Transcript
Page 1: Social Media Marketing Tools   Braj

SOCIAL MEDIA MARKETING TOOLS

Page 2: Social Media Marketing Tools   Braj

CHANGING MEDIA LANDSCAPE

We MediaMy MediaMass Media

The Web magnifies the reach of influencers

Improve Visibility Improve Likability Engagement

Page 3: Social Media Marketing Tools   Braj

DIGITAL MEDIA IS CHANGING.

Early days, we didn’t know exactly what to show on a computer screen

We call this period web 1.0.

Web 1.0 was all about our search for online viability

Web 1.0 has created controlled information

Page 4: Social Media Marketing Tools   Braj

DIGITAL MEDIA IS CHANGING.

Stage II, we got a grip on the internet technology. We discovered the power of networks.

This is what we call web 2.0.

Web 2.0 is all about the power of networks.

Web 2.0 has created the user generated content

Page 5: Social Media Marketing Tools   Braj

DIGITAL MEDIA IS CHANGING.

Stage III The technical part of the web hasn’t changed very much but discovered , web as a a social change agent

web 3.0 will be driven by technological changes. It is about the meaning of data.

This is what we call web 3.0.

Web 3.0 will manage it

Page 6: Social Media Marketing Tools   Braj

SOCIAL MEDIA MARKETING TOOLS

Page 17: Social Media Marketing Tools   Braj

THANKS