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Presentation by SPARK Marketing & Media Consultants
2 SPARK Digital
a fully fledged online advertising agency solely specializing in online
marketing communication strategies.
& therefore we do it really well
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “what can we do in-house?”
Our Innovative Kitchen
Search Engine Optimization / Marketing SEO & SEM:
Dynamic, Basic, Technical & Paid SEO.
Pay Per Click Management Services
Online Media Planning & Buying
by the way, when we collect data… we use it!
simply 5 intelligent bodies
Social Media Marketing/OptimizationOnline Asset Management Online reputation management
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “some of our strategic partners”
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Presentation by SPARK Marketing & Media Consultants
this is our playground!
Spark Digital “where can we play ?”
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “we used to think like this”
ATL Above The Line
BTLBelow The Line
Radio TVOOHPrintOnline Advertising
Direct MarketingSamplingOn-Ground Brand ActivationOnline Brand ActivationEvents
Consumer
RatingFrequency
CTRGRP
Reach
EngagementNew Customer
LeadsLikesROICPL
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “how we think now? Simply!”
Paid Owned Earned
ROI using the power of the PAID media
Paid media helps in making our own content easy to
discover
Owned media drives engagement and understanding
Earned media will build brand advocacy, word of
mouth & peer to peer recommendations.
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “how we think now, in details”
Paid Owned Earned
Strangers
Customers
Fans, Likes, Followers…
Search
TV Radio
OOH Gaming
Print DisplayReputation
Management Likes
Tweets, views
ROI using the power of the PAID media
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Presentation by SPARK Marketing & Media Consultants
Spark Digital “how we implement?”
Paid Owned Earned
Our Innovative Kitchen
Search Engine Optimization / Marketing
SEO & SEM:Dynamic, Basic, Technical
& Paid SEO.
Pay Per Click Management Services
Online Media Planning & Buying
Social Media Marketing/Optimization
Online Asset Management
Online reputation management