SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011
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In general
• SM : Social Media
• SMM : Social Media Marketing
• SMO : Social Media Optimization
• SMM = SMO + SM ads
Social media types (Over 20)
• Social Networking : Facebook, Zing.Me
• Social News : Linkhay, Newsvine, Digg
• Social Measuring : Technorati, BlogPulse
• Microblogging : Twitter
• Blogs : Opera, Yahoo+, Blogspot, WP
• Social Bookmarking : Diggo, Delicious
• Social Q&A : Google, Yahoo answer, VG
Social media types • Video Sharing : Youtube, Viadeo, Vimeo
• Photo Sharing : Picasa, Flickr
• Social Search : Google vertical search
• Professional Networks : Calavat,
Hoclamgiau
• Niche Communities : Vinametal, Tinhte,
Phuot
• Forum / Group
• Blogging Communities
Social media types • Document shares : Slideshare.net
• Social knowledge : Wiki
• Social job : Linkedin, Freelancer
• Social shop : Vatgia, ebay, amazon…
• Social reviews/ advice : Aha, Virtual
tourist, Lonelyplanet, Tripadvisor
• Social lens : Squidoo
• Social study / Online learning, violet,
Go.vn
Social media types • Social map : Wikimap, GGmap, diadiem
• Social Group on : Muachung, nhommua
• Social chat : Yahoo chatgroup, Bebo,
Paltalk
• Social Game : Zing, VTC…
• Social music : Nhaccuatui
• Social bid : Money bid game
• Social health
• Social application/widget : Apple store
SMM targets and measure for SME
SMM other targets
• Employee management (Guideline, rule)
• Employee motivation (Group, share,
game, friendship)
• Recruitment (Head hunter)
Social Media marketing ways • Buzz marketing
Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM.
Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)
Social Media marketing ways
• Make playing (Application, game, experiences content)
• Viral marketing
Brand : Make creative content/campaign + buzz marketing
Audients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media
Reveal (Secrets, Unlock, explore, experiences)
• Game flow <>Integrated marketing
- (Multi channels: SEM, offline marketing,
Digital ways…)
- Multi Social media types : Text, game,
Video, voice, photos
- Multi content (Game show, Contest,
Experiences, Fan motivating…)
- Influencer / SM PR
• Engaging : Quiz, Gifting, Reviews,
Scoring,
SMM simple plan
Viral flow
1. Viral content
+ Creative
+ Trust
+ Helpful
+ Strange
+ Unique
+ Celebs
+ Benefit
2. Viral Marketing Checklist • Make it Easy to Find and Access
• Avoid creating private content behind account logins
• Common private areas: Facebook, Google Groups, email inboxes
• Selectively share your content in existing in relevant places and networks
• Make it Easy to Share
• Social sharing tools:
• ShareThis: sharethis.com
• NEW - Google + 1:
• Facebook sharing plugins:
• Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/
• Comments: http://developers.facebook.com/docs/reference/plugins/comments/
• Create a friendly URL
• Enable embedding and sharing options
• Encourage Sharing
• Motivate: contests, giveaways,
discounts, status, recognition, influence,
be understood
• Selectively make personal requests of
influencers, leaders and champions
• Make it fun
• Say “thank you”
• Track and promote the sharing by
others (remember your tags and hashtags)
3. Viral secrets
About Author
• TuanHa – http://about.me/tuanha
• Facebook : http://facebook.com/vinalink
• Twitter : http://www.twitter.com/vinalink
• G+ : https://plus.google.com/100142064847360799012
• Social media site : http://www.smm.vn
• SEO site : http://www.seotop1google.com