SOCIAL MEDIA MARKETING TOOLS
CHANGING MEDIA LANDSCAPE
We MediaMy MediaMass Media
The Web magnifies the reach of influencers
Improve Visibility Improve Likability Engagement
DIGITAL MEDIA IS CHANGING.
Early days, we didn’t know exactly what to show on a computer screen
We call this period web 1.0.
Web 1.0 was all about our search for online viability
Web 1.0 has created controlled information
DIGITAL MEDIA IS CHANGING.
Stage II, we got a grip on the internet technology. We discovered the power of networks.
This is what we call web 2.0.
Web 2.0 is all about the power of networks.
Web 2.0 has created the user generated content
DIGITAL MEDIA IS CHANGING.
Stage III The technical part of the web hasn’t changed very much but discovered , web as a a social change agent
web 3.0 will be driven by technological changes. It is about the meaning of data.
This is what we call web 3.0.
Web 3.0 will manage it
SOCIAL MEDIA MARKETING TOOLS
SOCIAL MEDIA MARKETING TOOLS
Blogging
Micro blogging
Social networks..
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Tools Must Can
Marketing Localization.
Content marketing, Wiki.
Self Publishing.
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Directory Listings.
Search Marketing
Web Collections.
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Reviews
Polling
Newswires, Word of Mouth
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Photo & Video
Slideshow
Bookmarking
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Email Services.Email Marketing.
Groups.
Chat
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Cloud Computing.
Widgets
Mashups, Mapplets
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Mobile.
Internet Radio
Virtual World..
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Webinars
Event Marketing
Trust Marketing.
Tools Must Can
SOCIAL MEDIA MARKETING TOOLS …….. CONTINUED
Internet MR
Behavioral Targeting
Analytics
Tools Must Can
THANKS