Journalism in the digital age
@HollyEdgellSt. Louis Society of Professional JournalistsCollege Journalism Boot CampSIUEFebruary 2016
“We are in something of a golden age of journalism for news consumers.
There’s no shortage of great journalism being done, and there’s no shortage of people hungering for it.
-Arianna Huffington
FIRST My motto > “Journalism is about people” My other motto > “Have a multimedia state of
mind” So, what’s the story?
Purpose or missionIs there a news hook?
Cultivate curiosity Storytelling vs. reporting
PEOPLE
So What’s the Story? What are you trying to convey?
Information, humor, emotional impact 5 categories to consider
People Process Place Event Trends & Data
JUST START
PS: It’s always about PEOPLE Who is affected, has been affected or
will be affected? Know your audience
Campus population v. wider community
HUMAN FACTOR
Basic sources: human Most news organizations will want at
least two real live sources; i.e. people THREE is even better1. Central Compelling Character(s)
> victim, patient, stakeholder, profile subject, outraged individual
2. Perspective person; expert3. Observers, opinions
WHAT THE STAKE?
Digital reality checkHow & where are people going to consume your story? TV Paper Phone Tablet Laptop PC
Digital reality checkHow can you provide a complete picture? Photos, video Graphics Text Links Maps Embeds
7 Examples1. When tracking Twitter pays off2. A great story + multimedia3. Emotion, depth and perspective4. Serious stuff5. Having a bit of fun6. You tell us 7. Useful
4 great FREE digital tools For finding info, people
Social media “crowdsourcing” For curating content
Storify For tracking social media conversation
Tweetdeck, Hootsuite For tracking trends, getting story ideas
Google Trends
Twitter > @HollyEdgell [email protected] www.linkedin.com/in/hollyedgell https://www.facebook.com/holly.edgell http://www.slideshare.net/hollyedgell Blog > http://hollyedgell.wordpress.com
Let’s connect!
SOCIALIZING
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