Social MediaWho Are Your Best Customers?
Are you listening?
The original “Crasher Squirrel” photo was taken by Melissa and Jackson Brandts in Banff
Wednesday, September 30, 2009
< 1996-2001 >
Web 1.0 -One to ManyCompanies pushing content via web to customers
© photography by: Chris Coleman [ iceman9294 ]
Wednesday, September 30, 2009
© photography by: Bichilio Raro
Innovation?shift >
Wednesday, September 30, 2009
© photography by: Michele Gerarduzzi
Innovation =the new constellation of existing ideas redefined
shift >
Wednesday, September 30, 2009
Online Social Landscape shift >100+ Social “Tribes” vie for customer’s daily attention
Wednesday, September 30, 2009
Knowing your best customers You need to know their names. Do you?
shift >
Wednesday, September 30, 2009
Are People Just Horsing Around?No! It’s how your customers interact with your company now.
Take this ‘Play’ seriously. © photography by: Mark Magnusson
Social Media >
Wednesday, September 30, 2009
engage > Listen and learn from customersIs your communication channel LOCKED
in old ideas?
© photography by: Mark Magnusson
Wednesday, September 30, 2009
Web 2.0 - Power to Peopleuser generated content via 6º separation
engage >
Wednesday, September 30, 2009
73% in Social Media 50% Maintain profile on social networking sites
Engage
Enable
Connect
Source: 2007, Human Factors International - User Experience inside and out - the strategy of persuasive design
Build Relationship
2009 users move from voyeurs to contributors
engage >
Wednesday, September 30, 2009
Social Verbs: Participating, Friending, Sharing, Remixing
© photography by: Sarah Ribeiro
engage >
Wednesday, September 30, 2009
Don’t be
Sorta SocialSpreadTheFeeling.ca
Kraft - Peanut Butter ArtUser Generated Content
Sharing (limited)
No Freinding
Not an Holistic Experience
Wednesday, September 30, 2009
WhyShare IdeasCollaborate with
customers toenable new ideas
that matter to your audience.
© photography by: Chris Coleman [ iceman9294 ]
Wednesday, September 30, 2009
Enabling Conversation StrategicallyTactical Transparency Reaches Influencers
Viral video
Wednesday, September 30, 2009
Twitter: Markets = ConversationsReach out to Influencers
Wednesday, September 30, 2009
Social Media Benefits
Build Brand Awareness & Affinity
Build Relationships/Loyalty
Share Ideas to Reach Customer’s Expectations
Create Consideration
Extend Your Audience
Measure Success (Products, Services, Marketing)
Wednesday, September 30, 2009
Understand the People that DriveCollaborative TechnologyPeople
Objectives
S trategy
T echnology
E.g. Blogs, Tweets, Facebook, YouTube or Foursquare FlashMobs
enable >
Wednesday, September 30, 2009
Chatting • Downloading • Re-Mixing • Posting • Liste
nin
g •
Watc
hin
g •
Ed
iting
• P
rom
otin
g • C
om
paring • Searching • Sorting • Commenting • Tagging • Tracking • Schedulin
g • E
mai
ling
• Bei
ng C
ool
• T
exti
ng
• G
am
ing
• C
om
peti
ng •
Blo
ggin
g •
Sha
ri
ng •
Votin
g • Rating • Bragging •
Your SocialEngine• Active Pulse
• Authenticity
• Affinity
• Awareness
extend >
Wednesday, September 30, 2009
Trendsextend >
• Smartphone Apps
• Crowdsourcing
• Geo-Contextual
• Tagging
• Video expected
• Podcasts
Wednesday, September 30, 2009
Be Influenced by your “Influencers”
remix your business,
collaboratively with customersWednesday, September 30, 2009
Thank YouContinue the conversation via twitter:@MMagnus ( #vancouveram )
www.twitter.com/Mmagnus
Wednesday, September 30, 2009