep 25 Oct 2
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Media Exposure Explanation
This chart shows the number of hits per day for Q3 for Spotify. The y-axis is number of hits and the x-axis is date.
1
1 This spike in coverage around 23 September was down to a positive news story regarding the uptake of Spotify in Latin America, and the launch of a Spotify office in Buenos Aires. Many of these articles were Spanish language articles which had a huge impact on the brand in South America.
2
2 The second most published story was on a report of a failed acquisition of Spotify by Google. Although this didn’t reach as many outlets as the above, it had the most reach of any story in Q3.
Media Exposure Explanation
This chart shows the media exposure from Q2 to Q3 by month. The y-axis is number of hits and the x-axis is date.
April May June July August September 0
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Previous Quarter Current Quarter
Explanation
This chart shows the daily cumulative reach of articles for Q3 for Spotify. The y-axis is reach and the x-axis is date.
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25B
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0B
Potential Reach
Jul 4 Jul 12 Jul 20 Jul 28 Aug 5 Aug 13 Aug 21 Aug 29 Sep 6 Sep 14 Sep 22 Sep 30
35B
40B
45B 1
2 1 The spike in Potential Reach on
24 July was down to a report that Google had failed in a bid to purchase Spotify, reported in many high-powered publications.
2 The spike in Potential Reach in early September was largely caused to a release that documented the ‘Top 10 streamed tracks of the Summer’ on Spotify, featuring songs by Calvin Harris and Ed Sheeran.
Potential Reach Explanation
This chart shows the monthly cumulative reach of articles for Q2 and Q3 for Spotify. The y-axis is reach and the x-axis is date.
April May June July August September 0M
500M
1000M
1500M
2000M
2500M
3000M
3500M
4000M
Previous Quarter Current Quarter
Geographical Spread - Spotify
Explanation The maps shows the countries in which content was picked up in Q3. The darker colors signal more coverage and the lighter colors less. The bar chart shows the top 10 countries for Q3 compared with Q2.
0K 1K 2K 3K 4K
United States
Spain
Germany
United
Kingdom
Sweden
France
Mexico
Italy
Brazil
Canada
Previous Quarter Current Quarter
Top Publications by Mentions
Explanation
This table shows the top 10 publications by article volume for Q3.
Outlet/Publication Mentions Circulation: Potential Viewership
Ad Value
Tech Investor News 143 1,199,147,760 $11,092,117
エキサイト 27 10,872,299,680 $100,568,772
ニコニコニュース 24 8,765,827,511 $81,083,904
Yahoo! Finance 16 19,983,758,037 $184,849,762
Yahoo! News 11 10,575,907,632 $97,827,146
Yahoo News (FR) 10 1,277,898,930 $11,820,565
CHIP 7 1,908,409,077 $17,652,784
Investing & Stock Research - Businessweek 5 825,704,712 $7,637,769
ABCNews.com 6 1,976,689,560 $18,284,378
MSN Latinoamérica 1 1,274,215,400 $11,786,492
Top Publications by Ad Value
Explanation
This table shows the top 10 publications by Ad Value for Q3.
Outlet/Publication Mentions Circulation: Potential Viewership Ad Value
Yahoo! Finance 16 19,983,758,037 $184,849,762
エキサイト 27 10,872,299,680 $100,568,772
Yahoo! News 11 10,575,907,632 $97,827,146
ニコニコニュース 24 8,765,827,511 $81,083,904
ABCNews.com 6 1,976,689,560 $18,284,378
CHIP 7 1,908,409,077 $17,652,784
Yahoo News (FR) 10 1,277,898,930 $11,820,565
MSN Latinoamérica 1 1,274,215,400 $11,786,492
Tech Investor News 143 1,199,147,760 $11,092,117
Investing & Stock Research - Businessweek 5 825,704,712 $7,637,769
Sentiment Analysis
Explanation 800 . 600
The donut chart shows Q3 coverage broken down by sentiment. The number in the middle of the donut shows the net tonality score which is the % of positive articles minus the % of negative articles. The bar chart on shows the positive and negative articles per month. The y-axis is hits and the x-axis is date
Net Tonality Score
11.4
July August September
-400
-200
0
200
400
Negative Neutral Positive
Competitor Analysis
Competitive Benchmark Summary
Company Mentions Reach Net Tonality Ad Value SOV
Beats Music 1,660 26.7B 12.1 $247,369,651 4.97%
Pandora 6,177 324.1B 5.8 $2,997,838,234 60.26%
Spotify 7,419 187.0B 16.0 $1,729,359,987 34.76%
Industry Avg. 5,085 179.3B 11.3 $1,658,189,291 100.00%
Rankings Reach
Audience reached by rank order.
Net Tonality
Positive/Negative tonality of audience by rank order.
Share of Voice
Share of Audience reached by rank order.
Rank Company Reach
1 Pandora 324.1B
2 Spotify 187.0B
3 Beats Music 26.7B
Rank Company Score
1 Spotify 16.0
2 Beats Music 12.1
3 Pandora 5.8
Rank Company SOV
1 Pandora 60.26%
2 Spotify 34.76%
3 Beats Music 4.97%
Media Exposure
0K
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3K
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5K
6K
7K
Spotify Beats Music Pandora
Explanation
This chart shows the total number of articles for Q3 for Spotify, Beats Music and Pandora. The y-axis is hits and the x-axis is company
Media Exposure
Explanation
This chart shows the total number of articles per month for Spotify, Beats Music and Pandora. The y-axis is hits and the x-axis is month split by company.
July August September
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Spotify Beats Music Pandora
Reach
Explanation
This chart shows the total reach of articles for Q3 for Spotify, Beats Music and Pandora. The y-axis is reach and the x-axis is company .
0B
50B
100B
150B
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300B
Spotify Beats Music Pandora
Reach
Explanation This chart shows the total reach of articles per month for Q3 for Spotify, Beats Music and Pandora. The y-axis is reach and the x-axis is month split by company.
July August September
0B
20B
40B
60B
80B
100B
120B
140B
Spotify Beats Music Pandora
Share of Voice by Volume
Explanation
This donut shows the share of voice for Q3 based on article volume.
Spotify 48.6%
Beats Music 10.9%
Pandora 40.5%
Share of Voice by Reach
Explanation
This donut shows the share of voice for Q3 based on total reach.
Beats Music 5.0%
Pandora 60.3%
Spotify 34.8%
Sentiment Analysis by Volume
Explanation
This chart shows the number of positive, neutral and negative articles for Spotify, Beats Music and Pandora for Q3. The y-axis is hits and the x-axis is company.
Q3
Beats Music Pandora Spotify 0K
1K
2K
3K
4K
5K
6K
7K
Negative Mentions Neutral Mentions Positive Mentions
Sentiment Analysis by Reach
Explanation
This chart shows the reach of the positive, neutral and negative articles for Spotify, Beats Music and Pandora for Q3. The y-axis is reach and the x-axis is company.
Negative Reach Neutral Reach Positive Reach
Beats Music Pandora Spotify 0B
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100B
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300B
Appendix