@susanhallam
MeasureMeasuring Your Success:Social Analytics
Susan HallamHallam Internet Ltdwww.hallaminternet.com/blog
@susanhallam
Automagically....
http://hallam.co/LincUp360 http://www.hallaminternet.com/2012/lincup360
@susanhallam
• Leads generated
• Enquiries
• Revenue
• Sales
• Search visibility
• Cost savings
• Loyalty
• Task completion
@susanhallam
Number of FollowersNumber of Fans
Number of Tweets Number of Posts
@susanhallam
Social Media Measures
1. Conversation
2. Amplification
3. Applause
4. Economic value
http://www.kaushik.net/avinash/
1,769
153 17493 146 214
108 86
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
FOLLOWER PROFILE ANALYSIS: TOP KEYWORDS
Are your followers relevant?
Gap Analysis: these are missing keywords like sustainability, skills, training, healthcare eco, CO2, local government, etc. Action: build followers involved in these target activities.
1,782,538
75,336
65,823
52,702
29,954
29,704
19,278
18,285
17,166
16,887
16,203
14,853
10,349
9,653
9,257
7,883
7,815
6,990
6,906
6,533
0 500,000 1,000,000 1,500,000 2,000,000
hootsuite
solarfeeds
guardianeco
Windbaron
caelusconsult
CommunitiesUK
DECCgovuk
btviewpoint
TheEIU
GreenEnergyInfo
newsenergy
RICSnews
SuButcher
BDonline
edie
GreenHHome
UArainbow
FATArchitecture
UKGBC
TCIndex
Followers
FOLLOWERS BY # OF FOLLOWERS
Are your followers influential?
Action: identify even more influential potential followers, and engage to build quality followers
40%
38%
12%
7%
3%
USERS BY # OF FOLLOWERS
0 to 100
100 to 500
500 to 1000
1000 to 2500
> 2500
Are your followers influential?
40% of our followers have fewer than 100 followers of their own.
Only 3% have more than 2500 followersRecommendation: get more engaged with a more influential community
@susanhallam
How much is a (sale | lead | enquiry | newsletter signup)
worth to you?
@susanhallam
Key Points from today
1. Identify your business goals
2. Measure
1. Conversation
2. Amplification
3. Applause
4. Economic Value
3. And KISS (Keep it Simple, Stupid!)
@susanhallam
MeasureMeasuring Your Success:Social Analytics
Susan HallamHallam Internet Ltdwww.hallaminternet.com/blog
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