Social Media in business Industrial social media AwardFollow the consumer!B2B 8 april
[email protected]+31647180864
@vincenteSlideshare.net/vincente
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Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
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Leafplan project
• a
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Olie Future?
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EV car 2.0
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Vincent Everts?
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• Mijn Tools
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• Einstein?
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Videoblogger
Talk to Me!
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Social Media
2.0
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• kassa
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4G 2013 onderscheid mobiel en fixed netwerk verdwijnt
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DELL Case
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
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• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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Whit.li api
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Met je handen
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Google Glas
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Urthecast Earth HD streaming
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Gamification• 100.000 games
• 120.000 kids
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Draw Something20 Million downloads/6 weeks
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• Tablets everywhere!
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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Comscore: CPA/CPC You are not rewarded for what you do
85% never clicks on anything during the month3% does 80% of the clicks
80% increase in visiting websites within 2 month100% increase in search
17% increase in offline sales27% increase in online sales
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Why callvia computer?
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It’spersonal!
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BYODCYOD
85% doet het!25% recht!
45% werkt eraan!
50% mag het niet50% doet het toch
50% is bereidt
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Who talks
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Blogs demografie
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Online bestedingen
2012: 12 billion euro
2010: 10 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
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ProductinformatieSocial toolsMonday, April 8, 13
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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Social Media
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Customer service
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“What are you doing in 140 characters”
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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• s
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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Social media in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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Internet is pain!
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Social Media
2.0
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www.vincente.nl
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www.interimic.nl
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+31647180864
Vincent Everts
Monday, April 8, 13