2009 Trends in Recruiting & Recruiting Smarter with LinkedIn
Surveyed 262 HR professionals
Online survey Using the LinkedIn Research Network Respondents:
Corporate recruiters or Corporate HR (no staffing agencies) All Manager level (58%) or above (42%) 262 surveyed Companies > 200 employees
June 2009 Hired independent research company to run and analyze survey
Traditional job boards source the largest percentage of hires right now
Q7. Now, looking at 2009, approximately what percentage of your hires will you source through the following services?
But resources are being taken away from job boards and agencies…
Q9. In 2009, what do you plan on spending less time and money on?
… and are being given to other sources including professional and social networks
Q8. To make your recruiting efforts more effective in 2009, what did you decide to spend more time and money on?
Building & nurturing strong talent pool is key
Have done/plan to do
Build and nurture strong talent pool 49%
Prioritize positions to focus on first 41
Train existing team members 38
Prepare hiring managers 37
Learn to use social networking/social media more effectively
36
Invest in employment brand 34
Improve referral program 34
Q27. What have you done or plan on doing to be able to ramp up hiring and be ready for the recovery?
Two-thirds of teams are giving strong priority to efficiency improvements
Q26. What level of priority have you and your team given to achieving significant efficiency improvements during this downturn?
Utilizing social networks seen as the most essential recruiting trend
Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting?
Utilizing social and professional networks
Upgrading employment branding Reducing spend on staffing firms Boosting referral programs
68%
52%
34% 31%
Most essential and long-lasting trends in recruiting
LinkedIn Talent Advantage Overview
1. Every Individual is Now an Entrepreneur
Job tenure on the decline
Greater global competition / availability of labor
We are all small businesses now
Our name/reputation = our brand
Our online profile = our business listing
Our network = our R&D, marketing department, sales team
2. Every Professional Will Have an Online Profile
The public profile will be professional
Professional accomplishments
Career history, education, associations, certifications, industry geography, passions and skills
Network
Recommendations
Contributions
3. You network = your success
Build networks you can truly rely on
Connect with people you really know, you’re willing to help and who will support & inform you
You network filters & highlights the best information & opportunities
It helps you access the professionals & knowledge you need to stay competitive
“I need to better understand and act on social media advertising”
4. The Change from Information to Insight
5. Increased Global Collaboration
People here in companies < 50 employees?
Fact: there are more smart, informed experts outside your company than there are inside
People here in companies > 5000 employees?
Fact: there are more smart, informed experts outside your company than there are inside
Henk Van Ess in Holland
Consulted LinkedIn Answers on how to extend battery life of iPhone 3G
Chinese battery supplier responded -> transaction
Henk published ‘teaser’ LinkedIn status message
Started receiving orders
Became supplier to Chinese Battery company
Developed “3G Juice” product
Launched a company
Increased Global Collaboration
When every professional is connected
360 Million Professionals
Hiring yesterday
Web Site
Adverts
GraduatesDirect
Outreach
Postings
Referrals
Search
Where’s LinkedIn Today?
LinkedIn is the world’s largest professional network > 55 million professionals
> 170 industries
> 200 countries
> 350,000 collaborative groups
Executives from every Fortune500 company
Billions of connections
Billions of people searches
Latin America3%
Other0%
North America61%
Europe24%
Asia8%
Africa1%
Middle East1%
Oceania2%
What is changing
A Global professional network where everyone can connect, contact and communicate with everyone else 360 million professionals
Every industry
Every country
Every executive from every Fortune 500 company
The New World of Work
Broaden your base of knowledge
Accelerate solutions to business problems
Global reach
What it does and doesn’t mean
Hiring tomorrow
Web Site
Adverts
GraduatesDirect
Outreach
Postings
Referrals
Search
How you search for one person
How you find teams of people
Target your brand at people who are actively searching
Recruiter
Unrestricted Search Access to the full network- 43 million
people Able to view names and complete profiles Unlimited profile views No need to waste time building your
network
50 InMails per month, per seat Contact any LinkedIn Member directly
using InMails- secure and trusted platform Automatic roll over and guarantee Send bulk InMails to reduce time
Exclusive Productivity & Collaboration Tools Share the dashboard, notes,
projects, searches and templates between the team
Prevent duplicated efforts through visibility to team activity
Set up Search Alerts to be notified of new members that may be of interest
Data Ownership & Compliance All sourcing activity is owned by,
and travels with, the Recruiter license (the company) – not personal accounts
Employer Advertising
Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.
Target professional segments of high quality candidates
Improve candidate perceptionof your brand as an employerof choice
Talent Direct
Identify and reach out to many highly qualified candidates whose profiles best match your criteria with a customized offer, opportunity or message.
Targeted, relevant contact
Convenient and relevant to candidates
Automated talent matching Unique experience
for job seekers Powerful referral hiring
Your job postings work harder and find their way to passive candidates with uniquely effective distribution.
Jobs Network
Relevant, engaging experiences for candidates
Various modules to differentiate your brand Custom message Employee spotlight Recruiters Poll Video Jobs
Present multiple, targeted content modules on your Company Profile page, customized for the exact people you want to reach.
Custom Company Profiles