1
In the 24-7Networked Environment
Social Media: Tips To Use This Tool
To Enhance Your Service
Fad Or Revolution?
2
1) Discuss
ways to listen
to potential
clients, clients
& their
customers
3
2) Identify ways to monitor social media platforms
4
3) Discuss how
Twitter is
becoming the
platform of choice
for conference
participants
Planning Meetings…Not A Piece Of Cake
WIIFM
WIIFM
11
Social Media?
My plate is FULL
12
How can I addone more
thing?
13
I don’t have
Time
to play on
or Twitter!
14
Our customersaren‘t on social media
41Million Minutes
Spent on Facebook
More than GoogleAugust 2010
Photo by http://www.flickr.com/photos/tonivc
1/2Pew Study 2010
or narrowcast
Population broadcast
2/3Adult Internet
Userscreated content for web
Pew Study 2010
67%Americans on
What Is Social
Media?
Let’s discussWhat is social
media?
21
Umbrella term
encompassingall things
social
Social Technology
22
Social Networking
Online
networkingFacebook,
23
Online media
transfer
Social Media is
24
Social Relevancy Online
credentials, reputation & value
Klout, Twinfluence, SocialMenti
on
25
Social Enabled
Tech Online operational
value CRM,
recruiting
26
27
Social
Footprint Can you be found
online?
28
Why do
peoplejoin socialnetwork
s?
29
Number 1
Reason: Identity
!
30
Number 2
Reason:
Connectio
ns
31
Number 3
Reason:
Communit
y
32
Identity!
First
Connections
SecondCommunity Third
Why listen?
Potential
clientsClients & their
customers
Why listen?
Potential
clientsClients & their
customers
Discuss
Stay Cool!
Thank You
Tune In To Customer
Insights
Stay Cool!
Thank You
Tune In ToCustomer
InsightsAreas of improvement
Stay Cool!
Thank You
Tune In ToCustomer
insightsAreas of improvementReal Time Feedback
38
Why Listen Online?
1. Helping people reward themselvesby being generous to
others
39
Why Listen Online?
Pay itforward
40
2. Customer
Intell
41
Customer
Intell
3. Real Time Feedback
42
4. Identifypatternsinnovatio
ns
43
Identify toolsto listen & monito
r
44
Tweetdec
kjoin socialnetwork
s?
45
join socialnetwork
s?
46
47
Hootsuite
48
wthashta
g
49
Google Alerts
50
Use New Social Tools
Help you do what you’re already doing
52
Use New Social Tools
Video Conferencing
skype.com
53
Use New Social Tools
Collaboration
54
Use New Social Tools
Communicate, File & Filter
Getting Organized In Google Era By Douglas C. Merrill
55
1) Discuss
ways to listen
to potential
clients, clients
& their
customers
56
2) Identify ways to monitor social media platforms
57
3) Discuss how
Twitter is
becoming the
platform of choice
for conference
participants
58
Planning & Serving Meetings & Events…
Not A Piece Of Cake
59
Adult Ed & Meetings
Thank You
• AlexKess• Images History• Larskflem• Stuck In Customs• dankos-unlmtd• Troy Holden• Garry -
visionandimagination.com
• NuageDeNuit
• an untrained eye• 3ammo• josef.stuefer• KatBPhotography• ezioman• BRosen• X-Ray Delta One
Images by:
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