Reputation Management in six (sort of) easy steps.
Presented by Mickey Lonchar
Quisenberry Marketing & Design
“Your Permanent Record,” circa 2012:
The “picture” people get about you is defined by how you show up in search results.
Goals of Reputation Management?
• Improve “sentiment” of comments.• Have the most-positive mentions rank higher.
Goals of Reputation Management?
• Improve “sentiment” of comments.• Have the most-positive mentions rank higher. • Have more people spread your “positive” content.
1. Accept that knowledge is power.
• “If I ignore it, maybe everyone else will too.” Not.• Know what’s being said so you can address it.
2. Take steps to “organize the speech.”
• Add fresh, interesting content on a regular basis.
•Use tags and meta data.
2. Take steps to “organize the speech.”
• Add fresh, interesting content on a regular basis.
• Use tags and meta data.
• Correctly “claim” the listings you’re entitled to.
3. Give visitors a place to talk about you.
• Social Media (Facebook, Twitter, etc.)
• Blogs
• Social Media buttons/ badges
4. Rationally respond to the not-so-good stuff.
• Do it with an attitude of “helping.”
• Be transparent & sincere.
4. Rationally respond to the not-so-good stuff.
• Do it with an attitude of “helping.”
• Be transparent & sincere.
• Migrate complaints off-line.
4. Rationally respond to the not-so-good stuff.
• “One-on-one conversation in front of hundreds of people.”
5. Reach out to people & groups who love your brand.
• Invite them to comment and share.
• Drive engagement with social apps.
5. Reach out to people & groups who love your brand.
• Invite them to comment and share.
• Drive engagement with social apps.
• “Crowdsource” & co-create.
6. Check Google results regular & routinely publish new content.
• Google indexes “pages” not web sites.
• Google indexes “pages” not web sites.
• Use blogs to indirectly answer negative posts.
6. Check Google results regular & routinely publish new content.
• Learn more about your customers’ preferences.
• Real-time feedback.
Reputation Management Bonuses:
• Learn more about your customers’ preferences.
• Real-time feedback.
Reputation Management Bonuses:
• Nurture customer loyalty.
Contact info:
Blog: quisenblog.com
Twitter: @mickeylonchar
Request a pdf of this presentation at [email protected]