SocialMedia
Whydiditstart?Whatisthepurpose?
Whatisit?
AG
END
A Traditional Internet vs Social Media
Social Media Background
Types of Social Media
Traditional Internet vs Social Media
Tradi-onalInternetvsSocialMediaTraditional : 1 way communication of content
Social Media : 2 way communication of content
Social Media Background
SocialMedia‐BringsSociology&Technologyconceptstogether
• PriortoSocialMedia– Companiesprovidedinternetcontent– Dialog:onetomany– Expensive(ITdepartment&contentprovidersegmarkeCngdepartment)
• SocialMedia– Allowstheusertocreateinternetcontent– Dialog:manytomany– EnablesrelaConshipbuilding
• Personal,Business,PoliCcal– Inexpensive,Accelerated,&EasilyAccessible
• 1outof6people(~1billionpeople)willuseSocialMediaby2012(3yearsfromnow)
• Facebook– 200Musers(startedin2004)
– 2/3ofusersareoutofcollege– Fastestgrowingdemographicisover35yearsold
– 30Mareaccessingviamobiledevices
• TwiBer– 32Musers(startedin2006)
– Majorityareover35yearsold
• LinkedIn– 30Musers(startedin2003)
• YouTube– 100Musers(startedin2005)
SocialMediaSta-s-cs
• eBay– 1996:Opencustomerfeedbackforum– Late‘90s:feedbackforumdevelopsintocommunityforum
• Thelongersomeoneisonasite(sCckiness),themoretheywillspend
• Communityallowscustomersharingofideas– Increasesfeedbackofwhatisworkingandwhatisn’t
– GoodforeBay&eBaysellers– Educatesfellowcustomersonproducts/services
Increasesinterestinproducts/servicesofsite
When&Whydiditstart?
Types of Social Media
• Blogs–Websitetoprovidecontent(text,diagrams,pictures,video)toothersandallowotherstocommentonit
• MicroBlog–Shorttextmessages– Twi]erProfile,Friendsreceivingyourupdates,Friends&Businesses
youarereceivingupdatesfrom,ShorttexCng
• SocialNetworking
When it comes to fertilizing your garden there are many options you can choose….
My Gardening Blog
What kind of fertilizer do I use for my Azaleas ….
TypesofSocialMediaCommunica-on
• CreateBlogs– Wordpress.com
– ***Free
– LiveJournal.com
– OpenDiary.com
– TypePad.com
• Searchblogs– technoraC.com
– bloglines.com
– blogscope.com
BlogTools
• SocialNetworking‐OnlineCommuniCes– MySpaceProfile,Friends,Pictures,Music,Videos,TexCng
– FacebookProfile,Friends,Pictures,Music,Videos,TexCng
– LinkedInCareerProfile,Friends&Colleagues,BusinessPresentaCons– PlaxoProfile,Contactdatabase,ConnecContoFacebook– Twi]erProfile,Friendsreceivingyourupdates,Friends&Businessesyou
arereceivingupdatesfrom,ShorttexCng,ConnecContoFacebook
• InternetToolsexistedpriortoSocialMedia.SocialMediacapabiliCeswereaddedandenhancedtomakethesetoolsmoreenCcing
SocialNetworkingTools
TypesofSocialMediaCollabora-on
• CollaboraCon–MulCpleusersprovidingcontenttocreaterobustusefulinformaCon
New discoveries
New technologies
What was that Middle Eastern Country they were talking
about?
What was that MySpace
thing Joey mentioned?
Collaborative Encyclopedia
Collabora-onTools
• Wiki–(pronouncedweekee;Hawaiianforquick)adatabaseforcreaCng,browsingandsearchingthroughinformaCon– Wikipedia.com‐Openencyclopedia
• AnyonecanaddinformaCon
• Vehiclesforbringinginternetcontenttopublic’sa]enCon.ThemoreCmesthearCcleisread,theclosertothetopofthelistitisplaced(raCngsystem)– Digg.com
– Mixx.com
• ProductandBusinessServicesreviews– EPinion.com‐Read&Writereviewsofproducts– Yelp.com‐Read&Writereviewsofservices(Restaurants,Accountants,
etc)bytown/region
TypesofSocialMediaMul-media
• PhotoSharing– Addpicturestoshare
• Publicforanyoneontheinternet
• PrivatebyinvitaConviaemail
– CopyorOrder– CommonPhotoSharingsites
• Flickr.com• Photobucket.com
• SmugMug.com
• Webshots.com
• VideoSharing– YouTube.com
• Addyourown• Howtovideos• MoviePreviews
• Joke&Entertainment• Sports&News
• PresentaConsSharing– Slideshare.com
• Addyourown• HowtopresentaCons
Ques-ons