Social Networking: Why Your Company
Can't Afford to Ignore It
Walter OrechwaOwner & CEO of Projections, Inc.
Mike Vandervort
HR Professional and social media expert
What Is Social Media?IntroductionGetting StartedMost Common Sites
FacebookLinkedInYouTubeTwitter
What Is Social Media?Other sites
DiggFlickrMy Space- for business?Blogs
Free: blogger.com, wordpress.com Paid sites: TypePad Self-hosted: Wordpress.org
What Is Social Media?Common Aspects
ProfileContacts/ FriendsCommunication with others
AdvantagesPositive Employee Relations
Team mentalityPuts employees on the ‘inside’ of business decisionsOnline ‘Open-door’
Showcase Your EmployeesHighlighting awardsSubject expert
AdvantagesLarge base
Millions signing upWant companies to be participatingConversation taking place
RecruitingFind top candidatesProfiles go deeper than resumeAttractive to millenialsScreening candidates
AdvantagesMarketing
Branding issueSearch engine presenceTarget specific audience
Companies who participate in social media
Potential DangersTime Consumption
‘Cyberloafing’Advising employees on expectationsWill it be worth my time?
Too Much InformationMonitoringPersonal vs. ProfessionalWhat is acceptable? (and what isn’t?)
Potential DangersNegative postings
External sources Competitors Former employees Union organizers
Internal sources Jobvent.com
Monitor the web
Potential DangersIt’s Not That Easy To Delete
Internet archivesUser can save info. (and re-post)
Legal issuesDiscrimination
Potential employees Current employees
Wage and Hour ViolationsWhistleblower protections
Everybody’s TalkingHuman Resources and Social Media
Human Resources and Social MediaAlready in the conversation, whether you
know it or not Understanding social media is an essential
skill for HR practitioners! Where to go to learn Applying the tools
Moving ForwardEnd-goal
Involvement
Constructive participation
Spamming
Social media overload
Moving ForwardAttitude
Employee use
Employee monitoring
Company policy
Presented by:Walter E. Orechwa is Chief Executive Officer and Owner of Projections, Inc. He has been working in employee communications since 1984, when he earned a BA in Broadcasting and Public Relations from Mississippi State University. Walter's company, Projections, has been perfecting the art of employee communications with small to Fortune 500 size companies across the U.S. and Canada. In 2009, Projections was recognized as one of the fastest-growing private companies in America, by Inc. magazine. Projections began producing employee communication slide shows over 30 years ago, and the company has constantly evolved as the media and formats have changed. From slides into video, DVD, websites, eLearning and today's Social Media and Web 2.0., there has always been one constant - the message is what matters. Projections' highly skilled team of professionals delivers vital information to employees world wide every day.
Find out more about Projections at www.projectionsinc.com
Presented by:Mike VanDervort has two decades of HR experience at some of the top Fortune 500 and Great Place to Work employers. Michael is an eclectic HR professional with an extraordinary curiosity about how things work. By day Michael works as an HR Specialist, doing web research and "think-tank" projects on human resources and employee relations issues for one of the largest employers in Florida. By night, Michael writes about human resources and business topics related to social media, human resources, employee relations, the culture of organizations, leadership and best business practices. Michael blogs at TheHumanRaceHorses.com