Social media & internet tools for influencing policy processes
What social media?• Twitter
• Slideshare
• Youtube
• Blogs
Centre for Public Policy PROVIDUS:
• Under Think Tank 'Centre for Public Policy PROVIDUS' live 3 brands:
• Think tank PROVIDUS is a research and consultations NGO which works in fields of criminal justice, european policy and energy policy, good governance (anti-corruption, political party financing, active citizenship, eDemocracy, etc.) and education and tolerance
• Public policy website www.politika.lv is a 10 year old website, where you can find research, articles, and interviews about politics in Latvia and worldwide
• Website for direct communication with parlamentarians, europarlamentarians and ministers www.GudrasGalvas.lv
Blogs are important!• PROVIDUS researchers use an opportunity to blog on
portal www.politika.lv + have personal blogs on certain issues, wikipages
• Blogging tells a story about your organization
• Blogging humanizes your organization
• Blogging lets you put an issue on the agenda, if you use social media
• Reblog blogs on other platforms, make sure creative commons is turned on
Personal brand
• We not only have organizations social accounts on Twitter, but also work on reasearchers and activists social media branding on Twitter.
• Your personal account is a part of organization's brand
PROVIDUS in social media
• SlideShare
• Twitter (provide a hashtag for every event!)
politika.lv in social media
• Big stress on Twitter
• Asking questions
• Making a hashtag that we ‘own’
• Providing live streaming on website and via live tweets from various events
• Answering ALL negative comments through tweets or DM
• Communicating with readers more than being a radio
politika.lv on Facebook
• Ask yourself- what your readers wants to read about?
• What he wants to know?
• Photos and videos are better than text
• Ask questions and for advice
• Give them some fun
• Like other pages and make friends by sharing their news
politika.lv on Pinterest
politika.lv on YouTube• Videos from our
events
• Interviews with researchers
• Interviews with politicians
• Make it short, optimal 2 minutes
• Collaboration with GudrasGalvas.lv
How to start using social media?
• You WILL be lonely at first
• Find your friends and ask for support, do not be afraid
• Find politicians, talk to them
• Find other NGOs, talk to them, spread the word about their activities, make new friends
• Find journalists and other opinion leaders, talk to them and interact. Give them questions to ask politicians
Other suggestions:• Make sure you put your mission and logos
EVERYWHERE
• Use Wikipedia to spread the word
• Put all social media accounts in your email signature
• Just being on social media is not enough, BUT..... use namevine.com
Thank you!
• Contact me via email [email protected]
• Contact me on twitter @curiha
• Follow us on twitter @providus
• Follow us on Pinterest www.pinterest.com/politikalv
• Follow us on Slideshare www.slideshare.com/providus